fireside chat: force.com code (apex)

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Fireside Chat: Apex Code Developers William Gallagher: salesforce.com Richard Unger: salesforce.com Greg Fee: salesforce.com Taggart Matthiesen: salesforce.com

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Meet the developers and architects of Force.com code (Apex)! In this moderated session, you'll gain the inside perspective on the development and future of Force.com code and see how it fits into the overall strategy of the Force.com cloud platform.

TRANSCRIPT

Page 1: Fireside Chat: Force.com Code (Apex)

Fireside Chat: Apex Code

DevelopersWilliam Gallagher: salesforce.comRichard Unger: salesforce.comGreg Fee: salesforce.comTaggart Matthiesen: salesforce.com

Page 2: Fireside Chat: Force.com Code (Apex)

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Fireside Chat: Force.com Code (Apex)

Agenda

Introductions

Fireside Chat

Roadmap

Q&A

Page 4: Fireside Chat: Force.com Code (Apex)

Roadmap

Performance

Developer Productivity

Test Framework

Page 5: Fireside Chat: Force.com Code (Apex)

Developer Productivity: Debugging

System Log (CSI) was delivered in Winter ’10

CSI enhancements for Spring ‘11– Variable assignment: track variable assignment while stepping

through the execution log

– Class filtering: manage log fidelity at the class level – turning

off unnecessary logging events

Page 6: Fireside Chat: Force.com Code (Apex)

Developer Productivity: Performance Monitoring

Profiling– Performance scorecard: a generated scorecard based on

Visualforce and Apex performance metrics

– Execution timeline: a generated timeline for Visualforce and

Apex execution, highlighting performance bottlenecks

Page 7: Fireside Chat: Force.com Code (Apex)

Developer Productivity: ApexOne

Simplify: condense contexts into one singular context

Remove: identify the redundant limits and remove

Extend: provide a multiplier for asynchronous requests

Page 8: Fireside Chat: Force.com Code (Apex)

Test Framework: Asynchronous Test Execution

Test console– Select one or many tests

– View results in real time

Persisted results– View execution results

– View code coverage percentages

Page 9: Fireside Chat: Force.com Code (Apex)

Fireside Chat: Apex Code

Page 10: Fireside Chat: Force.com Code (Apex)

D I S C O V E R

Visit the Developer Training and Support Booth in Force.com Zone

Discover

Developer

Learning Paths

Developer training, certification and support resources

S U C C E S SFind us in the Partner Demo Area of

Force.com Zone 2nd Floor Moscone West

that help you achieve

Learn about Developer

Certifications

Page 11: Fireside Chat: Force.com Code (Apex)

Remember. . .

Check Chatter for additional session information

Get your developer Workbooks and Cheat Sheets in

the Force.com Zone

Visit for more information related

to this topicDon’t forget the survey!

Page 12: Fireside Chat: Force.com Code (Apex)

How Could Dreamforce Be Better? Tell Us!

Log in to the Dreamforce app to submit

surveys for the sessions you attendedUse the

Dreamforce Mobile app to submit

surveysEvery session survey you submit is

a chance to win an iPod nano!

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