functions of persuasive presentations reinforcement refutation promoting change call to action
TRANSCRIPT
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Functions of Functions of Persuasive Persuasive
PresentationsPresentationsReinforcement
Refutation
Promoting change
Call to action
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Resources for Resources for PersuasionPersuasion
Listener’s perspective
Opinion Leaders
Credibility
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Components of Components of Source CredibilitySource Credibility
Trustworthiness
Competence
Dynamism
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Presenting EvidencePresenting Evidence
Understood
Sources
Novelty
Fear appeals/Threats of harm
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Order EffectsOrder Effects
Climax order—Recency effect
Anticlimax order–-primacy effect
Pyramidal order
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Presentation to Presentation to ConvinceConvince
Goal: convince audience to support an organizational change
By:1. Impact/extent of the problem
(PROOF)2. Causes of the problem (PROOF)3. Prescribe a specific solution4. Convince them to take action
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Presentation to Presentation to ConvinceConvince
5-7 minutes
Maximum of 2 note cards (KEY WORDS)
Minimum of 3 PowerPoint Slides
Completed Outline Worksheet
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Problem-Solution-Problem-Solution-ActionAction
Presentation to Convince
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ComponentsComponents
Introduction
1. Problem2. Solution3. Action
Conclusion
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IntroductionIntroduction
Gain attention
Establish Credibility
Motivation
Preview
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Problem StepProblem Step
ExplanationCauses Who is affectedEvidence/proofConsequences
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Solution StepSolution Step
Explanation FitBenefitWorkability
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ActionAction
Explain actionAppropriate?Ask for support
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ConclusionConclusion
ReviewMemorable close
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