functions of persuasive presentations reinforcement refutation promoting change call to action

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Functions of Functions of Persuasive Persuasive Presentations Presentations Reinforcement Refutation Promoting change Call to action

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Page 1: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Functions of Functions of Persuasive Persuasive

PresentationsPresentationsReinforcement

Refutation

Promoting change

Call to action

Page 2: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Resources for Resources for PersuasionPersuasion

Listener’s perspective

Opinion Leaders

Credibility

Page 3: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Components of Components of Source CredibilitySource Credibility

Trustworthiness

Competence

Dynamism

Page 4: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Presenting EvidencePresenting Evidence

Understood

Sources

Novelty

Fear appeals/Threats of harm

Page 5: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Order EffectsOrder Effects

Climax order—Recency effect

Anticlimax order–-primacy effect

Pyramidal order

Page 6: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Presentation to Presentation to ConvinceConvince

Goal: convince audience to support an organizational change

By:1. Impact/extent of the problem

(PROOF)2. Causes of the problem (PROOF)3. Prescribe a specific solution4. Convince them to take action

Page 7: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Presentation to Presentation to ConvinceConvince

5-7 minutes

Maximum of 2 note cards (KEY WORDS)

Minimum of 3 PowerPoint Slides

Completed Outline Worksheet

Page 8: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Problem-Solution-Problem-Solution-ActionAction

Presentation to Convince

Page 9: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

ComponentsComponents

Introduction

1. Problem2. Solution3. Action

Conclusion

Page 10: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

IntroductionIntroduction

Gain attention

Establish Credibility

Motivation

Preview

Page 11: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Problem StepProblem Step

ExplanationCauses Who is affectedEvidence/proofConsequences

Page 12: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Solution StepSolution Step

Explanation FitBenefitWorkability

Page 13: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

ActionAction

Explain actionAppropriate?Ask for support

Page 14: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

ConclusionConclusion

ReviewMemorable close

Page 15: Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action