ektron london conference: gamification - gamify your content
DESCRIPTION
Adrian Lloyd Strategic Alliances & Partners Director, Ektron, discusses unique ways to use the Ektron platform to gamilfy a visitor's journey through your website. The results? Delighted visitors, better conversions, and engaged customersTRANSCRIPT
Adrian Lloyd
Strategic Alliances & Partners Director, Ektron
@AdiLloyd
Gamification Gamify Your
Content
Copyright © 2013 Ektron, Inc.
Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=EBr2tL7cDuU
Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=8bxdd2_qrpg
Copyright © 2013 Ektron, Inc.
Copyright © 2013 Ektron, Inc.
Can’t find hammer? bad day for you!
Gamification
In case of fire, use hammer, break glass.
Locate hidden hammer, win prize!
Copyright © 2013 Ektron, Inc.
Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=GlIUvFKbYxs
Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=SjpYA95oxyA
Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=CUXQYrn8zds
Copyright © 2013 Ektron, Inc.
Copyright © 2013 Ektron, Inc.
Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=WyzJ2Qq9Abs
Copyright © 2013 Ektron, Inc.
Copyright © 2013 Ektron, Inc.
Ektron Gamification – in 7 points…..
Create Personas – for users and through Ektron
Get Users to Comment via Text, Audio or Video
Engage Through Limits – Create Personal ‘Spaces’
Award & Reward – User Engagement
Create Play based experiences – from the real world
Player Generated Content – move beyond scoring
Socialize – Ektron blogs for Players
Copyright © 2013 Ektron, Inc.