google+ for businesses
DESCRIPTION
Intro to Google+TRANSCRIPT
A crash course in G+
introducing
Google+ for Businesses
Agenda
• Intro / Background• What is Google+?• Why should you care?• Website integration• Getting started• Circles, Ripples, Sparks, Hangouts
Who is this guy?
• BBA from CapilanoU, diploma in web development, self-taught in Internet Marketing
• CEO of Motive8 Media Inc. (founded 2009)– Web development and
Internet Marketing for SMB
• CEO of Popcorn (founded 2011)– Social Media and PR for
restaurants and hospitality
Social Media is NOT New
• Social media includes web-based and mobile technologies used to turn communications into interactive dialogue. – Source: Wikipedia
In the beginning…
Social Media in 2012
David vs Goliath
What is Google+?
• Google Plus, Google+, G+• Google’s anti-Facebook social
media network & identity service• Adding 625,000 new users a day• Reach 400 million users by end
of 2012
But is anybody REALLY using it??
Google+ FacebookJan 2012 3.3 mins 7.5 hoursDec 2011 4.8 mins 7.0 hoursNov 2011 5.1 mins 6.8 hours
average monthly usage by US users (source: ComScore)
Why You Should Care?
Brand Awareness
Search Engines
Targeted Communications
Brand Awareness
• Maximize your online footprint
• Social media profiles optimize well for search engines
• Control over your search engine results
• Drive more traffic to your website
Social profiles dominate SERP
Search Engines (SEO)
• Traditional based on link building and keywords
• Flawed system, Easily gamed
• G+ integrated search results
• Highlighted over regular search results
• Can include G+ profiles, posts, pictures, and links
Google Search Plus Your World
Can’t turn off social search in Canada (yet)Only way is to log out of your Google account
5 Ways to Promote Yourself:
1. Create your G+ personal and brand page2. Promote your G+ profile on other social media
networks3. Get a G+ badge and a +1 button for your
website4. Promote your websites and social links on your
G+ profile5. Use relevant keywords in your profile and posts
What Can Brands & Individuals Do?
Your WebsiteAdd your G+ badge
Add a +1 button
http://bit.ly/GBadge
Google Circleshttp://youtu.be/ocPeAdpe_A8
• Existing customers• Prospects• Industry professionals• Suppliers • Trade media representatives• Other relevant target audience segments
(Grandmothers living in Richmond?)
• Add Add Add Add Add people.
• Promote your Google+ business page from your personal profile
• Once they add your Google+ Page you can then add the individuals into your circle.
Google Sparks
• Discovery tool• Nothing interesting to
say? Find interesting content to share
• “Spark” up a conversation
How do you stay up to date with PR news?
Analytics?
:(
Google Ripples: How is your post being shared?
Google Hangoutshttp://www.youtube.com/watch?v=QN38vHZjWXw
• Video conferencing for up to 10 people
1. Meetings2. Customer Service3. Market Research4. Feedback5. Announcements6. Brainstorming7. Engagement
Ways to use Hangouts
Do a dry test run first.
What to post and where?
• Twitter: Real-time & succinct, with existing and potential customers
• Facebook: Talk to your customers, favours rich media
• LinkedIn: industry- or company-specific news, less convo, more info
• Google+: stimulate discussions
Conclusion
• Own & Dominate search results
• Make it easier for your customers to find you
Brand Awareness
Conclusion
• SEO is becoming increasingly social
• Google is becoming a recommendation engine
Search Engines
Conclusion
• Circles - Segment your contact list and tailor your communications
• G+ Search - Find other professionals
• Sparks - Discover & share content related to your industry
• Hangouts - Video conferencing
Targeted Communications
Conclusion
Google+ is NOT the new Facebook.
Google+ is NOT a ghost town, it’s still being built.
Offers limited benefits today.
Plenty of potentially useful features.
Continue the discussion…
THANKS! Any questions?Download this presentation:http://slidesha.re/cprsgoogle
@DennisPang (Twitter)[email protected]