how to earn traffic without selling your soul

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How to Earn Traffic (without selling your soul) Rand Fishkin | CEO http:// bit.ly/trafficwithsoul

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Rand Fishkin's presentation from TBEX 2012 Keystone, CO

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Page 1: How to Earn Traffic without Selling Your Soul

How to Earn Traffic(without selling your soul)

Rand Fishkin | CEO

http://bit.ly/trafficwithsoul

Page 2: How to Earn Traffic without Selling Your Soul

There’s a War Going On

Page 3: How to Earn Traffic without Selling Your Soul

Aggressive Marketingvs. Authenticity

Page 4: How to Earn Traffic without Selling Your Soul

Aggressive Marketing Demands…

Page 5: How to Earn Traffic without Selling Your Soul

Keyword-Stuffed PostsJust for SEO

Page 6: How to Earn Traffic without Selling Your Soul

Content Writers Aren’tParticularly Interested In

Page 7: How to Earn Traffic without Selling Your Soul

Shoving Out More Posts to Meet Traffic Quotas

Page 8: How to Earn Traffic without Selling Your Soul

Following People on Twitter Just to Get them to Follow You Back

Page 9: How to Earn Traffic without Selling Your Soul

Begging for Linksand Shares

Page 10: How to Earn Traffic without Selling Your Soul

Submitting Your Site and

Posts in Artificial Ways

Page 11: How to Earn Traffic without Selling Your Soul

Repetitive Social Shares to Reach a Bored Audience

Page 12: How to Earn Traffic without Selling Your Soul

Doing Distasteful Things Just

to Earn Future

Favors From Others

Page 13: How to Earn Traffic without Selling Your Soul

Pushing Visitors to “Subscribe” or “Follow”

Page 14: How to Earn Traffic without Selling Your Soul

Cold-Emails for Guest Posts or Links

Page 15: How to Earn Traffic without Selling Your Soul

That Stuff Sucks

Page 16: How to Earn Traffic without Selling Your Soul

Authentic Blogging is About…

Page 17: How to Earn Traffic without Selling Your Soul

Being You

Page 18: How to Earn Traffic without Selling Your Soul

Writing About What Excites You

Page 19: How to Earn Traffic without Selling Your Soul

Promoting Only Those Things that

Truly Capture Your Interest

Page 20: How to Earn Traffic without Selling Your Soul

Developing Relationships with People You Like

Page 21: How to Earn Traffic without Selling Your Soul

We Can Solve This Problem

Page 22: How to Earn Traffic without Selling Your Soul

Have Your Cake…

Page 23: How to Earn Traffic without Selling Your Soul

And Eat It, Too

Page 24: How to Earn Traffic without Selling Your Soul

Let’s Talk About

Authentic Marketing

Page 25: How to Earn Traffic without Selling Your Soul

(No. It’s not an oxymoron.)

Page 26: How to Earn Traffic without Selling Your Soul

The Strategy…

Page 27: How to Earn Traffic without Selling Your Soul

Connect Your Passions

Page 28: How to Earn Traffic without Selling Your Soul

With What Your Audience Needs

Page 29: How to Earn Traffic without Selling Your Soul

Discover the Intersection of Content You’re Excited About

Page 30: How to Earn Traffic without Selling Your Soul

And Content

That Excites Others

Page 31: How to Earn Traffic without Selling Your Soul

Build a Brand With These Three Qualities:

Page 32: How to Earn Traffic without Selling Your Soul

#1: Loved

(specifically by you)

Page 33: How to Earn Traffic without Selling Your Soul

#2: Unique

Page 34: How to Earn Traffic without Selling Your Soul

#3: Memorable

Page 35: How to Earn Traffic without Selling Your Soul

Commit Yourself to Trying

Page 36: How to Earn Traffic without Selling Your Soul

And Failing

Page 37: How to Earn Traffic without Selling Your Soul

Again and Again and

Again.

Page 38: How to Earn Traffic without Selling Your Soul

The Tactics…

Page 39: How to Earn Traffic without Selling Your Soul

Don’t Stuff Keywords and Don’t Write for Keywords

Page 40: How to Earn Traffic without Selling Your Soul

But When You Write Something, Check if There’s a Searched-for

Phrase to Include

Page 41: How to Earn Traffic without Selling Your Soul

Don’t Write 3X a Day Just to Get More Traffic

Page 42: How to Earn Traffic without Selling Your Soul

Do Commit to aConsistent Schedule

Page 43: How to Earn Traffic without Selling Your Soul

Don’t Follow People on Twitter Just to Get a Follow-Back

Page 44: How to Earn Traffic without Selling Your Soul

Do Interact w/ Influencers Whose Content You Like

Page 45: How to Earn Traffic without Selling Your Soul

Do Keep a High Signal:Noise Ratio

Page 46: How to Earn Traffic without Selling Your Soul

Don’t Beg for Links or Shares

Page 47: How to Earn Traffic without Selling Your Soul

Do Make it Easy for Others to Share Your Work

Page 48: How to Earn Traffic without Selling Your Soul

Don’t Submit Everything You Publish to Every Site

Possible

Page 49: How to Earn Traffic without Selling Your Soul

Do Make an Effort to Promote those Special,

“1 in 100” Posts

Page 50: How to Earn Traffic without Selling Your Soul

Don’t Repeat Social

Promotions if You’re

Uncomfortable

Page 51: How to Earn Traffic without Selling Your Soul

Do Know that Only 10-20% of Your Followers/Fans are Online at Any Given Time

Page 52: How to Earn Traffic without Selling Your Soul

Don’t Join Every Network Under the Sun

Page 53: How to Earn Traffic without Selling Your Soul

Do At Least Have a Presence on These:

Users: 90mm 850mm 200mm 120mm 12mm

Page 54: How to Earn Traffic without Selling Your Soul

Do Share Your Posts on Your Top 2-3 Networks

Page 55: How to Earn Traffic without Selling Your Soul

Don’t Share Stuff You Don’t Like

Just to Earn Followers/Fans

Page 56: How to Earn Traffic without Selling Your Soul

Do Share Stuff You FindAmazing & Worthwhile

(and find more of it)

Page 57: How to Earn Traffic without Selling Your Soul

Don’t Do Distasteful Favors Just to Get “You-Owe-Me-Ones”

Page 58: How to Earn Traffic without Selling Your Soul

Do Be Generous to Others and They’ll Be Generous to You

Page 59: How to Earn Traffic without Selling Your Soul

Don’t Push People to Subscribe / Follow / Share

Page 60: How to Earn Traffic without Selling Your Soul

Do Make it Easy to Find Those

Features

Page 61: How to Earn Traffic without Selling Your Soul

Don’t Cold Emailfor Guest Posts

Page 62: How to Earn Traffic without Selling Your Soul

Do Build Relationships and Let Your Friends Know You’re Interested

Page 63: How to Earn Traffic without Selling Your Soul

But Rand…

Page 64: How to Earn Traffic without Selling Your Soul

I’m Not aProfessional Marketer

Page 65: How to Earn Traffic without Selling Your Soul

You Don’t Need to Be.

Page 66: How to Earn Traffic without Selling Your Soul

I Don’t Have Time for Marketing

Page 67: How to Earn Traffic without Selling Your Soul

20 Minutes per Postis All I Ask

Page 68: How to Earn Traffic without Selling Your Soul

I Can’t Really Do This; Can I?

Page 69: How to Earn Traffic without Selling Your Soul

This is when Geraldine started

her blog

Page 70: How to Earn Traffic without Selling Your Soul

This is where people usually

give up.

Page 71: How to Earn Traffic without Selling Your Soul

Past 3 months are averaging 3.5K

visits/day

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You Can Do It.

Page 73: How to Earn Traffic without Selling Your Soul

p.s. SEO 101 For Travel Bloggers

http://www.seomoz.org/blog/seo-101-for-travel-bloggers

Page 74: How to Earn Traffic without Selling Your Soul

Rand Fishkin | CEO

@randfish

www.seomoz.org/blog

[email protected]

http://bit.ly/trafficwithsoul