GOOGLE 101 FOR BUSINESS

Google is a critical part of any business marketing plan. If you don’t exist on Google, you don’t exist.

Succeeding at Google for BusinessesHello!

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SEOSEARCH ENGINE OPTIMIZATION

SEO is a complicated process but is primarily made up of a lot of common sense. If it seems to good to be true, or like a bad

idea it probably is.

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Account CREATE A GOOGLE ACCOUNT-GMAIL

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G+GOOGLE+ FOR BUSINESS

A Google+ Business Page is an important aspect of your SEO campaign. Let’s Start There. This creates your Google local listing and potentially adds you to

the 7 pack.

https://business.google.com/create 5

There is lots of prep work involved with ensuring your website is ready for Google.

Webmaster ToolsSubmit your sitemap to Google

AnalyticsSet up Google Analytics and add the code to your site.

ResearchFind the keywords relevant to your business/site. Many tools exist but use Google AdWords Keyword Planner.

Prepare Your SiteGOOGLE IS WAITING FOR YOU

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KEYWORDSTHEY’RE STILL RELEVANT

Now Let’s Do Some Research! What Keywords Work For Your Business? You Might Be Surprised.

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ON PAGE SEOSAY WHAT?

Header Tags, Keyword Usage, Font Styles and Image Tags.

Relevant Content is Critical8

META TAGSIT’S ALL THE RAGE!

There are lots of Meta Tags. We’ll just talk about Meta Description & Titles. URLs are also important.Meta Keywords are no longer used by Google.

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BLOGGINGEVERYONE IS DOING IT

It Can’t Be Overstated..Google Wants Fresh, Relevant Content..Because that’s what your audience wants.

The easiest way to accomplish this is with a Blog.

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LINK BUILDINGTHE GOOD, THE BAD, THE UGLY

Link Building is probably the hardest part of SEO. The Good-Social Media Profiles, The Bad-Spamming for the

sake of link building, The Ugly-Link Farms.

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VIDEOJUST DO IT!

Google loves video so much so they bought YouTube (years ago). Upload videos to YT, automatically

shared to G+. Share across other channels.

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REVIEWSMAKE SURE THEY’RE REAL!

They say a picture is worth 1000 words. Then a good review is worth 1000 pictures. Google factors reviews

into search results.

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TOOLSTOOLS OF THE TRADE

• Google Analytics

• Google Search Console

• Google Disavow Tool

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Google now requires your site to be Mobile Friendly. Mobile search surpassed desktop search for the first time in May of 2015. If your site is not mobile friendly, you will not show up in search.

Google provides a tool to test your mobile readiness. In most cases it is a relatively easy fix.

MOBILITY!!!!!!IT’S NOT OPTIONAL

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QUESTIONS?DID I ROCK YOUR WORLD?