srinivas gopal-gm marketing vas entertainment from 6 inches
TRANSCRIPT
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Srinivas Gopal-GM Marketing VAS
Entertainment from 6 Inches
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Which screen is the “biggest”?
Mobile Phones -- 4 BILLION (2009 Forecast).
•310 MM+ in India growing @ about 19%
PCs -- 850 million
• 22 MM in India growing @ 11%
TVs -- 1.6 billion (estd)
• *Estd. 110 MM in India growing @ 10%
* TNS Market Research, 2007
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VAS Services Across the Spectrum
TIME
EXPERIENCE
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Idea VAS Services :Many Industry Firsts
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Idea Fresh
• Box Office
• The Galleria
• Music Café
• Games Station
• My Gang
• Fun Services
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!dea brings to you
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SMS
VIDEO
VOICE MMS
TONES
Path Breaking initiative in Made-For-Mobile
Entertainment
AudienceInteractivity
AudienceConnect
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CRM (Demographic, Geographic & Psychographic Information)
SubscriberMaster
Events
Automated Data
Extraction
Payments
Analytical Reporting
Usage VAS
SMS WAP Voice Video USSD Internet Application Web based API
Ad Aggregator 2 Ad Aggregator 3Ad Aggregator 2 Single Ad Interface
Platforms that create advertiser value
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M-Wallet
Collection
Banks
Security
C Care
PostOffice
MFIs
Platform Services Subscriber Services Payment Services
Retail Merchants
Remittances
mPayments
Mobile Commerce Big Picture: Payments, Banking and Money Services form part of the ecosystem
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Idea VAS – Key Drivers
Innovative Pricing Strategy
VAS across segments
Increase data penetration
Localization of Content &
Portals
Make VAS key to acquisition,
retention & increase ARPU
Pay Per Day / Per Month
Youth, Women & Business
Telugu Voice/WAP portal
Internet, WAP, MMS & Email