getting people to care about innovation
TRANSCRIPT
@timoelliott
Timo ElliottVP, Global innovation Evangelist
Getting People To Care About InnovationSome Lessons Learned
How can I compete when it’s no longer clear who I’m competing against?
When did my customers start knowing more about me than I know about them?
How can I find and keep the people I need to solve the challenges I don’t even know I have yet?
When will my data stop reporting the past and start predicting the future?
How can I Run Simple in an increasingly complex world?
Disruption is Everywhere
Overcoming Barriers to Innovation
Don’t CareDon’t Understand
Too BusyExplicit Choice
Don’t BelieveCan’t Afford ItNothing In It For MeInertia
My Database is Faster!
A big part of innovation is the translation from technology to the effects of technology
Are you the taxi company?Or Uber?
“In 1958, the average S&P 500 firm was 61 years old. Now it’s under 15 years. At this rate, 75% of the S&P 500 will be replaced by 2027”
Central IT is like the taxi companies!
The New Job of IT: Building COMMUNITIES
Regular face-to-face meetings• Bring people together across silos: IT, Analysts, Business Leaders, Execs• Presentations of successes best practices• Invite external speakers
Virtual communities• Leverage internal social tools for people to share information• Community-driven content
Community self-policing• Act as eyes and ears to discover projects, opportunities• Social mechanisms to ensure the “right behaviors”
Ensure support at all levels• Not just executives — middle and users
Successful Companies “Choose What To Leave Broken”
So just pointing out something is broken may not help…
BUT Kodak, Blackberry, etc.
Don’t Understand
Repeat!
Scattershot works better than it “should”
Analogies
Stories and anecdotes
Repeat!
Relate it to their objectives
“Intricate calculations of sales by territories will appear as if by magic in the digital age ahead”
Don’t Believe
Customer proof is everything
Anecdotes can be more powerful than data
Can be from outside industry (bankers shouldn’t only look at other banks for how to delight customers, for example)
Find the believers!
Powerful Tech Is Assumed To Be a Luxury
But digital photography is faster, easier, and CHEAPER. In-memory is a transformative technology that is slowly but surely upturning the whole industry
E.g. Because SAP HANA is very powerful, people assume it’s “a luxury they don’t need and can’t afford”
The ROI is Easy — AFTERWARDS
E.g. Dutch Utility Company:
“We had an IT business case, but it wasn’t enough to get it approved. It took us almost two years in the end”
“If you go back to the business now, would they say that they should have said yes earlier?”
“Yes!”
Most Finance Teams?
"With 90% certainty, here’s where we closed last month…"
New technology breakthroughs mean the finance function is ripe for disruption — and typically has a budget!
"Installing a new IT system is the equivalent in a horror film of somebody saying 'I'm just popping down to the basement'"
Overcoming Inertia: Reassurance!
Barriers to Innovation
Don’t CareDon’t Understand
Too BusyExplicit Choice
Don’t BelieveCan’t Afford ItNothing In It For MeInertia
ALL WILL PROBABLY APPLY!