funny images - stanford facebook class

8
Funny Images December 12, 2007 CS377w Jack Wu Josh Liptzin Linus Liang

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Page 1: FUNNY IMAGES - Stanford Facebook Class

Funny ImagesDecember 12, 2007

CS377wJack WuJosh LiptzinLinus Liang

Page 2: FUNNY IMAGES - Stanford Facebook Class

Goal

Create a viral FB application

Page 3: FUNNY IMAGES - Stanford Facebook Class

Funny Images Version1

Rate Pictures• Had high user engagement• But, no virality

Page 4: FUNNY IMAGES - Stanford Facebook Class

Share Pictures• People who see a funny

images usually share it

Verticalize the Application• Create higher user

engagement• Better CPM

User generated content• Increase stickyness• Scalability

Funny Images Version 2

Page 5: FUNNY IMAGES - Stanford Facebook Class

Force users to invite• It works• Day over day growth is

40 -50% increase in page views

Funny Images Version3

Page 6: FUNNY IMAGES - Stanford Facebook Class

Key Take Away

• People will invite if you ask them to• More features does not correlate to virality• Verticalization does work

• 13 page views/visit, 4.5 minutes avg time on site, still growing at 40-50% a day

Page 7: FUNNY IMAGES - Stanford Facebook Class

Funny Image Demo

Page 8: FUNNY IMAGES - Stanford Facebook Class

Questions?

http://apps.facebook.com/funnyimages/