gm sfe-social marketing-movies-v6
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1Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM DealersSocial Media Marketing for GM Dealers
2Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
“Ralph Paglia will showcase actual dealership implementations of social media
marketing and reputation management strategies… learn how to measure
performance and track the results required for increases in sales and profits. Learn
how to create and sustain ongoing competitive advantages by building a
foundation that positions GM dealers as the place to do business! Use customer
engagement models that have become more effective than conventional
interruption based advertising alone. Ralph will review online access to step-by-
step tactical blueprints that make it easy to use a combination of low cost dealer
sponsored communities that are automatically updated daily using free GM
supplied assets. See how to engage a GM dealership’s employees within an online
community, then syndicate video, photo, blogs and discussion forums into the most
popular social media, such as Facebook, Twitter, MySpace, YouTube, Digg,
Blogger, Wordpress and others to create a powerful social marketing and
reputation management network that generates real-world sales and profits.”
Social Media Marketing for GM Dealers
3Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersIntroduction and Background:
Ralph PagliaDirector - Digital Marketing
Dealer Services• 20+ year automotive industry leader in Digital
Marketing, Advertising, Lead Management, BDC
and dealership CRM process design and execution
• Executed Digital Marketing and Sales Strategy that generated
144,000+ leads to single-point Chevy dealer in 2 years
• Built dealer ISS team that sold 4,000+ Units to Web Leads in 2006
• Worked w/Ford in 2007-2008 to develop first fully integrated multi-
publisher Tier 3 Digital Marketing Consulting & Advertising program
• First retail automotive Behavioral Targeting Digital Advertising
program while at Courtesy Chevrolet in 2005, 2006 and 2007
• Internet Sales & Marketing Consultant to Ford, Mercedes-
Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and 250+
dealers & groups
• Started generating Internet leads in 1988 using CompuServe ISP
access and vehicle listings on defense contractor BBS’s in SoCal Cell: 505.301.6369 [email protected] www.ADMPC.com
4Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
THE PROBLEM:
Many Dealers see the
“Social Networks” and
“Consumer Reviews”
Landscape as a jungle of
weird names and brands
with little to no value…
Social Media Marketing for GM DealersRalph Paglia – November 6, 2009
Social Media Marketing for GM DealersRalph Paglia – November 6, 2009
1. Increased traffic to the GM dealer’s primary eCommerce websites
2. Increased “Top Of Mind” Brand Awareness of the dealership in
their local area with automotive customers who are in market
3. Improved Search Engine Rankings for the dealer’s primary
eCommerce site for relevant search terms
4. An effective and proactive Reputation Management strategy that
alerts dealers to what is being published and guides satisfied
customers towards posting positive reviews about dealership
5. Employee engagement with Social Media that is
guided, advantageous to the dealership, controlled and monitored
6. Dealer establishes a “Thought Leadership” position in their local
community with a customer segment that is difficult to reach
7. Increased sales of Vehicles, Service and Parts
Value Proposition to GM Dealers:
Social Marketing/Reputation Management Strategy
7Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealersw
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8Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
9Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealerswww.ADMPC.com
Click to Zoom
Social Media Marketing for GM DealersRalph Paglia – November 6, 2009
11Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
Measuring Blogging Sites
12Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
Measuring Social Network Sites
13Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
Measuring Forum & Chat Provider Sites
14Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
Measuring Social Networks & Online Community Sites
Social Media Marketing for GM DealersRalph Paglia – November 6, 2009
Social Media Marketing for GM DealersRalph Paglia – November 6, 2009
Dealership Community.com
MySpace
WordPress
YouTube
Flickr
Photobucket
Blogger
DealerRater
Edmunds
Kudzu
Digg
Del.cio.us
Technorati
Social Marketing Strategy Example: Ancira Auto Group
Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
Employee Participation; “Secret Sauce”
Over 200 Ancira Employees participate in community…
19Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
www.AnciraCommunity.com
20Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
21Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
22Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
23Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
24Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
25Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
26Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM DealersDear April Ancira,
Thank you so much for your response to my recent service from Ancira Kia. I am absolutely blown away that you
not only responded to my dissatisfaction by offering a complimentary return visit, but that you use social media
outlets to further your customer reach. I never expected to achieve anything by tweeting my rant earlier today, I
was just trying to kill some time in the waiting room (lol). But wow, I am totally floored, I have to say.
To tell you the truth I was actually going to email your company tonight to inform you all of my visit. I was mailed a
flyer for the discounted oil change and decided to take you all up on it since it was so much cheaper than my
normal oil change place...had a bit of trouble setting up the initial appointment…after a transfer and several rings I
was eventually routed to…a man who scheduled me for a 4:30 PM appointment…Thursday, October 8th.
Fast forward to today and…the man in the red shirt told me that he didn't have any appointments scheduled for
me. That was quite unfortunate due to my busy week, and add to the fact that I was already well past my previous
oil change expiration (my fault, I know). The red-shirted man understood my frustration and scheduled an oil
change for me tonight anyway, but did give me a heads-up about the 2 hour wait.
Thankfully (or not?), I had Twitter and a phone full of music, so the wait was bearable. And it was actually less
than an-hour-and-a-half wait, so that made it even better.
So to wrap up this novel (sorry!), I just wanted to let you know how I came to the situation…and what transpired
afterward. I did get my discount and the free car wash that was included with the flyer. Also, I consider
myself to be a mostly patient person and am very much one to notice customer service;
whether or not my visit was tended to with prompt diligence, every person I spoke to from
earlier this week to today was very cheerful and willing to help (especially the man in the red
shirt). That being said, I would feel like I'm stealing from you by accepting your
complimentary offer…I will be happy to explain to everyone the fantastic service I received
after today's mishap, and am very happy that I chose to purchase my Kia from you all
[Ancira].
Many thanks and sincerity, J.R. Moreno
27Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
1
Syndication by employees and customers is key!
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Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
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Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
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30Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersAncira Auto Group Social Marketing & Reputation Management
What about Search Engines?
Will Social Network pages, blogs, etc. be
indexed by Google?
Is there any value to references made about
our dealership and the anchor text links that
we put into our profile pages?
NEXT: Ancira Social Media Profiles in Search
Engine Results Pages (SERP)…
31Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #1
32Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #1.5
33Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #1.75
34Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #2
100% Ancira Auto
Group controlled
or Owned sites
35Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #3
100% Ancira Auto
Group controlled
or Owned sites
36Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #4
100% Ancira Auto
Group controlled
or Owned sites
37Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #5
100% Ancira Auto
Group controlled
or Owned sites
38Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #6
100% Ancira Auto
Group controlled
or Owned sites
39Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #7
100% Ancira Auto
Group controlled
or Owned sites
40Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #8
100% Ancira Auto
Group controlled
or Owned sites
41Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #9
100% Ancira Auto
Group controlled
or Owned sites
42Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
SERP #10
100% Ancira Auto
Group controlled
or Owned sites
43Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
44Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
45Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
46Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
47Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
48Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
49Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
50Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
51Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers120 Social Media Site Enrollments
Completed for the Dealer’s Name/Domain
52Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers120 Social Media Site Enrollments
Completed for the Dealer’s Name/Domain
53Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers120 Social Media Site Enrollments
Completed for the Dealer’s Name/Domain
54Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers120 Social Media site enrollments completed
by Humans to get past CAPTCHA filters and
register the Dealer’s Name/Domain with Links
back to the dealer’s “Community” site from
ADP for SEO back-link value… <5 days.
55Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersWhat About Facebook?
56Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
1. Set Up a “Profile” for the Dealer/Owner2. Create a “Group” for your Franchise/Brand3. Create a “Fan Page” for your Community
57Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
Click to Zoom
58Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers1
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Social Media Marketing for GM Dealers
66Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
67Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
68Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
Ads were seen 7,201,334 times in October by
Facebook members who live near the two
dealerships in this case study…
1,730 of those Facebook members clicked on
one the two dealer advertisements…
Since we spent $1,595.25 for the Facebook Ad
Campaigns, each click customer visit to our
community site, or Fan page cost 92 cents.
To show Facebook members our dealership
ads 1,000 times, it cost 22 cents…
69Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
70Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersListening to What Customers are Saying About
your GM Dealerships in the Social media World
1. How do you do it?
2. How much does it cost?
3. What do you do when you
hear something?
71Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
72Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
73Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersWhat about Twitter?
1. Listen for comments2. Attract Followers3. Take action when appropriate4. Provide valuable tweet streams
74Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
75Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
Social Media Provides Mass Monitoring Power to Dealers
76Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
Social Media Provides Mass Monitoring Power to Dealers
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Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
Social Marketing and Reputation Management Strategies should focus on
obtaining and serving up highly desirable relevant content within Community.
1. Consumer members of Dealership Community
• Customer Contests and Incentives (UCN example)
• Advertise syndication brands to attract consumers
2. RSS Feeds from OEM’s and Enthusiast sites
• ADP library of feeds catalogued by brand
3. Video & Photo Feeds from multiple sources
• ADP library of Media feeds by brand
4. Widgets/Gadgets from multiple sources
• DealerRater.com reseller agreement
• Embed selected dealer website content (inventory, specials, etc.)
• Over 100 Widget Apps available from platform provider
5. Dealership Employees
• Fixed Operations
• Civic Activities, Fund Raisers, Local Sponsorships,
6. Suppliers
• Every supplier required to have a profile within community
7. OEM associates - Car Companies are HIGHLY supportive
Social Media Content Drives Traffic
and Customer Engagement
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Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
Dealer Social Marketing Content Strategy
Content drives traffic and customer engagement:
1. You
2. RSS Feeds from OEM’s – Articles, Photos & Video
3. RSS Feeds from Enthusiast sites
4. Videos from multiple sources (Google Video Search)
5. Photos from multiple sources (Google Image Search)
6. Widgets and Gadgets from Multiple Source
7. Dealership Employees
8. Suppliers
9. Consumer user/members of the Dealer Community
List of OEM supplied Social Marketing Content feeds and tools:
www.MySpaceAutomotive.com
79Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
• Certification Seal - Official Certification Seal
to display on your dealership websites
• Certification Seal displayed on DR review page
• Multiple Social Media Links to your review page
• You can monitor reviews via email alerts
• 2 week reconciliation period to work with customers
who presented any issues with their experience.
• Lets Social Network members know you're serious
about customer service
• Blacklisted dealerships are not eligible
• Customer Review syndication tools – Widgets and RSS
feeds to display dealership reviews across social sites
DealerRater.com Certification BenefitsBuild Your Social Media Reputation; Syndication!
Perspective on Social Networks:
DealerRater.com
80Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
• Customer Rating Cards
Rating cards to hand out to
your raving fan customers
• Easy way to increase your rating
• Helpful reminder for your best
customers to post a review
• Good for both sales and service
department consumer reviews
• Use the back side to promote sales & service specials
• Works pre sale AND post sale
• Direct potential customers to your good ratings
• Point URL to your rating page: www.RateAutoAves.com
81Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
• Dealer Directory Certification Icon
Certification icon displays next to listing
• Lets buyers know immediately of your status
• Attracts more clicks
• Free Vehicle Leads
Receive and track vehicle leads
• Optional - receive leads from distant buyers
• Optional - receive leads for competing makes
• Free Classified Ads
Unlimited Listings – New & Used Inventory
• Up to 36 photos per car
• Inventory data via DMS or 3rd party provider
• Ad runs until car is sold
• Facebook inventory integration
82Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
Ralph PagliaADP Digital Marketing [email protected]: 505-301-6369 www.DigitalRalph.com
Presentations available at:
www.AutoDigitalMarketing.com1. Join ADM
2. Go to “ADM Forum”
3. Use Search: “Presentation File Exchange”
Detailed Case Study:
www.Ralphertising.comhttp://www.automotivedigitalmarketing.com/forum/topics/oem-provided-rss-data-feeds
83Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM Dealers
Example of an
ADP Dealer Community
Social Marketing Content Syndication Push
An experiment in ease of use validation using the 6th Digital Dealer Conference in Las Vegas as the source of content…
84Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
Using the ADP community platform supplier, created Flash photo slide show taken at ADM Reception sponsored by ADP… selected “share” to push Flash object and content into Facebook…
85Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM DealersFacebook application opens per Community platform trigger, automatically populates object tile and pulls over description, tags, title… I enter a comment and select “Post” to insert into my Facebook Profile Wall for 2,000 of my best Facebook friends to see and use.
86Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
Total time = 02:48 (not inlcuding photo
upload time)
87Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
Back in Facebook, the Community platform hosted photo slide show
stands tall and proud within my Wall.
88Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
American Honda was so intrigued by the Branded Community concept, they sponsored the creation of the Boston Honda Community located at http://HondaGallery.ning.com an ADP dealer, the VP of Marketing was more interested in finding a way to tap into Social Networks and Web 2.o than hearing about any other new ADP solutions…
89Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
ADP created Boston Honda Community at American Honda’s request to demonstrate the use of popular social network site capabilities to tie into a dealership community platform… Here you see the Facebook “Group” site titled “Boston Hnda Community”… Content from the ADP created Boston Honda Community platform outside of Facebook is fed into the Facebook Group, and linked back into the ADP built community. This content feed updates every 15 minutes with new activity within the community platform. 61 new members joined the Facebook Group extension of Boston Honda Community in the first week.
90Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers
Looks like I have a lot of relatives in the Boston area…
91Ralph Paglia; Social Media Marketing for GM Dealers – November 6, 2009 ADMPC.com
Social Media Marketing for GM DealersSocial Media Marketing for GM Dealers