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Selling Your Home

Prepared for Jonathan and Peggy Smith

Property at 1234 Elm Street, Anytown, USA

Presented by

Mary Meyers

Real Living Real Estate

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Getting Started

Selling Your Home

Selling Your Home I 2

Premier Service®

What is Premier Service?

Premier Service is our personal guarantee of

delivering to our customers a measurably superior

and highly satisfying service experience.

• I am committed to listening closely to you to

understand your needs and expectations

• I will commit to those needs and expectations in

writing

• You have the opportunity to grade my service by

completing and returning a survey to an independent

third party


A Successful Home Sale

Selling Your Home


Selling your house is a complex process

Getting Started

• Needs Analysis

• Pricing Strategy

• Staging and Repairs

• Marketing Activities

Negotiating

• Feedback and Adjustments

• Negotiations

• Evaluations and Counter Offers

• Loan Application and Approval

Facilitating the Offer

• Inspections and Appraisals

• Title Work

• Closing Process

• Financial Disbursements I’m with you every step

of the way.

Marketing Your Home

Real Estate Consumers

Online Buyers

90%

87%

of buyers start online

of buyers rely on a

real estate agent and their resources

Marketing Your Home I 6

Real Living Marketing System

Communication Methods

Choosing from a large universe of possible channels, Real Living agents create the

right mix of communication methods for your market and your property.

Get to the

Market

First & Fast

Get to the

Market

First & Fast


Digital Marketing

e-Communications

Real Living syndicates to these and other top real

estate websites to ensure your home is viewed by as

many consumers as possible.

And its syndication network of more than 50

newspaper real estate websites.

* This site is employed to promote luxury listings priced at $1M or more.

*


RealLiving.com

Real Living’s Internet Strategy

www.agentname.com

• Your home marketed on my site

• Your home given preference

www.mybrokerssite.com

www.mylocalmls.com

Replace with Screen Shot of Your Web Site


Listing Enhancements

Photos and Property Information

e-Newsletters

I can feature your home in my e-Newsletter, which

is delivered monthly to potential customers.

Cards/Flyers/Virtual Tours

95% of our marketing materials may be emailed or web-

posted. That means I can promote your property across the web at

sites like Craigslist and at our community sites or send materials as

visual emails to my professional network or potential buyers.


Social Media

Marketing Choices

• Twitter address:

• LinkedIn:

• YouTube:

• Facebook address:

• Myspace address:

• (list how to find you on various social media)


Mobile Marketing

Marketing Choices

Anytime, Anywhere Convenience.

I can send photos and information to a

potential buyer’s computer, smart phone

or tablet.

Our internet sites are optimized to detect

a searchers device type and deliver our

content for smart phone, tablet and pad or

desk top computer.


Traditional Marketing

Marketing Choices

Yard Signs,

Open Houses,

Home Staging,

Network Feedback,

And ME!


Pricing Your Home

Real Steps

Pricing Your Home

• Proximity to area amenities, schools and destinations

• Access to major highways and public transportation

• Structural and mechanical systems

• Curb appeal and décor

• Staging for sale

Location

Property Condition

Price is Influenced by Several Factors

• Interest rates and financing options

• Competition from other homes

• Economy and consumer confidence

Market Condition

Pricing Your Home I 15

Real Steps

Pricing Your Home

Maximizing Your Sale by Pricing Right

Above Market Value

• Limits the number of interested buyers

Fair Market Value

• Helps maximize profit

• Attracts buyers

• Increases your chance for a faster sale

Below Market Value

• Reduces profits

• Limits your options if your home doesn’t sell

quickly

Interest is highest in the first few weeks!


Real Steps

Pricing Your Home

Our Local Market

• Your neighborhood average time on market

• Your neighborhood average sales price

• Percent above or below asking price

• Factors influencing our local market


Real Steps

Pricing Your Home

• Your reference to sales price of

similar properties

• Guide to developing listing price

• I will do a comprehensive Comparative Home

Marketing Analysis

What is Your Home Worth?

Comparative Home Analysis


Representing Your Home

Mary Meyers

Real Living Real Estate Agent

My Mission

To help you attain the highest possible price in the shortest

amount of time while negotiating the details and

representing your best interests.

Credentials

• Full time Real Estate Agent

• 8 years member National Association of Realtors®

• Premier Service® Trained

• 98% Customer Satisfaction Rating

• Graduate Realtors Institute

Mary Myers, GRI

Representing Your Home I 20


My Company

Launched as the 7th largest real estate brokerage in America

Earned the Inman Innovator Award as the Most Innovative Real

Estate Franchise

Named the Most Productive Agents In The Nation – REALTOR®

Magazine and The Most Promising New Brand - the Swanepoel

TRENDS Report

Top 10 Newsmakers – the Swanepoel TRENDS Report

Named the Fastest Growing Real Estate Brand by REALTOR ®

Magazine*

CEO, CMO and COO recognized in Inman Top 100 Leaders

2002

2008

2009

2011

2012

2006

*Based on net offices opened/closed between 2009-2011 as shown NAR’s July/August REALTOR® Magazine 2011 Franchise Report

Real Living Real Estate is a network brand of HSF Affiliates LLC, which is majority

owned by HomeServices of America, Inc.™, a Berkshire Hathaway affiliate.



My Network

• 400 offices

• 8,000 agents


Meet My Team

Insert your office name here

At Your Service

Name – Office Manager

Name – Transaction Coordinator

Name – Marketing / Showing Coordinator

Name – Mortgage Consultant


My Roles & Responsibilities

Premier Service®

I will listen to your goals, always be responsive, share

customer feedback promptly and use my professional skills to assure your home sells quickly.

Trusted AdvisorSM

Comparative Home Analysis

Pricing

Listing

Merchandising Recommendations

Estimate of Proceeds

Financing Options

Seller Disclosure Documents

Seller Updates

Customer Feedback



Premier Service®

I will help you evaluate offers and steadfastly represent your

interests throughout the sale, always respecting your confidentiality.

Skilled NegotiatorSM

Review Offers

Answer Objections

Expedite Buyer’s Offer

Negotiate Price and Terms

Contract Contingencies

Finalize Purchase Agreement

Complete Negotiations



Premier Service®

I will develop and implement a Marketing plan utilizing all

channels that are appropriate for your property, and work to

ensure that the sale is finalized, smoothly and efficiently to

your satisfaction.

Expert FacilitatorSM

Promote to Real Living Agents

Promote to Local

Real Estate Agents

Yard Sign

Multiple Listing Service

Marketing

• Internet

• Direct Mail

• Listing Ads

• In & Out-of-Town

Buyer Contacts

Showings

Open Houses

Inspections

Property Survey

Closing

Possession


Premier Service® Commitment

Premier Service

Premier Service Promise

• Listen to your needs.

I will deliver a service experience based on

your needs and desires.

• Establish clear expectations.

I will explain the roles I play and how we will

work together.

• Commit to a plan.

I will design a plan to deliver on those

expectations.

• Perform the service.

I will deliver on my commitment.

• Solicit your feedback.

You will be asked to complete a survey,

which will be used to measure and evaluate

my performance.


I Stay Connected


Office Phone:

Cell Phone:

Email:

Facebook:

Twitter:

LinkedIn:

My Web Site:

My policy on returning calls:

Anytime. Anywhere. Everyday. Everywhere.


Equal Housing Opportunity


Everyone benefits from an open housing market.

Restrictions limit the pool of homes for sale and

hinder those who are hoping to sell.

Federal Law – Right of Every Buyer.


Let’s Get to Work


My Mission

To help you attain the highest possible

price in the shortest amount of time while

negotiating the details and steadfastly

representing your interests.

I’m ready to put Premier Service®

to work for you! Mary Myers

GRI, ABR
