1. Getting Financial Support For Your Blog Without Selling Your Soul Mary Canady Comprendia, LLC ScienceOnline 2013 Blitz Session #sciopartners comprendia.com/sciopartners

2. Step 1: Understand Your Niche How many read your blog? Quantcast is leading public info Who is reading your blog? Quantcast demographics Survey your readers Where is your network? Who are potential advertisers? Understanding readers=understanding advertisers2 Comprendia, LLC All rights reserved.

3. Step 2: Make It Easy Media kit Stats from #1 Provide all advertising options Give ad sizes, set up plugin before any sales Template at comprendia.com/sciopartners Access RSS Feeds with FULL content Newsletter Facebook, LinkedIn, Gplus SEO/Descriptive blog titles Directories Image courtesy Flickr User Civilian Scrabble3 Comprendia, LLC All rights reserved.

4. Step 3: Make It Happen Get to know your prospects Learn where they live Provide resources Dedicate resources to getting sales Look at the competition GenomeWeb, Journals Consider changes needed Interface Topics Channels Be creative4 Comprendia, LLC All rights reserved.

5. Free Thought Blogs 1.7 million visitors per month Ads handled externally Niche: Scientist, atheist, skeptics5 Comprendia, LLC All rights reserved.

6. Knoepfler Lab Stem Cell Blog 2500 visitors per month Great SEO Niche: stem cell researchers6 Comprendia, LLC All rights reserved.

7. Minority Postdoc 5000 visits per month Clear, varied advertis- ing options Niche: minority scientists7 Comprendia, LLC All rights reserved.

8. Next Steps Make it easy for me to help you Biotech Marketing Group promotion of blogs Hire a communal sales person? Experiment!8 Comprendia, LLC All rights reserved.

9. Nothing will work, but everything might. Now is the time for experiments, lots and lots of experiments --Clay Shirkys Blog, 20099 Comprendia, LLC All rights reserved.