functions of persuasive presentations reinforcement refutation promoting change call to action
TRANSCRIPT
Functions of Functions of Persuasive Persuasive
PresentationsPresentationsReinforcement
Refutation
Promoting change
Call to action
Resources for Resources for PersuasionPersuasion
Listener’s perspective
Opinion Leaders
Credibility
Components of Components of Source CredibilitySource Credibility
Trustworthiness
Competence
Dynamism
Presenting EvidencePresenting Evidence
Understood
Sources
Novelty
Fear appeals/Threats of harm
Order EffectsOrder Effects
Climax order—Recency effect
Anticlimax order–-primacy effect
Pyramidal order
Presentation to Presentation to ConvinceConvince
Goal: convince audience to support an organizational change
By:1. Impact/extent of the problem
(PROOF)2. Causes of the problem (PROOF)3. Prescribe a specific solution4. Convince them to take action
Presentation to Presentation to ConvinceConvince
5-7 minutes
Maximum of 2 note cards (KEY WORDS)
Minimum of 3 PowerPoint Slides
Completed Outline Worksheet
Problem-Solution-Problem-Solution-ActionAction
Presentation to Convince
ComponentsComponents
Introduction
1. Problem2. Solution3. Action
Conclusion
IntroductionIntroduction
Gain attention
Establish Credibility
Motivation
Preview
Problem StepProblem Step
ExplanationCauses Who is affectedEvidence/proofConsequences
Solution StepSolution Step
Explanation FitBenefitWorkability
ActionAction
Explain actionAppropriate?Ask for support
ConclusionConclusion
ReviewMemorable close