facebook for fun and profit
DESCRIPTION
Thoughts on using Facebook for fun and profit. Contributors Dana VanDen Heuvel, David Sauter, Todd LohenryTRANSCRIPT
![Page 1: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/1.jpg)
Facebook for Fun and Profit
Todd Lohenry,e1evation, llc
![Page 2: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/2.jpg)
;-)
![Page 3: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/3.jpg)
*
Who Participates in Social Who Participates in Social Media?Media?
![Page 4: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/4.jpg)
Your Customers Have Done Your Customers Have Done it Allit All
Source: Universal McCann Social Media Tracker Wave 3
![Page 5: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/5.jpg)
Marketing spending trends
![Page 6: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/6.jpg)
Best usage
![Page 7: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/7.jpg)
Social marketing research
![Page 8: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/8.jpg)
Social Media is About ROI!Social Media is About ROI!
The relationship is apparent and significant: socially engaged companies are in fact more financially successful. So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study)
![Page 9: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/9.jpg)
Community ROICommunity ROI
Decreased cost of customer retention Higher purchase amounts by community vs.
non-community (30%) Higher frequency of purchase by community Lower cost of customer service (repeat
customer familiarity) Increased customer satisfaction Decreased cost of acquisition (advocacy
driven) Lower cost of product development (using
feedback loop)
![Page 10: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/10.jpg)
It’s Time to Stop ShoutingIt’s Time to Stop Shouting
Only 18% of TV ad campaigns generate positive ROI
90% of people who can skip ads do
76% of consumers don’t believe that companies tell the truth in advertisements
100% - The increase needed in advertising spend to add 1-2% in sales
96% of Millennials have joined an online social network
![Page 11: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/11.jpg)
How people use decentralized, people-based networks to get the things they need from each other.
WHAT IS SOCIAL MEDIA?
BOTTOM LINE:
Social media isn’t just a list of destinations.
It’s a new standard of expectations.
![Page 12: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/12.jpg)
Why Facebook?
• The answer is rarely either/or. Usually both/and!• Need to create an addressable community but
light on technology, software and money?– Facebook has your toolkit!– Facebook already has mindshare…– Easily modifiable
• Flexibility• Perhaps most important: ‘Meet them in their
medium’
![Page 13: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/13.jpg)
It’s not just for kids anymore…
• 13-17 7.9 million users• 18-24 19.6 million users• 25-29 11.2 million users• 30-39 17 million users• 40-49 11.3 million users• 50+ 8.9 million users
![Page 14: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/14.jpg)
The Facebook Nation• 250 Million Active Worldwide Users• Asia Region growing at a 12 month rate of change
of 74%• Africa growing at a 12 month rate of change of
87%• As of June 30 2009 Facebook had 90.8 million
users in the US alone. This is up from 32 million just one year earlier.
• More then half of Facebook users are college educated and earn over $60k
![Page 15: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/15.jpg)
Home bases and Outposts• Build a ‘home base’ –
something you have complete control over…
• Outposts are social media ‘spaces’ where you have a presence
• Drives traffic, builds brand, reinforces home base
• Take the message TO the media…
![Page 16: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/16.jpg)
Driving traffic
![Page 17: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/17.jpg)
Facebook as an outpost
• Personal pages can import personal content automagically…
![Page 18: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/18.jpg)
Creating a fan base
![Page 19: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/19.jpg)
Building your own brand
![Page 20: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/20.jpg)
Leveraging the contentof your home base…
• Automagically import your blog or other rss feed into your Facebook account!
![Page 21: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/21.jpg)
Why Facebook?
• Like I said before...– The answer is rarely either/or. Usually both/and!– Need to create an addressable community but light on
technology, software and money?• Facebook has your toolkit!• Facebook already has mindshare…• Easily modifiable
– Flexibility– Perhaps the most important thing to remember:
‘Meet them in their medium’
![Page 22: Facebook For Fun And Profit](https://reader033.vdocuments.site/reader033/viewer/2022061112/5456d7c4af79594f558b4e30/html5/thumbnails/22.jpg)
http://e1evation.com
920-486-4798