gamify your marketing
DESCRIPTION
The Rules Of Marketing Are Changing. Gamified Marketing is the next frontier.TRANSCRIPT
GAMIFIED MARKETINGGet found. Go viral. Be awesome.
Mara Lewis // CEO & Co-Founder, Stopped.at
THE WEB IS GETTING CROWDED.There are countless opinions, hundreds of competing services, and the furthest convenience is less than a mouse click away.
Even the best websites are struggling to rank in search engines, drive traffic to their site, and keep exiting users coming back.
The Rules Of Marketing Are Changing (again)
(above) 1st Graphical Advertizing Unit -1994 …Online marketing has come a long way.
Have you ever clicked your mouse right HERE?
YOUWILL
GAMIFIED MARKETING IS THE NEXT FRONTIER
Drives peer-to-peer sharing
Guides user behavior
Creates return visitor incentive
Reward users for doubling as your marketing partners! 70% of visitors are willing to socially engage with a website over time in order to unlock special offers or rewards.
Attaching rewards to actions helps users better navigate your website, engage with features, and experience it’s full value.
REACH
ENGAGEMENT
LOYALTY
COMMITMENT
ROUTINE
Social is the new search (and gamification is the new SEO). Gamified marketing amplifies the volume and frequency of social sharing and discovery.
The average website has a 40% bounce rate. Gamification uses progress and point systems to keep users coming back and re-engaging overtime.
DISCOVERY
Level 2
POPULARITY PROGRESS
Getting a user to visit your site, more than 1X, is a bigger accomplishment than you think!
MOTIVATE REPEAT VISITS USING THE 3P’S OF GAMIFIED MARKETING
POINTS
MAKE YOUR WEBSITE PART OF THEIR ONLINE ROUNTINE
Pick the Right Rewards. It Matters.
Have a business objectiveSharing, sign ups, page views,
purchases, buzz, repeat visits, etc.
Determine it’s value - to YOUHow will incentivizing this action
create marketing return?
Make it worthwhile – to THEMYour users know the value of their
time and attention. You should, too.
Use Redemption-based Deals As The Driver For Ongoing Engagement
Badges are cool, status is nice, but real rewards are where it’s at! Deal-seeking demands grew out of a shaky economic situation, and now,
consumers are hungry for tangible incentives.
• You can have the best website in the world, but if people don’t know about it, it doesn’t matter.
• Even social games fail when they lack marketing distribution. When Facebook killed viral auto-posts in 2010, the average social game lost 30-40% of their audience.
• The holy grail of marketing is P2P referral. Driving WOM awareness through social channels is essential for gaining market reach.
• Reward users for doubling as your marketing partners.
GAME PLAY ALONE IS NOT ENOUGH
Don’t make users jump through hoops
Don’t bite off more than you can chewCreate achievable goals
Commit time to ongoing maintenance
Only bite off what you can chew
KEEP IT SIMPLE.
Getting above the market noise is hardGamification is your (not so secret) marketing weapon.
Startups need tractionGamification is an engine for growth and retention.
Most organizations think gamification is a ‘fad’ …good, let them keep thinking that.
Gardner predicts that by 2014, 50% of websites will use gamification tactics. You have a 2 year head start – get after it!
