Good Eats

Kelvin Ho

Robert Hsiung

Wes Mateo

Overview• Social Restaurant Recommendations

– Share Recommendations– Find New Places to Eat

• Focus on EngagementModest DistributionHigh User Engagement

Engagement

• Plug into the Social Graph– Integration with Friends

• Add More Things to Do– Search / Find Places to Eat

• Stickiness / New Content– Stream of New Recommendations

• Simplicity– One-click adds

Engagement (cont.)

• Virtual Points– Leveling Up– Status– Earn Crowns & Titles

• Leaderboards– Top Restauranteurs– User Competitiveness

Lessons Learned

• Leverage the Social Graph

• Virtual Points / Goods

• User Competitiveness

• Balance Distribution & Engagement