share the love - stanford facebook class
TRANSCRIPT
Share the LoveMatt Monahan
Shashank SenapatyShrikrishna Shrin
Declare WAR!!!• Card game WAR on facebook• Designed to work in the facebook eco system
– Limit users to 5 cards each– User that has higher wins out of 5 cards wins game– Chat feature built to drive engagement through trash
talking
• However ….
WAR is never good • Launched 2 months ago• Around 1000 total installs
– 100 daily active usersInstalls
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War
WAR• Users invite only best friends to play WAR• Issues
– Requires multiple visits to complete game– Users have short attention span– Not persuasive – Not many opportunities to generate news
feeds
• What do you do when WAR fails? …
SHARE THE LOVE!• Launched with little more than
an invite box• 100,000 installs in 5 days• 750,000+ installs in 1 month
Installs
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War Share the Love
Insight
• Keep it simple!• Appeal to emotion• Use one action• Build a community
Thank You