futurem16 fireside chat: "becoming marketing technologists"
TRANSCRIPT
B e c o m i n g M a r k e t i n g T e c h n o l o g i s t s
ModeratorMike ProulxEVP, Dir. of
Innovation & Technology,
Hill Holliday@mcproulx
Jessica GelmanCEO,
Kraft Analytics Group
@jessicagelman
Scott HudlerSVP & Chief Digital
Officer,Dunkin’ Brands@scotthudler
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“ T h e w o r l d i s n o w p o s t - d i g i t a l . C u s t o m e r s a r e n o w e n t i t l e d .
D i g i t a l i s p a r t o f e v e r y t h i n g . ”
#FUTUREM16
— Shar VanBoskirk, Forrester
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#FUTUREM16
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