facebook: fireside chat: vizor interactive и facebook – история успеха

Download Facebook: Fireside chat: Vizor Interactive и Facebook – история успеха

Post on 04-Jul-2015

150 views

Embed Size (px)

DESCRIPTION

Vizor Interactive и их игра-флагман Клондайк сумели достичь больших успехов с Facebook в краткие сроки. За этим всем стоит стратегия усовершенствования игры, продвижения и монетизации. Основатели Vizor Interactive Сергей Бруй и Антон Ярошук обсудят с представителями Facebook их историю успеха и поделятся советами для разработчиков и издателей игр на Facebook и мобайле.

TRANSCRIPT

  • 1. VizorInterac-ve&Facebook:Storyofsuccess17October2014

2. Julia OgnievaFacebookIgor PashchenkoFacebookSergey BruiVizor InteractiveAnton YarashukVizor Interactive 3. 1.2BPeople use Facebookevery month 4. 375MPeople play Facebook-connectedweb or mobile games each monthevery month 5. 735MClicks to games fromFacebook web or mobileevery day 6. LaunchedonFacebookinJanuary2014 7. Klondike DAU & MAU250,000200,000150,000100,00050,0000180KDaily ActiveUsers700KMonthly ActiveUsers 8. #3gameinSimula-onGenreaIerFarmVille2andFarmVille2ndFarmville1stFarmville 23rdKlondike 9. InTop25GrossinggamesoverallonFacebook 10. Simulation Gamers on FacebookSimulation is the mostpopular game genre onFacebook with the highestMonthly Active Players, it isthe second mostmonetizing genre onFacebook Canvas67%Of monthly active simulationgamers log on to Facebook 6out of 7 days, on average,each week 11. Klondikes interactive Fan Page Engaged community Daily interactive updates withnews, contests and giveaways! Leveraging game art, charactersand humor. 12. App Install Ads Re-engagement adsAd spend30-40%of revenueRe-engagement ads10-20%of marketing budget 13. Desktop Virtual Goods adsGreat tool tore-engage players& payers 14. Thank you