ektron london conference: gamification - gamify your content

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Adrian Lloyd Strategic Alliances & Partners Director, Ektron [email protected] @AdiLloyd Gamification Gamify Your Content

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Adrian Lloyd Strategic Alliances & Partners Director, Ektron, discusses unique ways to use the Ektron platform to gamilfy a visitor's journey through your website. The results? Delighted visitors, better conversions, and engaged customers

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Page 1: Ektron London Conference: Gamification - Gamify Your Content

Adrian Lloyd

Strategic Alliances & Partners Director, Ektron

[email protected]

@AdiLloyd

Gamification Gamify Your

Content

Page 2: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

Page 3: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

http://www.youtube.com/watch?v=EBr2tL7cDuU

Page 4: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

http://www.youtube.com/watch?v=8bxdd2_qrpg

Page 5: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

Page 6: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

Can’t find hammer? bad day for you!

Gamification

In case of fire, use hammer, break glass.

Locate hidden hammer, win prize!

Page 8: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

http://www.youtube.com/watch?v=GlIUvFKbYxs

Page 9: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

http://www.youtube.com/watch?v=SjpYA95oxyA

Page 10: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

http://www.youtube.com/watch?v=CUXQYrn8zds

Page 11: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

Page 12: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

Page 13: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

http://www.youtube.com/watch?v=WyzJ2Qq9Abs

Page 14: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

Page 15: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

Ektron Gamification – in 7 points…..

Create Personas – for users and through Ektron

Get Users to Comment via Text, Audio or Video

Engage Through Limits – Create Personal ‘Spaces’

Award & Reward – User Engagement

Create Play based experiences – from the real world

Player Generated Content – move beyond scoring

Socialize – Ektron blogs for Players

Page 16: Ektron London Conference: Gamification - Gamify Your Content

Copyright © 2013 Ektron, Inc.

Page 17: Ektron London Conference: Gamification - Gamify Your Content

Questions

Adrian Lloyd

Strategic Alliances & Partners Director, Ektron

[email protected]

@AdiLloyd