google+ for small businesses by deluxe social
TRANSCRIPT
ERIKA KEREKES
Senior product manager, social media solutionsDeluxe Corporation
March 13, 2012
Google+
Why you need to pay attention and how to
get started
Welcome - we’ll start soon
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1. WHY is Google+ so important?
2. HOW do you sign up?
3. WHO is on Google+ and how do you find them?
4. WHAT do you say and share?
What we’ll cover today
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What is Google+?
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90 million registered users who have shared more
than 1 billion items*
*(well, sort of)
Google+ facts
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Cool Google+ features
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“It’ll never overtake Facebook.”
“There aren’t enough people there to make it worth your time.”
“My friends aren’t there.”
What people are saying….
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They’re wrong.
Guess what?
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How do I know?
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What does this mean?
Businesses who are active on Google+ will get found more easily
and more often. Period.
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An example: Google+ power
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A great place to start
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“Google+ is tied to Google search, so by using it well you can improve your primary website’s findability for folks searching for it.”
- Chris Brogan, Google+ for Business
Google+ helps you get found
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1. Posting CONTENT that inspires reactions and sharing
2. Making CONNECTIONS with people who can help you grow your business
3. Two-way COMMUNICATION (talking with, not talking at)
4. Being CONSISTENT
“Using it well” means…
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Signing up – step 1
Create a personal account
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My home base on Google+
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Build your circles
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Find people on Google+: #1
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Find people on Google+: #2
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Find people on Google+: #3
Findpeopleonplus.com
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Find people on Google+: #4
www.recommendedusers.com
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Spend time LISTENING
What are people talking about?
Who’s part of this conversation?
What value can I add?
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Signing up – step 2
Create a business page
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Local business
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Product or brand
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What to say: Erika’s formula
Your status updates (1-4 per day):– About your business (30%)– About your industry or category (20%)– Sharing other people’s content, with your own thoughts
(40%)– Personal, quirky, funny or off-topic (10%)
PLUS, comment on other people’s posts as often as you can
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About your business: Examples
“Inside”
Pictures
Personal stories
NO HARD SELL
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About your industry: Examples
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Sharing content: Examples
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Off-topic or quirky: Examples
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Commenting
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Commenting
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To borrow from Nike…
JUST DO IT.
Erika says: Thinking and planning are overrated when it comes to social media.
Experiment. Test and learn.
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If you need help…
www.deluxesocial.com
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The end
Thank YouThank You Thank you!
Sign up for another webinar at www.BizLaunch.com/deluxe
@deluxesocial
www.facebook.com/DeluxeSocial
deluxesmallbizblog.com
www.deluxesocial.com
Erika Kerekes * @erikakerekes