marketing is not a dirty word - how to market your little biz without selling your values and your...

How To Market Your Little Biz Without Selling Your Values +

Your SoulDawn Barclay

How To Market Your Little Biz Without Selling Your Values + Your Soul


Does it feel like this?



There is a middle ground



Once upon a time…


• Integrity• Honesty• Inclusion• Passionate• Truth• Compassion

Values




The values underlie our work, how we interact with each other, and which strategies we employ to fulfil our mission



image@ http://mathsticks.com


What is marketing?



What is marketing?

Marketing is everything a company does B.L. Ochman



What is marketing?

Marketing is the process of building relationships with prospects and customers so that you can profitably develop and promote products and services. Chris Garrett



What is marketing?

“Selling is getting someoneintellectually engaged in a future result, that is good for them, and getting them toemotionally commit to take action to achieve that result.” Dan Sullivan




Engagement


WIIFY (What’s In It For You?)How To Market Your Little Biz Without Selling Your Values + Your Soul



Relationships Are Value Based


Know Like Trust

Attraction Engagement Conversion

Value Creation Connection Contribution


Promote? Market? Sell?


Secret Sauce



There is no reason to fear




Relationship Tools



List Building



Networking & Connections



Social Media (not free)


http://dawnbarclay.com/small-business-coaching

For the Webinar recording please visit:http://gonesolo.co.uk

Living MoxieHow To Market Your Little Biz Without

Selling Your Values + Your Soul

http://dawnbarclay.com/small-business-coaching

http://gonesolo.co.uk/

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