pick me up - stanford facebook class

13
first app: PickMeUp a pickup lines application with high user engagement

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Post on 10-May-2015

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Page 1: PICK ME UP - Stanford Facebook Class

first app:

PickMeUp

a pickup lines application

with high user engagement

Page 2: PICK ME UP - Stanford Facebook Class

entertaining content

Page 3: PICK ME UP - Stanford Facebook Class

the loop

Page 4: PICK ME UP - Stanford Facebook Class

the numbers

• 86% of users send an action

• > 65% visit at least 10 times

• > 20% visit at least 50 times

Page 5: PICK ME UP - Stanford Facebook Class

that’s great, but…

1-to-1 interactions

are not very viral

Page 6: PICK ME UP - Stanford Facebook Class

let’s go viral!

that’s great, but…

Page 7: PICK ME UP - Stanford Facebook Class

“Invite some friends (please)”

Page 8: PICK ME UP - Stanford Facebook Class

Personal touch

Page 9: PICK ME UP - Stanford Facebook Class

“Share your answer with some friends”

Page 10: PICK ME UP - Stanford Facebook Class

# of invites

Page 11: PICK ME UP - Stanford Facebook Class

“Share your answer with 15 friends”

Page 12: PICK ME UP - Stanford Facebook Class

Include a personal touch in invitesTell them how many to send it to

Page 13: PICK ME UP - Stanford Facebook Class

need a pickmeup?

aj olson

robert matei