qr codes for fun & profit
DESCRIPTION
QR Codes are popping up all over the place from billboards to TV and in various forms. QR codes have been mainstream in Europe and Asia and now start to gain popularity in the U.S. This presentation decodes what QR codes are, the QR code market to date, how QR codes are used and Best Practices to using QR codes in your marketing strategy.TRANSCRIPT
Using QR Codes for Fun & Profit
Presented by:Stephen Jackson, General Manager RDZ Media
Group, LLC
QR Codes are:Two-dimensional images encoded with information.
Smartphone cameras scan the code and a scanning app decodes the information.
Types of QR Codes
2D/QR Code
Microsoft Tag
Jagtag
ShotCodes
QR Codes deliver digital experiences from print materials.
What Can Be Done With QR Codes:
Send a text messageto a smartphone
Share Your Contact Information
Update Twitter Status for a Promotion or Contest
Drive Traffic to Your Facebook Page
Provide a Direct Link to Your Merchandise or Ecommerce website
Show a Youtube Video
Display a Google Map
Download an App
Opt in to Receive Text Messages
Some Places Where QR Codes are Used
Tombstone – In place of the usual short statement.
Business Card
What’s the Market Like for QR Codes?
Source: CTIA Wireless Association
250+ million Americans carry mobile phones—over 80% of the nation's population.
Nielsen predicts 50% of US mobile phones will be Smartphones by the end of 2011
70% of Smartphone Owners Use Their Phone while Shopping
MODERN MARKETING SURVEY, 2011
Have you seen a QR Code?
QR scanning traffic in Q1 2011 increased 4,549% over Q1 2010 -Mobio
Websites that Creates QR Codes
• qrcode.kaywa.com (URL, text, phone #, or SMS; also size options)
• qrstuff.com (numerous data types; also color options)
• goqr.me (URL, text, phone #, or vCard; also variable size options)
• keremerkan.net (URL only; also color and transparency options)
• gaigalas.net (URL only; uses Google API)• Mobile Barcoder (Firefox Plugin)• QR Code Tag Extension (Firefox Plugin)
• A few sites where you can download a QR Code reader. Its best to use your mobile phone to go to these websites.
1.i-nigma.mobi
2.kaywa.com
3.neoreader.com
How to get Microsoft’s Tag
• Visit tag.microsoft.com• Get your free tag reader in your
smartphone’s app @ www.gettag.mobi
• For detailed guidelines, visit tag.microsoft.com/resources/implementationguide.aspx
Benefits of Using QR Codes
Enhance Your Marketing Activities
Increase Promotional Activity
Bring static print to Life
Provide Interactive Experiences
Drive Traffic to Social Media Sites
Increase Consumer Knowledge
Sell More Through Mobile Purchases
Best Practices for Using QR Codes
Test, Test, Test, the Code
Explain How to Use a QR Code
QR Codes are new for many consumers
URLs Should Lead to Mobile Websites
Bad user experience on a Mobile phone
Mobile websites are designed for scrolling on mobile phones
A good customer experience equals return visits, which is good for business.
Promote QR Codes Where There’s Cell Phone Coverage
This Jet Blue ad in the New York City Subways is an EPIC FAIL, as most of the subway system is without cell phone coverage.
Provide Enough Time to Scan the Code
Link the consumer to the“Call to Action”
Combine QR Codes with Other Mobile Products
Add Value. Add an Experience
Make the code prominent, where consumers are sure to see it
Offer Really BIG Value
Recap
• QR Codes are useless unless they can be seen and scanned.
• Integrate QR codes with your existing media campaigns.
• Offer a value beyond linking to your website unless you’re providing additional information.
• Link URLs to a mobile website to create a better user experience.
• Test, Test and retest your QR Code for best results
• Remember QR stands for QUICK and RESPONSE
Enter to Win a SIX Month Mobile Marketing Campaign
RDZ Media Group will award one person each month with a Six month Mobile Marketing Campaign that consist of:
• 1,000 SMS Text Messages per month.
• 5 Keywords for signups, coupons etc.
• 1,000 Emails per month.• 1,000 IM per month.• Signup pages for the web &
Facebook.Plus use of all of the premium features of our Mobile Communication Platform
Visit http://mobile.rdzmedia.com to review our platform.
Enter by scanning the QR Code above or text “SMSWIN” to 96362.Go to: http://mobile.rdzmedia.com/contest for full contest information
Email: [email protected]
Phone: 646.530.8632 ext 2
http://facebook.com/RDZMedia
http://www.linkedin.com/in/rdzmedia
http://twitter.com/roaddoggz
http://www.youtube.com/user/RDDZprod
RDZ Media Group’s Mobile Communication Platformhttp://mobile.rdzmedia.com
Thank you for reading. To learn more about our mobile products visit the link on the left or connect with me at any of the links below.