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GLOBAL B2B E-COMMERCE MARKET 2018 PUBLICATION DATE: SEPTEMBER 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS
PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS
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Global B2B E-Commerce Market 2018
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Asia-Pacific, Europe, Latin America, Middle East and Africa, North
America
Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan,
Malaysia, Russia, South Korea, Spain, Taiwan, Thailand, UK, USA
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QUESTIONS
ANSWERED
IN THIS REPORT
How large will global B2B E-Commerce sales be in 2020?
What are the top B2B E-Commerce trends in 2018?
Which factors are most important to B2B E-Commerce sellers and buyers?
What is the size of the B2B E-Commerce market in major economies worldwide?
What are the most popular B2B E-Commerce marketplaces?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
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Guidance For Strategic Company Decisions
GLOBAL B2B E-COMMERCE MARKET 2018
GLOBAL B2B E-COMMERCE PROJECTED TO BE TWO TIMES LARGER THAN ONLINE RETAIL BY 2020
Global B2B E-Commerce has evolved into a multi-trillion dollar market and is
expected to see further growth over the next several years. By 2020, B2B E-Commerce sales
are projected to be more than two times higher than global online retail sales, according to
a forecast cited in the yStats.com report. Given this potential, B2B sellers worldwide count
on E-Commerce to drive revenue growth and improve customer satisfaction.
One of the major B2B E-Commerce trends revealed in the yStats.com report is that
B2B customers increasingly demand online shopping experiences similar to those in B2C
digital commerce. These include expectation of round-the-clock availability and a
personalized approach. Furthermore, the role of M-Commerce in B2B is rising, with more
than one in two B2B buyers using mobile devices for some part of their purchasing journey.
Following these trends, a top priority for B2B executives worldwide is ensuring a seamless
omnichannel experience for their customers.
Similar to digital retail, online marketplaces play an important role in driving the
growth of B2B E-Commerce. Marketplace platforms such as Alibaba.com, ThomasNet and
Amazon Business attract millions of users worldwide, and more B2B companies plan to
start selling on marketplaces within the next two years, according to a survey cited in the
yStats.com report.
GLOBAL B2B E-COMMERCE MARKET 2018
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
B2B E-Commerce Market Overview & Trends, September 2018
B2B E-Commerce Trends, September 2018
B2B E-Commerce Sales Compared to B2C E-Commerce Sales, in USD trillion, 2020f
B2B E-Commerce Sales of Manufacturers, in USD trillion, 2016 & 2025f
B2B E-Commerce Sales of Manufacturers, in USD trillion, by Selected Major Economies, 2016 & 2025f
The Perception of The Importance of B2B E-Commerce, in % of Global B2B Executives, September 2017
Top 5 Priorities Addressed Through B2B E-Commerce, in % of B2B E-Commerce Decision-Makers, March 2018
Top Challenges in Adopting B2B E-Commerce Tools, in % of B2B E-Commerce Decision-Makers, March 2018
Top Priorities for B2B Companies Within the Next 2 Years, in % of B2B Executives, October 2017
Share of B2B Transactions Starting Online, in %, May 2017
Most Important Sales Channels in B2B Industries, in % of B2B Sellers, Q2 2017
Top Reasons for Using B2B E-Commerce From Customers’ Perspective, in % of B2B Sellers, Q2 2017
Channels Used in B2B Sales, by 2 Years Ago, Now, and in 2 Years, in % of Sellers, Q2 2017
Top Priority Technology Initiatives for the Next 18 Months, in % of Respondents, by Manufacturers and Distributors,
September 2017
Breakdown Recurring Orders Share of B2B E-Commerce Sales, in % of Manufactures, March 2018
Share of B2B Buyers Reporting That Mobile Played a Significant Role in Their Recent Purchase, in %, 2017e
Share of B2B E-Commerce Companies Offering a Mobile App, in % of Respondents, and Share of B2B E-Commerce
Companies Planning to Offer a Mobile App Within the Next 24 Months, in % of Respondents Currently Not Offering a
Mobile App, March 2018
Top 4 Features Most Important to B2B E-Commerce Buyers, in % of Respondents, March 2018
Top 4 Payment Methods Accepted in B2B E-Commerce, in % of International B2B E-Commerce Companies, March
2018
Share of B2B E-Commerce Companies Accepting Payment by Mobile Wallet, in %, March 2018
Cross-Border B2B Transactions Facilitated by FinTech, in USD trillion and in % of All Cross-Border B2B Transactions,
2017 & 2022f
Top 4 Global B2B E-Commerce Marketplaces by Number of Buyers, in millions, August 2017
Alibaba.com: Profile, September 2018
Amazon Business: Profile, September 2018
Mercateo: Profile, September 2018
ASIA-PACIFIC
3.1. REGIONAL
Top Technology-Related Trends for B2B E-Commerce, in % of B2B Companies, September 2018
Overview of Selected B2B E-Commerce Marketplaces and Classifieds in Asia-Pacific, September 2018
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GLOBAL B2B E-COMMERCE MARKET 2018 TABLE OF CONTENTS (1 OF 4)
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ASIA-PACIFIC (CONT.)
3.2. CHINA
B2B E-Commerce Sales, in CNY trillion, and Year-on-Year Change, in %, 2011-2017e
B2B E-Commerce Sales, in CNY trillion, and Year-on-Year Change, in %, 2011-2017e
B2B E-Commerce Sales, in CNY trillion, H1 2017 & H1 2018
B2B E-Commerce Platform Operator Revenues, in CNY billion, H1 2017 & H1 2018
Top 6 Companies by B2B E-Commerce Market Share, in %, H1 2018
Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2017
Breakdown of Third-Party Online Payment Providers Used by B2B E-Commerce Sellers, in % of B2B E-Commerce
Sellers Using Third-Party Payment Platforms, October 2016
3.3. TAIWAN
B2B E-Commerce Sales Compared to B2C E-Commerce Sales, in TWD billion, 2016
3.4. JAPAN
B2B E-Commerce Sales, in JPY trillion, and Penetration, in %, 2013 – 2017
B2B E-Commerce Sales, by Sector, in JPY billion, 2016 & 2017
3.5. SOUTH KOREA
Number of Businesses Engaged in B2B E-Commerce, by Selling and Ordering, and Penetration, in % of All Companies
and in % of Companies Selling/Ordering in E-Commerce, 2016
Breakdown of E-Commerce Orders Received by E-Commerce Companies, by B2C, B2B and B2G, in %, 2016
3.6. INDIA
B2B E-Commerce Sales, in USD billion, 2015 & 2020f
Share of SMEs Engaged in B2B E-Commerce, Compared to Engaged in B2C and B2G E-Commerce, in %, October 2017
Revenues of the Wholesale Units of Amazon India and Flipkart India, in INR billion, FY 2016 & FY 2017
3.7. INDONESIA
Top 10 Most Known B2B E-Commerce Platforms, in % of Respondents, August 2018
Top 3 B2B E-Commerce Platforms Used, in % of Respondents, August 2018
3.8. THAILAND
B2B E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e
3.9. MALAYSIA
Breakdown of E-Commerce Contribution to GDP, by B2B and B2C, in % and in MYR billion, 2020f
NORTH AMERICA
4.1. REGIONAL
Overview of Selected B2B E-Commerce Marketplaces and Classifieds in North America, September 2018
GLOBAL B2B E-COMMERCE MARKET 2018
TABLE OF CONTENTS (2 OF 4)
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NORTH AMERICA (CONT.)
4.2. USA
B2B E-Commerce Sales in the USA and Share of Global B2B E-Commerce Sales, in % and in USD trillion, 2020f
B2B E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017e - 2021f
Share of B2B E-Commerce in Total B2B Sales, in %, 2017e & 2021f
Electronic B2B Sales (incl. E-Commerce, EDI and Other Electronic Channels), in USD trillion, and Year-on-Year Change,
in %, 2012 - 2018f
Electronic Sales, by Channel, in USD billion, 2018f, and CAGR, in %, 2012 - 2018f
Electronic Sales of Manufacturers and Wholesale Traders, in USD billion, and Electronic Share of Total Sales, in %,
Compared to Retail and Services, 2015 & 2016
Breakdown of E-Commerce Platforms Used on B2B Websites, in %, July 2017
Share of B2B E-Commerce Companies Selling on Amazon Business, in % July 2017
Devices Used by B2B Buyers to Research Work Purchases, in % of Respondents, Q1 2017
Share of B2B Companies with a Responsive Design Website Interface, in %, 2016 & 2017
Breakdown of B2B Payments by B2B E-Commerce and Other B2B Payments, in USD trillion, 2014 & 2020f
Breakdown of B2B Payments by Payment Method As Perceived by Companies, in %, 2014, 2017 & 2020f
4.3. CANADA
Share of B2B Sellers Generating More Than One-Quarter of Sales Online, in %, 2016
EUROPE
5.1. REGIONAL
Share of Turnover Generated via B2B/B2G Web Sales, in %, Compared to B2C Web Sales and EDI-Type Sales, by EU
and Selected Non-EU Countries, 2015 & 2016
Share of Enterprises Which Sold via a Website or Apps in B2B or B2G Commerce, in %, by EU and Selected Non-EU
Countries, 2013 – 2017
Share of Enterprises Purchasing Online, in %, by Country, 2016 & 2017
Share of Enterprises Purchasing Online from Suppliers in Other Countries, in %, by Selected Countries, 2017
Overview of Selected B2B E-Commerce Marketplaces and Classifieds in Europe, September 2018
5.2. UK
Web Sales and EDI-Type Sales of Enterprises, in GBP billion, and Breakdown of Web Sales of Enterprises by B2B/B2G
and B2C, in % and in GBP billion, 2015 & 2016
Breakdown of Web Sales by B2C and B2B/B2G, in GBP billion, by Industry Sector, 2015 & 2016
Electronic Sales Share of Total B2B Sales, by Web and EDI Sales, in %, 2017e
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GLOBAL B2B E-COMMERCE MARKET 2018
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EUROPE (CONT.)
5.3. GERMANY
B2B/B2G Share of Total B2B Sales, by All Enterprises and Enterprises with Web Sales, in %, 2016
Share of B2B Online Shops with Personalization Features, in %, and Personalization Features Offered, in % of B2B
Online Shops with Personalization Features, May 2018
Payment Methods Offered in B2B Online Shops, by Offered to New and Existing Customers, in % of B2B Online
Shops, July 2018
B2B Marketplaces Sold Through, in % of B2B Companies Selling Through Marketplaces, July 2018
Devices Used for Purchasing in B2B E-Commerce, in % of Respondents, July 2018
5.4. FRANCE
Web Sales and EDI-Type Sales of Enterprises, in EUR billion, and Breakdown of Web Sales of Enterprises by B2B/B2G
and B2C, in % and in EUR billion, 2015 & 2016
5.5. ITALY
Digital B2B Sales, in EUR billion, 2015 – 2017
Digital Sales Share of Total B2B Sales, in %, 2015 & 2017
Digital Sales Share of Total Cross-Border B2B Sales, in %, 2017
5.6. SPAIN
Web Sales and EDI-Type Sales of Enterprises, in EUR billion, and Breakdown by B2C, B2B and B2G, in % and in EUR
billion, 2016
Share of B2B Companies Accepting Online Payments, in %, 2016 & 2017
5.7. RUSSIA
Share of Enterprises Using the Internet for Sales and Purchases, by Sector, in %, 2016
LATIN AMERICA
6.1. REGIONAL
Overview of Selected B2B E-Commerce Marketplaces and Classifieds in Latin America, September 2018
6.2. BRAZIL
B2B E-Commerce Sales, in BRL trillion, 2016-2018f
Breakdown of B2B E-Commerce Sales by Sectors, in %, 2018f
B2B E-Commerce Share of Total B2B Sales, in %, 2016 - 2018f
MIDDLE EAST AND AFRICA
7.1. REGIONAL
Breakdown of E-Commerce Sales in MENA, by B2C, B2B, G2B/C and Other, in % and in USD billion, 2020f
Overview of Selected B2B E-Commerce Marketplaces and Classifieds in Africa, September 2018
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GLOBAL B2B E-COMMERCE MARKET 2018
TABLE OF CONTENTS (4 OF 4)
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GLOBAL B2B E-COMMERCE MARKET 2018
REPORT-SPECIFIC SAMPLE CHARTS
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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR GLOBAL B2B E-COMMERCE MARKET 2018
Report Coverage
This report covers the global B2B E-Commerce market. It
includes global data and international comparisons related to B2B E-
Commerce development and trends, along with region- and country-
specific market information. A broad definition of B2B E-Commerce used
by some sources cited in this report might include both web-based and
other electronic sales (such as EDI-type sales).
In addition to the global data, major global regions in worldwide
B2B E-Commerce were covered in the report, including Asia-Pacific,
Europe, North America and Latin America, while data availability varied by
region and country.
Report Structure
The report opens with a global chapter. It includes information
on the global B2B E-Commerce sales development and projections, top
market trends, factors most important in B2B E-Commerce, a ranking of
the major B2B E-Commerce platforms, and profiles of three major largest
B2B E-Commerce marketplace. The three marketplaces selected for the
profiles stem from three major regions (Asia-Pacific, Europe, Latin
America) and represent three different platform types and revenue
models. The major market developments were also summarized on two
text charts included in the global chapter.
The rest of the report is divided by regions, with each regional
section containing county chapters and/or regional information, where
available. The regions and countries are ranked by total E-Commerce sales
volume or related criteria, such as share of companies selling and/or
purchasing online.
Depending on data availability, the following types of information
were included: B2B E-Commerce sales, E-Commerce’s share of overall B2B
sales, share of companies engaged in B2B E-Commerce, factors most
important to B2B buyers and sellers. Not all types of data mentioned was
included for each section due to varying information availability.
Furthermore, each regional chapter includes one table with an
overview of some of the B2B E-Commerce marketplaces and classified
portals based in the respective region.
GLOBAL B2B E-COMMERCE MARKET 2018
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METHODOLOGY
Global B2C E-Commerce Market 2018
Online Retail in Emerging Markets 2018
Global E-Commerce Marketplaces 2018
Global Cross-Border E-Commerce 2018
Europe Cross-Border E-Commerce 2018
Asia-Pacific Cross-Border E-Commerce 2018
Europe B2C E-Commerce Market 2018
Western Europe B2C E-Commerce Market 2018
Eastern Europe B2C E-Commerce Market 2018
Asia-Pacific B2C E-Commerce Market 2018
Southeast Asia B2C E-Commerce Market 2018
Middle East B2C E-Commerce Market 2018
July 2018
August 2018
March 2018
September 2018
September 2018
September 2018
June 2018
September 2018
August 2018
June 2018
May 2018
January 2018
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€ 450
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€ 1,950
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Africa B2C E-Commerce Market 2018
Global Online Payment Methods: Full Year 2017
Europe Online Payment Methods: Full Year 2017
March 2018
July 2018
July 2018
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Asia-Pacific Online Payment Methods: Full Year 2017
North America Online Payment Methods: Full Year 2017
Middle East and Africa Online Payment Methods: Full Year 2017
June 2018
July 2018
July 2018
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UPCOMING RELATED REPORTS
REPORT
PUBLICATION
DATE
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North America B2C E-Commerce Market 2018
Latin America B2C E-Commerce Market 2018
November 2018
November 2018
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GLOBAL B2B E-COMMERCE MARKET 2018
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