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  • THE FUTURE OF INDEPENDENT RESTAURANTS

  • PROBLEM60% of new restaurants fail in their first 3 years - they need more customers!

    Customers should know about local deals in real-time

    Loyalty schemes almost entirely offered by non-independent establishments

    PROBLEM60% of new restaurants fail in their first 3 years - they need more customers!

    Customers should know about local deals in real-time

    Loyalty schemes almost entirely offered by non-independent establishments

  • PROPOSITIONCheap Eats is a mobile app that connects customers and independent restaurants

    It allows independent restaurants to advertise on the fly deals and offers to users in the local area

    Restaurants can set up customised loyalty programs, without the need to set up the infrastructure around it (loyalty cards, etc.)

  • MARKET60% of new restaurants fail in their first 3 years - they need more customers!

    Customers should know about local deals in real-time

    Loyalty schemes almost entirely offered by non-independent establishments

  • OPPORTUNITYHelp independent restaurants thrive, get more customers and reduce the waste of perishable food stocks

    Help customers get good value for money, rewarding them for supporting their local economies

    Build a network of independent restaurants that can compete against large chains

  • INVESTMENTWe are raising 200,000 for

    16% of our business

    Weekly deals redeemed per restaurant: 10 Restaurants signed up: 100+Average deal price: 13Commission: 3%

    Investment returned within 3 years

    YEAR ONE

  • REVENUE MODEL

    of every deal redeemed

    Sell subscription based software for business intelligence

    Every 100 Diamond users will generate a yearly revenue of 240,000

    3%

    Free Basic Diamond

    0 49 199per month per month per month

    Sales Reports

    Performance Alerts

    Deal Scheduling

    Customer Demographic

    Targeting

    24/7 phone support

    Dedicated access to a Customer

    Hero

    Complete management of Marketing campaigns

    + +

    Pricing plans for the Business Intelligence platform

  • Estimated number of partner restaurants

  • Numbers and Growth

  • STATUS

    iOS Prototype

    In discussion with almost 200 interested restaurants in London

    Conducted research and surveys with positive results 94% would use app on a regular basis

    Will begin rolling out app for London restaurants next month

    Marketing campaign to begin next month in London

  • Map ViewShows users favourite

    restaurants, popular deals, and offers that are about to expire

    Targeted notification system for loyalty program members

    PROTOTYPE

  • Home PageThe home screen shows the

    most popular deals in a given radius

    Builds tailored suggestions for each user based on previous

    deal history

    PROTOTYPE

  • Deal PageUsers can claim the deal from

    within the app - this will generate a one time QR code

    that can be scanned in the restaurant

    PROTOTYPE

  • MARKETING

    Advertising on public transport in active cities

    Partner restaurants will display our marketing material in store

    Appeal to existing customers of partner restaurants with loyalty scheme

  • ROADMAPthe growth of Cheap Eats over the first five years

  • YEAR ONECORE STAFF7SATELLITE OFFICES0

    LONDON

  • YEAR TWOCORE STAFF14

    SATELLITE OFFICES3

    LONDON

    PARISNEW YORK

    SAN FRAN

  • YEAR THREECORE STAFF30

    SATELLITE OFFICES10

    LONDONPARIS

    NEW YORK

    SAN FRAN

    MILAN

    ROME

    SYDNEY

    HONG KONG

    SINGAPORE

    BERLIN

    MADRID

  • YEAR FOURCORE STAFF50

    SATELLITE OFFICES15

    LONDONPARIS

    NEW YORK

    SAN FRAN

    MILAN

    ROME

    SYDNEY

    HONG KONG

    SINGAPORE

    BERLIN

    MADRID

    SEATTLE

    RIO

    SAO PAOLO

    TOKYOCHICAGO

  • YEAR FIVECORE STAFF90

    SATELLITE OFFICES20

    LONDON

    NEW YORK

    SAN FRAN

    MILAN

    ROME

    SYDNEY

    HONG KONG

    SINGAPORE

    BERLIN

    MADRID

    SEATTLE

    RIO

    SAO PAOLO

    TOKYOCHICAGO

    PARIS

  • THE TEAMDuncan MacKinnon Sean Naderi Ivan Diaz Rios Henry Turner

    Sam Budd Oli Robinson Lorenzo Paoliani

  • THANK YOU!

  • REFERENCES

    http://www.independent.co.uk/news/uk/home-news/uk-restaurants-waste-600000-tons-of-food-a-year-2108978.html

    http://www.restaurant.org/News-Research/Research/Facts-at-a-Glance

    http://www.bloomberg.com/bw/stories/2007-04-16/the-restaurant-failure-mythbusinessweek-business-news-stock-market-and-financial-advice

    http://www.bloomberg.com/bw/stories/2007-04-16/the-restaurant-failure-mythbusinessweek-business-news-stock-market-and-financial-advice