Fun Inc.

Charan BoyareddygariPeter Russev

Priyank Chodisetti

Cocktail LoungeApplication Genesis Motivations

88% of college students drink, of those 44% drink regularly

Human Curiosity --- want to see what friends have in their fridge

Harbinger to “Social Events Applications” or a “Potluck Application”

Cocktail Lounge Application Hypothesis & Description Engagement

Mix Drinks Check Friend’s Fridge Search Drinks Favorite Drinks

Viral Invite Friends Top Drinking Buddies

Cocktail Lounge Mistakes – What could have been better Not enough focus on reciprocity - LESS

Viral MORE on engagement Complexity & Usability (High learning

curve to use app) Using .NET (stopped supporting

invites/notifications)

Lessons & IterationsLessons Didn't employ model of achievement Force Invites

Iterations Break the application into simpler entities

Next steps Other AppsAnd more……………..

Other Fairly Successful Apps BuZZ me

FanS

Smooch Me

French KiSS

More …….