gamify entertainment

24
Gamify Entertainment http://wallpapers.free-review.net/r?12 Volker Hirsch (@vhirsch) MIP TV - Cannes - 6 April 2011

Upload: volker-hirsch

Post on 27-Jan-2015

114 views

Category:

Documents


1 download

DESCRIPTION

The slides to a quick presentation I gave as part of a panel on "Entertainment Gamification" at the Connected Creativity conference @ MIP TV in Cannes on 2011-04-05

TRANSCRIPT

Page 1: Gamify Entertainment

Gamify Entertainment

http://wallpapers.free-review.net/r?12

Volker Hirsch (@vhirsch)MIP TV - Cannes - 6 April 2011

Page 2: Gamify Entertainment

Scoreloop is the leading social gaming platform across mobile devices

growing at 1 million+ users per week

Who?

Page 3: Gamify Entertainment

How do you direct consumers to your offering?

Page 4: Gamify Entertainment

How do you direct consumers to your offering?

Through coercion!?

Page 9: Gamify Entertainment

http://static.go4celebrity.com/wallpapers/Sienna-Miller/Sienna-Miller-013-1920x1200.jpg -- http://healthyodorcontrol.com/images/messy_rm_tall_dresser.jpg

Page 12: Gamify Entertainment
Page 15: Gamify Entertainment

Now what?

Page 16: Gamify Entertainment

Games use Ubiquitous Mechanics

High-ScoresPeer-to-PeerChallenges

(Virtual) Gifts

(Virtual) Cash

http://farm3.static.flickr.com/2658/3846405087_461473a2b1.jpg -- http://media.northjersey.com/images/0201_POD81.jpg

Achievements / Rewards

Page 17: Gamify Entertainment
Page 18: Gamify Entertainment
Page 22: Gamify Entertainment

Augment the Experience

withUbiquitous Mechanics

that are Fun!

Page 23: Gamify Entertainment

If they can do it, you can!