1 BUSINESS PLAN

BUSINESS PLANRetail Business Solution

Company profile

Company name: Fyesh General MerchandiseProprietor: Sittie Fayesha S. Tumog

DTI Permit No.Business Registration Number:

Company website: www. (currently in development)

Vision Fyesh General Merchandise (Fyesh GM) is a company registered with Department of Trade and Industry and with the list of SME based in Cotabato City. The company is growing as demand for generic medicines is increasing in the market today. Our commitment is to bring our products and services to a new height align with a better innovation and competitive strategies. We intend to provide our customers with the best buying experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery. Our hope is to venture further into top companies of Philippine market, bring it noticeable to everyone’s eyes. Fyesh GM is a sub-distributor mainly in Regions XI, XII and CARAGA of pharmaceutical products of JTSR PHARMACY, a Pharmaceutical of Everest Pharma.

Mission Our quest is to be the most trusted, convenient multichannel provider and advisor of health and wellness solution in communities across Mindanao. A destination where health and happiness comes together to help people stay healthy and live well. As a sister company of SHEIKH Logistics & Hauling Services, we believe that consistent, ethical, and quality performance with our customers, agents, employees and community will result in loyal, long term relationships. We believe our products and services should exceed local industry standards and be the best value for our customers. We will create a profit that will enhance the lives of our company’s employees and give back to the community through charity programs and services. We believe that through shared decision making, our company will proactively and successfully meet challenges in the future.

“The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.” Guy Kawasaki

BUSINESS VENTURE / TIE UP

KEY TO SUCCESS

- Maintaining and expanding Fyesh GM’s current clientele base.

- High demand for the services offered.

- To have a friendly relationships with the customers.

- Maintaining a reputable and untarnished reputation in the community.

- Competitive pricing.

- Advertisement.

- Strong Marketing Campaign.

- SEO Marketing to increase the traffic to Fyesh GM’s upcoming online website platform.

- Reputation.

- Sell a broad range of high quality products.

- Provide 100% satisfaction for the customers.

- Be an active member of the community.

- Encourage customer input.

- Superior Customer Service:

3

2015 onwardsRetail Pharmacy, Convenient Store, One Stop Business Solution

2013 Internet Cafe, Loading Station, Various networking

2014Travel Agency and Pharma Products sub-distributor

Provide reliable, high-quality pharmaceutical products.

- Environment: Provide a clean, friendly, and comfortable environment conducive to giving

professional trusting service.

- Convenience: Offering clients a wide selection of pharmaceutical products.

- Location: Provide an easily accessible location for customer convenience.

- A program that will create customer loyalty.

- Superior products will promote customer loyalty.

- Web traffic.

- High-quality services.

- Know Fyesh GM’s market.

- Pick the right advertising software platform for the business.

- Ensure sustainable profits.

- Build a long term relationships with customers.

- Build value, stability and high quality services.

- Competitive pricing in the overall general marketplace.

- Easy access to end-users, as the services will be available 24 hours a day via the Internet.

Our Team

Sittie Fayesha S. TumogProprietor Managing Director

Karen Aisha Tumog-BlaoBusiness Development

Consultant

Mr.Marketing Consultant

Key Personnel

1. Name: Sittie Fayesha S. Tumog Designation: Proprietor Email: yeshz_11@yahoo.com : yeshz_11@sheikhlogistics.com

Contact number:

2. Name: Designation: Function: Email:

Contact number:

3. Name: Karen Aisha T. Blao Designation: Business Development Consultant Function: Email: karen.blao@hotmail.com : karenblao@sheikhlogistics.com Contact number: +639173207798

Objectives- To make this company profitable within very first month.

- Increase market share.

- Increase revenue.

- Increase name recognition.

- Web Development.

- Web Design.

- Web Hosting.

- Mobile App Development.

- Mobile App Design.

- Mobile App Maintenance.

- Strong Advertising & PR Campaign using: Flyers. Brochures. Business Cards. Word-of-mouth. Cold Callings.

- To reach big number of accounts.

5

- To create a service-based company whose primary goals is to exceed customer’s expectations.

- To increase number of clients by 15% per year.

- To serve at least 650 or more people and increase serving.

- To know how Fyesh GM impacts the community where business is run, knowing that Fyesh GM will stand the test of time.

- To provide customers with more options to save money and learn about new pharmaceutical products.

- To achieve a healthy profit margin within the first year.

- Become an established community destination by end of first year.

- To be an active and vocal member of the community, and provide continual re-investment through participation in community activities and financial contributions.

- To be the first and most trusted service possible in the industry.

- Image objectives: Highest Quality of Pharmaceutical Products (please see product catalogue)

- Always deliver products in high quality and on time: Promotional Objectives.

- The objectives must be to drive unique IP address traffic to the website.

Business and Marketing PlanCustomer Segments

From whom are we creating value?Fyesh GM is engaged in a Set of Business Activities that adds value to the products and services sold to customers for their personal and family use. Retailing is not only the sale of products in stores, but also involves sale of services e.g. selling an insurance policy; vacation/travel packages (airline tickets, seafarers and hotel accommodation, etc.), reloading station (all network provider), internet gaming cards, etc.

Who are our most important customers?

• Loyal Customers: They represent no more than 20 percent of our customer base, but make up more than 50 % of our sales.

• Discount Customers: They shop our stores frequently, but make their decisions based on the size of our markdowns.

• Impulse Customers: They do not have buying a particular item at the top of their “To Do” list, but come into the store on a whim. They will purchase what seems good at the time.

• Need-Based Customers: They have a specific intention to buy a particular type of item.

• Wandering Customers: They have no specific need or desire in mind when they come into the store. Rather, they want a sense of experience and/or community.

What bundles of products and services are we offering to each Customer Segments?

Providing an assortment of products and services. Breaking Bulk. Holding Inventory. Providing services.

Which customer needs we satisfying?

• If we are serious about growing our business, we need to focus our effort on the loyal customers, and merchandise our store to leverage the impulse shoppers. The other three types of customers do represent a segment of our business, but they can also cause us to misdirect our resources if we put too much emphasis on them.

7

Value PropositionsWhat value do we deliver to the customers?

Providing an assortment of products and services. Fyesh GM specializes in the assortments we offer. Other company offer assortments of food,

health and beauty products. Consumers are well aware of these different assortments on offer. Even small children are now aware of what to find and where.

Breaking Bulk The supply we get from Manufacturers or Suppliers/Distributors in bulk, to Fyesh GM who in

turn can sell in small quantities to individual consumers.

Holding Inventory Major function of Fyesh GM is to keep stock in user friendly packs or sizes for the consumer

to buy as per his needs. Thus, consumer need not keep large inventory at home because he knows that the retailer will have the stock when he needs it. This is particularly important for foodstuff and perishable goods.

Providing services Retailers offer credit to customers. Retailers put up attractive display of their products for

the benefit of their customers. Sales persons are available to assist customers with product information etc. Multi channel retailers offer flexibility of buying anytime, day or night. Anytime Customers have the option of home delivery.

Website and Label Design

The website will be the key to the business. It must be well designed, user-friendly and fully operational at all times. The website will serve both business owners and consumers, so the design must be done by a hired professional with experience with these sites.

Website Marketing Strategy

- Fyesh GM’s website address can be included a variety of printed marketing materials, including business cards and informational brochures. The website can feature testimonials of how the company exceeded the expectations of clients by providing care and premier services.

- Customer testimonials. Posting customer testimonials regarding positive services will be an excellent

marketing tool. These testimonials can be placed on the Website where they can be viewed by potential customers.

Create a solid “Getting to Know the Owner” page.

- Young entrepreneur Sittie Fayesha Tumog was born in Cotabato City on July 11, 1986. Her peers call her Faye but she is Tak to her family and friends. Came from a brood of seven, youngest child, will always be her papa and mama’s baby. She attended elementary and high school in Albert Einstein School then took her Bachelor course in FEU. Younger sister to Karen, who is probably her life and business coach. She's also a businesswoman by heart, loves to travel, loves watching horror movies. For sure, she hates to cook, dance and sing. A Homebody, just loves hanging out with her girlfriends from high school. Tak is a very friendly and happy person who loves to smile, like this . She does really believe in "karma" and she also believes that "everything happens for a reason". She is still single.

Statistic, tracking, and analytics.

Google is great resource for providing this type of information, since it is a primary search engine. In this day and age, this type of information is absolutely essential to any business no matter how large or small. By implementing this marketing strategy, Fyesh GM can ascertain the following information:

How many hits does the site receive? How many of these are from unique visitors? How are people finding the Website? What search terms are they finding the company under? Who is the average visitor?

- Your website can be printed on any marketing materials, including pamphlets and business cards, to be handed out or distributed to (big & small businesses) and organizations.

- Meeting with business bureaus in the area.

- Partnering with a high traffic website to offer Fyesh GM’s distribution of various products and services the company offers.

Pricing

- Our mission is to provide premium health supplements with affordable price to our customers. Our price would be among the lowest in the market.

- Our pricing strategy is a marketing technique that is part of your overall marketing strategy. Upon examining the pricing strategy your competition is currently using, explain your pricing strategy and why it will be effective with your target customers. Begin by stating your pricing strategy. Explain how you arrived at your pricing strategy (e.g. based on cost, gross margin objectives, market prices, perceived value). Point on how your pricing strategy compares to the competition. Be sure to include when you will review your pricing strategy, i.e. monthly, quarterly, annually. Competitive position. Pricing below competition. Pricing above competition.

9

Price lining. Cash discounts. Seasonal discounts.

Accessibility

- We are planning to use stockiest and drop ship agent and own shop on supplying our products to our customers.

1. To become our stockiest we plan to have one time registration fee with our company. Registration could be done at our website, the registration fee would be used to provide products for our stockiest to sell to customers.

2. From drop ship agents, they will also need to register at our website but with free registration. Drop ship agent would not hold any stocks with them but they will order directly with us when customers order from them. We will handle the process and payment. Using drop ship system, anyone could be our agent with zero payment. They could promote our products through blogs, Facebook, Twitter or any social network.

Convenience/Usability

- We are currently developing our own website that will consist journals about our products and services company information so that our customers will have better knowledge regarding our products. From our website, they also could find our shop’s address and agents contact number.

Customer Relationships

- Establish relationships with other businesses like yours within the targeted market.- Implement a local campaign with Fyesh GM’s targeted market via the use of flyers, local

newspaper advertisements, and word of mouth.- Develop an online presence by developing a website and placing Fyesh GM’s name and

contact information with online directories.

Strategies include traditional print advertisements and ads placed on search engines on the Internet.

You will register Fyesh GM with online portals so that potential customers can easily reach Fyesh GM.

Fyesh GM can also develop its own mobile application.

Fyesh GM will maintain a sizable amount of print and traditional advertising methods within local markets to promote the goods and services that Fyesh GM is selling.

- Google – ads on site – income from website traffic.- Google – paid ad – to get and keep web site traffic up.

- Establish a newsletter to keep traffic coming back to the site.

- Daily Actions: Public Speaking and word-of-mouth method. FACEBOOK Ads. Twitter posts and updates. Direct Mails. Blog Posts:

- You can create your own blog and daily create contents about your work, how you doing it, are your customers satisfied and etc.

Using SEO MARKETING for Fyesh GM’s upcoming online website platform to increase the traffic to the website.

SWOT Analysis

- Strengths: Excellent and stable staff, offering personalized customer service. Strong merchandising and products presentation. Understanding the client’s needs. Exceeding the expectations of clients. Hiring individuals who are passionate about providing these essential services to

the needy. More aggressive marketing methods can attract specific client types offering

potential higher than normal net profit margins. Develop a blog.

Weaknesses:

Access to additional operating capital. Cash flow to be unpredictable. Blog is currently heavily traveled or viewed. Inability to manage several clients’ needs simultaneously.

Opportunities:

Growing market with a significant percentage of your target market still now knowing you exist.

Strategic alliances offering sources for referrals and joint marketing activities to extend your reach.

Strong marketing campaign. SEO Marketing. Website traffic.

Threats:

Easy entry for new business competition.

Market Analysis

11

- Industry Analysis: The distribution sale of products to the end user is a $500 billion dollar a year

industry. This growth rate for this industry has been tremendous over the last five years. Growth is expected to occur at a rate of 7% to 8% on an annual basis. It is imperative that these companies remain at the highest point on the technology curve so that they can retain their competitive edge in their respective industry.

- Competitive Analysis: This is one of the sections of the business plan that you must write completely on

your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with distribution of pharmaceutical products that are of better quality or less expensive than the competition.

FREE PROMOTE PLAN

- New Email Lists Find new people who have interests in your services and show them your services and their advantages. The more you show your services and the more e-mails you send, the more chance it has to come to you and use your services. If you want to increase your clientele, you have to have better marketing methods. And some of the best marketing methods in your case are:

More send e-mails to your old and new customers. Monthly phone call to hold them accountable. Great attitude in every email or call with them. Would be great if you keep it friendly. To send e-mails to your customers during the holidays to find out, that you don’t

write them just for the money.

Social Marketing –

Social Marketing will do a great job in finding new clients. There are many groups in FACEBOOK or Twitter with a huge number of followers that are associated with your business. You can e-mail (Chat) people in FACEBOOK OR Twitter, also. You need to hire people to deal with this marketing, because it is really serious.

Join the groups in FACEBOOK OR Twitter that are in your category (area). Tell them about your services. Tell them that you are best in the country. Tell already satisfied your customers to tell about, your services to others.

1. Technology –Develop an App – this would be a great benefit for your business, check this out.

- Benefits for business: Build relationships. Build loyalty. Reinforce your brand. Increase your visibility. Increase your accessibility. Solve the problem of getting stuck in spam folders. Increase sell-through. Increase exposure across mobile devices. Connect you with on-the-go consumers. Generate repeat business. Enhance your social networking strategies.

- Benefits for customers: Easy access to your inventory. Notifications of special events, launches, and more. One-touch access to your contact information. Directions to your location from wherever you are. Automatic recording of their next appointment. Automatic reminder of their next servicing date. Free One-on-One chat.

- Why is Mobile App better for your business than browsing the Mobile Web? Mobile Apps: function offline.

Mobile Web Sites: Don’t.

Mobile App: Enable to push notifications for direct contact with the customers.Mobile Web Sites: Don’t.

13