ls145 module 1 : innovation 101
DESCRIPTION
My personal introduction into the topic of Innovation a.k.a. Innovation 101 - a definition of Innovation, Innovation 360 (all kinds of Innovation on top of the myopia of innovation being only product-related), and Innovationomics (macrotrends leading to Innovate or Die)TRANSCRIPT
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATION 101!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
why am i doing this ?
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
AN UNIMAGINATIVE CULTURE OF LOW-VALUE RECYCLING
AND COPY-AND-PASTE
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
your daily fix of entrepreneurial ideas
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
$2,200
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
aravind eye-care
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
I’m doing this because I believe
that innovative enterprises
can build a better Philippines
INNOVATION =
From Copy-and-Paste to Invent-and-Create
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATION,!A DEFINITION !
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
a definition!The term innovation means a new way of doing something. It may refer to incremental, radical, and revolutionary changes in thinking, products, processes, or organizations.!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
the process of creating and delivering new customer value in the marketplace!
innovation is!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
MY POINT-OF-VIEW!
realizing new, creative insights!that deliver revolutionary value!to customers!
innovation is!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
IDEAS IN THEMSELVESARE NOT YET INNOVATIONS!
INNOVATION IS REALIZED!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATION IS REALIZED!
UNCOMMERCIALIZED INVENTIONSARE NOT YET INNOVATIONS!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
SEEK BLUE OCEANS!
INNOVATION SEEKS THE NEW!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
WHERE DO YOU WANT TO COMPETE?!
• a lot of competitors!• low margins!• declining market!• boring and stable!
• no competitors!• high margins!• rapidly increasing market!• undefined and exciting!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
NEW MARKETS! NEW PRODUCTS! NEW SOLUTIONS! NEW WAYS OF DOING THINGS!
INNOVATION SEEKS THE NEW AND CREATIVE!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INCREMENTAL VS!BREAKTHROUGH!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INCREMENTAL!INNOVATION!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
BREAKTHROUGH!(REVOLUTIONARY)!
INNOVATION!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATION UNLEASHES REVOLUTIONARY VALUE!
1 – 2cents
COMMODITY
per cup 5 – 25cents
GOOD
per cup 75cents to $1.50
SERVICE
per cup $2 to $5
EXPERIENCE
per cup
source : The Experience Economy, Pine and Gilmore
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATION UNLEASHES REVOLUTIONARY VALUE!
1 – 2cents
COMMODITY
per cup 5 – 25cents
GOOD
per cup 75cents to $1.50
SERVICE
per cup $2 to $5
EXPERIENCE
per cup
source : The Experience Economy, Pine and Gilmore
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATION 360!(ITʼS NOT JUST ABOUT PRODUCTS!)!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATION 360!
manufacturing!
supply chain!
process!
product!
packaging!
business model!
experience!
service!
marketing& sales!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
MANUFACTURING INNOVATION!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
SUPPLY CHAIN INNOVATION!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
PROCESS INNOVATION!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
PACKAGING INNOVATION!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
PRODUCT INNOVATION!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
MARKETING & SALES INNOVATION!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
SERVICE INNOVATION!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
EXPERIENCE INNOVATION!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
BUSINESS MODEL INNOVATION!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
BUSINESS MODEL INNOVATION!
AMAZON STARTED OUT AS THE WORLDʼS BIGGEST BOOKSTORE …!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
BUSINESS MODEL INNOVATION!
… AND RAPIDLY REDEFINED INTO NEW AREAS!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATION!WHAT HAPPENED | HOW WE GOT HERE!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
GLOBALIZATION HAS CHANGED EVERYTHING,!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
… OPENING UP GLOBAL MARKETS …!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
… FULFILLED BY GLOBAL SUPPLY CHAINS …!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
… WITH GLOBALIZED RESEARCH & DEVELOPMENT.!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
BUSINESSES INCESSANTLY WANT TO GROW …!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
… WHILE REALIZING THE INSUFFICIENCY OF JUST EFFICIENCY!
?
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
HYPERCOMPETITION BECOMES THE NORM, !
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
LEADING TO COMMODITIZATION …!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
… AND OBSOLESCENCE VELOCITY.!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
TECHNOLOGY MOVES RAPIDLY …!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
… AS IT ENTERS A GOLDEN ERA OF DEMOCRATIZATION!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
GLOBALIZATION LEADING TOGLOBAL MARKETS, R&D, & SUPPLY CHAINS!
+!THE PRESSURE FOR GROWTH
& THE INSUFFICIENCY OF EFFICIENCY!+!
HYPERCOMPETITION, COMMODITIZATION,!OBSOLESENCE VELOCITY!
+TECHNOLOGY DEVELOPMENT
& ITS DEMOCRATIZATION!=!
THE INNOVATION IMPERATIVE!
THE ELEVATOR SPEECH!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
THE INNOVATION!IMPERATIVE!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATE OR DIE!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATE OR DIE!
VS!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
VS! VS! VS!
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
VS!
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
VS!
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
VS!
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
VS!
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
VS!
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATE OR DIE!
VS!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATE OR DIE!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATIONOMICS!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
“Innovation is the specific instrument of entrepreneurship … the act that endows resources with a new capacity to create wealth.”!! ! ! ! ! ! ! ! ! ! ! ! ! ! Peter Drucker!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
… as much as 80% GDP growth comes through the introduction of new technologies …!
Robert SolowNobel Prize Winner, Economics!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
“Innovation is the central issue e in economic prosperity.”!
! ! ! ! ! ! ! ! ! ! ! ! ! !Michael Porter!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
“Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change,! improvement and progress.”!! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Ted Levitt!
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
INNOVATION NATIONS!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
IN LEADING EDGE INDUSTRIES!
Web 2.0 NANOTECHNOLOGY!ICT!
RENEWABLE ENERGY!HEALTHCARE!
WEB 2.0!
LIFE SCIENCES!BIOTECH!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
FUELED BY INNOVATION ECOSYSTEMS!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
HARNESSING TALENT THROUGH EDUCATION!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
“The key focus for the ministry of education …would be to nurture a spirit of innovation and enterprise [I&E] among our students and across our schools.”!! ! ! ! ! ! ! ! ! ! Tharman Shanmugaratnam!! ! ! ! ! ! ! ! ! ! Minister of Education, Singapore!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
THE WORLDʼS!MOST INNOVATIVE!COMPANIES!
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
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LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM
h t t p : / / r u i z m a r k . c o m
LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM