geoinformatics 2012 vol03

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geoinformatics 2012 vol03


  • Geomarketing Big Data TomTom Luxembourgs INSPIRE Geoportal

    Magazine for Survey ing, Mapping & GIS Profess iona ls April/May2 0 1 2Volume 15

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    Prod_GEO312_Prod GEO66 30-03-2012 09:39 Pagina 2

  • Navigating Airports andOceansReaders of this magazine might have noticed a shift in the topics of articles overthe last two or three years, and its not coincidental, the geospatial market haschanged dramatically. Not only has technology driven this change, but what Imreferring to here is the rapprochement of geospatial companies with the consumermarket one might as well speak of a blur between the consumer market andgeospatial market. Of course, geospatial is something different and a uniqueselling point of software, products and data, but the once so clearly visible distinction between spatial and non-spatial just isnt valid anymore.

    Its all too easy to mention Google as the main reason for change, but its focus ondata rather than maps has been important and continues to be important (moreon this below). The other way around, this vision doesnt exclude the notion thatmaps are not powerful by their own means they represent data and are, there-fore, an information source by themselves, and a powerful one at that. Explanatorymotives, for a large area of interest outside of the geospatial market, have beenbig IT infrastructures, data and devices aimed at the consumer market to allowindividuals to use geospatial technology as a way to organize or leverage dailylife by themselves as well as governments and enterprises.

    A recent and promising example of this is smartphone apps for travelers. An arti-cle in The International Herald Tribune (March 12, 2012) discussed how smart-phone apps ease the stress and legwork for airline travelers by offering themmobile apps to navigate the airport, assist with check in, track flights and monitorluggage. With half of all travelers carrying smartphones, this has to be an inter-esting market to follow in the coming years. The last line of the article offers possi-bilities for map providers worldwide, where it says that the travel industry is still inthe crawl stage when it comes to mobile applications. This is illustrated by the factthat as yet, there are very few airport navigation maps available, and the onesthat do exist, tend to be pretty basic.

    Another recent initiative mentioned in the mass media is Seaview, ascience project in which Google, among others, is involved ( What it offers is comparable to Google Street View,but from an underwater perspective, with features such as panoram-ic images of The Great Barrier Reef. The uses are multiple: science for example is provided with data on underwater life,which can be used to study wildlife and climate change frombehind a computer. By offering the imagery to consumers,Google has played yet another great trump card in aneffort to lure a larger audience to its site and/or ser-vices. Just as what happened with Google Maps, thiswill offer business opportunities for the future proba-bly most of all for tourism. Id be interested to know howgeospatial companies will react to this new move fromGoogle.

    Enjoy your reading,

    Eric van

    GeoInformatics is the leading publication for GeospatialProfessionals worldwide. Published in both hardcopy anddigital, GeoInformatics provides coverage, analysis andcommentary with respect to the international surveying,mapping and GIS industry.GeoInformatics is published 8 times a year.

    Editor-in-chiefEric van Rees

    Copy EditorFrank Arts

    EditorsFlorian Fischerffischer@geoinformatics.comHuibert-Jan Lekkerkerkhlekkerkerk@geoinformatics.comRemco Takkenrtakken@geoinformatics.comJoc

    Contributing Writers:Florian Fischer, Huibert-Jan Lekkerkerk, Henk Key,Karen Richardson, Ian Masser, Stuart Proctor, Armin Grn, Oliver Giehsel, Pete Davie, Philippe van den Berge.

    ColumnistsSteven Ramage, Matt Sheehan.

    Marketing & SalesRuud

    SubscriptionsGeoInformatics is available against a yearly subscription rate (8 issues) of 89,00.To subscribe, fill in and return the electronic replycard on our website

    Graphic DesignSander van der

    ISSN 13870858

    Copyright 2012. GeoInformatics: no material maybe reproduced without written permission.

    P.O. Box 2318300 AEEmmeloordThe NetherlandsTel.: +31 (0) 527 619 000 Fax: +31 (0) 527 620 989 E-mail:

    GeoInformatics has a collaboration withthe Council of European GeodeticSurveyors (CLGE) whereby all individualmembers of every national Geodeticassociation in Europe will receive themagazine.

    3April/May 2012


    graphy: Bestp


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  • C o n t e n t

    A r t i c l e sEveryday Geomatics 10

    An INSPIRED Country 18

    Storm season has started 24

    Regional and local SDIs in Europe 28

    Early wake up call 32

    UAV Flight over Singapore 34

    Geomarketing 38

    The Navigation and Location Ecosystem 42

    VGI as Big Data 46

    N e w s l e t t e rThe First Day of the European Surveyor and GI 6

    Interview with Danko Markovinovi, CLGE 7

    The GNSS Application Congress in Prague 2012 8

    I n t e r v i e wEye on Earth 14

    C o l u m n sPPPs and International Open Standards 23

    Mobile Transforming the Work Place 48

    C a l e n d a r / A d v e r t i s e r s I n d e x 50

    At the cover:This is a satellite image of Fukushima Daiichi Nuclear Power Plant almost ayear after an earthquake and tsunami caused significant damage at the facility. The image was taken on February 2, 2012. Source: DigitalGlobe

    Prod_GEO312_Prod GEO66 30-03-2012 09:39 Pagina 4

  • 38


    18For its INSPIRE geoportal, anumber of different softwaresolutions are used, in order totranslate disparate geographicdata into the INSPIRE standards.


    Professor Jacqueline McGladeis Executive Director of theEuropean EnvironmentAgency (EEA), located in

    Copenhagen, Denmark. Shehas been

    promoting the Eye on Earthprogram around the world.

    On the first of March 2012, anew EU system for forecastingspace weather went live andwith a new sunspot maximumexpected around 2013, somewould say it was none too


    Geomarketing analyses yieldinsights into the factors that determine a company's

    success, the exploitation of regional potential and

    locations that offer favorableconditions.

    10This Photograph shows a motorcycle equipped with

    a GNSS antenna accomplishing a bicycle-race.

    46APIs from popular geo-socialapplications like Foursquare

    provide big data with geographical context.

    These data also termedVolunteered Geographic

    Information are a valuableinformation base for real-timegeodemographics for user


    42TomToms strategy is centered

    around the insight that navigation use cases will befit for use and may not always be device specific.

    34For the first time Singaporeanauthorities have given permis-sion for a photogrammetric

    UAV mapping/modeling flightover an important area of the


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  • A Report on the Event

    The First Day of the European Surveyor and GICLGE took the initiative to launch the first day of the European Surveyor and GeoInformation. Hereafterwe give a short report. Future will show how this event will develop and where it will lead the profession.

    5March 2012 saw the firstday of the European Sur -veyor and GeoInfor ma tion.Coincidently, it was the occasionto honour the first of a long seriesof famous surveyors. For 2012,the CLGE General Assembly gath-ered in Tallinn in September 2011,had chosen Gerardus Mercator.The 500th anniversary of the birthof Mercator on this very day, gavean excellent opportunity for asplendid celebration. The size ofthe event was only possible withthe help our long-time partnerTrimble and the very professionalsupport given by the Belgian RoyalMilitary Academy.In presence of Philippe Busquin,Minister of State, former EUCommissioner for Research andPresident of the Belgian MappingAgency NGI, distinguished speak-ers have described the live, thework and the legacy of our illustri-ous predecessor.M. Carlo des Dorides, ExecutiveDirector of the European GNSSAgency, gave a remarked keynote

    speech about the future of Galileo,its use for the high precision sectorand the excellent collaboration thatwas established between CLGE andhis