gamify your soul
DESCRIPTION
Motivational design is a new data-based approach to apps development for mobile, web, and desktop environment. It works in all fields, including entertainment, productivity, education, and back office. Let's see how it happens and why it is mostly known as "gamification".TRANSCRIPT
Gamify your SoulThe first italian event
dedicated to Motivational Design
LUISS University, Rome, Oct 19, 2013
@leosorge
This Speech
What Gamification is/notCall it Motivational DesignImplement it in your sw app
Who I am; what I am talking about; what our speakers will say later
@leosorge
Who Am I
it.linkedin.com/pub/leo-sorge/1/251/a95/
http://www.slideshare.net/Leosorge
http://www.gamification.org
https://plus.google.com/u/0/111810555806319874345/posts
@leosorge
What is/isn’t
What is Gamification?What is it Not?
Motivational Design@leosorge
What is Gamification? 1/2
Using techniquesto serve a business goal
leveraging on intrinsic motivationsOne out of many other definitions
@leosorge
What is Gamification? 2/2
Motivational design and behavior change/mgtapplied to rich data sets
of game playersVideo games have been the first software
capable of collecting real-time user data
Gamification Fakes
What Motivational Design
is/is not about?Many media, experts, and gurus, are wrong
about what Gamification is @leosorge
Gamification Fake /1
Any metricgamifies
Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C
@leosorge
Gamification Fake /2
Any PBLgamifies
Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C
@leosorge
Gamification Fake /3
Is Gamification the next big thing?
No. It is a new layer that can take the best out of the same ol’ idea of software
@leosorge
Not Gamification…
Let’s call itMoDes
Motivational DesignMoDes, Gamification, Behavior change,
Behavior management@leosorge
Gamification Fake /4
Is MoDes brand new?
No. It existed in a qualitative version
@leosorge
The Loyalty programs
AQualitative
Approach
Theory-based, few unstructured data, static view, long feedback time
@leosorge
Social-based programs
AQuantitative
Approach
BigData-based, great analytics, real-time feedback
@leosorge
Data-Based Approach
● rich data sets/big data● connected people (social/phones) ● real time feedback● short tuning loops
Videogames provided consistent, rich data sets as first digital platform
@leosorge
The Media Pattern
GameGamification
Serious GamingSerious business
Wrong etimology
@leosorge
The Correct Pattern IMHO● Qualitative analysis > Qualitative Motivational Design● Rich data sets > Gamification● Big Data > Quantitative Motivational Design
Correct history
@leosorge
What I won’t Tell you
A full theory ofMotivational Design
MoDes, Gamification, Behavior change, Behavior management
@leosorge
How to implement MoDes?
A new software layer
@leosorge
Why a new sw layer? [7]
MoDe requires a new sw layer
There is the need for new solutions
@leosorge
The Problem
Softwareis
BoringIt lowers dopamine levels (i.e. attention, motivation)
@leosorge
The Need
Motivatethrough
SoftwareCorporate sw, productivity sw, training sw
@leosorge
The Solution
Motivationalsoftware
DesignAlso called Gamification (Why? We’ll see)
@leosorge
Software structure
UI Vs. BackendInfinite clients
There is the need for new solutions
@leosorge
Two-level multi-sources projects
@leosorge
The Architecture/Structure
All-device UIs plus
agile backend
Focus on your user interface since the beginning
@leosorge
The Architecture / Solution
Gamified UI plus
API provisioning
Analysts confirm it
http://www.01net.it/strategia-per-il-2014-ecco-i-dieci-comandamenti-di-gartner/0,1254,0_ART_155955,00.htm
Google Translate-ready post: http://t.co/SKBO37PuxX
@leosorge
Closing The Circle
More dopamine pushed by
Motivational Designand gamifies your soul
LUISS University, Rome, Oct 19, 2013
@leosorge