Sales Manual

Vipul Brahmbhatt 10Pavit Gandhi 25

Dolly Marvania 44Jyoti Shau 73

Vivek Singh 101Amrita Narang (MMS) 34

Frankfinn-Institute of Air Hostess Training

•Frankfinn Aviation Services Pvt was Incorporated in January, 1993.

•5 Division of Frankfinn Aviation Services Pvt

•The only company operating all over India in this field with networks spread across 95 cities.

•International operation/presence.

•Frankfinn Group- Frankfinn Entertainment Company Pvt Ltd.

•BTEC (HNC) in Aviation, Hospitality & Travel Management-awarded by Edexcel, UK.

•The Limca Book of Records has the institute’s highest placements track record.**

• Vision: Our vision is to become one of the top five companies in

the Aviation and Entertainment Industries.

• Mission: To achieve this vision, the company is contemplating major

expansions and diversifications. We plan to start a regional airline by the name of ‘Air Frankfinn’.**

Associations and Tie Ups

•The most widely accepted Computerized Reservation System across the world.

•Exposure to a course in Automatic ticketing that includes issuance of Paper and Electronic tickets.

• ‘Preferred Recruitment Partner’ with ITQPL and IGAT for the cabin crew requirements in India.

• ITQPL- Frankfinn co-branded certificate.

• Awarded the BTEC HNC.

•English classes free of Cost using a highly effective English language association with BBC Active.

•BBC Active certificate awarded.

• Training on Fidelio-most widely accepted hotel reservation package in the world. • Essential for Front office operations in 5- star hotels across.**

Centers Across India

COURSES

Frankfinn Diploma in Aviation, Hospitality and Travel Management Duration: 1 year [Part time - 2 hours a day, 5 days a week]

DURATION1 Year

ELIGIBILITY Age: 17 to 24 years.12th pass and above, having a pleasing personality and good communication skills.The selection will be on the basis of personal interviews. **

Module

• Unit-1 [Self Development] • Unit-2 [Personal Grooming and Fitness] • Unit-3 [Effective Communication Skills] • Unit-4 [Introduction to Aviation]

• Unit-5 [The Air Travel Industry]**

Modules

• Unit-6 [Air Travel-Reservation and Ticketing] • Unit-7 [Hotel Management- Hospitality and Reservation]

• Unit-8 [Hotel Management - F&B Operation] • Unit-9 [Customer Relationship Management] • Unit-10 [Research Project]**

• Regsistration Fee: Rs. 5,000/-**(Includes Prospectus and Application Form)Course Fee: Rs. 1,42,000/-**

# Easy installment plan also available at a nominal cost.

** Any fee (Part / Full) once deposited shall not be refunded under any circumstances.

** Service tax and other levies are extra as applicable from time to time (Present rate is 10.3%)**

• DURATION9 Months

• FEE STRUCTURE:Regsistration Fee: Rs. 6,900/-**(Includes Prospectus and Application Form)Course Fee: Rs. 93,000/-**

• DURATION6 Months

• FEE STRUCTURERegistration Fee: Rs. 4,900/-**(Includes Brochure and Application Form)Course Fee: Rs. 70,000/-**

• DURATION4 Months

• FEE STRUCTURE Registration Fee: Rs. 5,000/-**(Includes Brochure and Application Form)Course Fee: Rs. 60,000/-**

Module

• Personal Grooming • Effective Communication Skills • Inter-Personal Skills • Team Building Skills • Aviation**

• First-Aid (By St.John's Ambulance) • Hospitality • Fidelio or Opera:

Fidelio or Opera is the most widely accepted hotel reservation package in the world. And Frankfinn is one of the few institutions that provide training on Fidelio.

• Customer Care • Interview Preparation**

Sales principles.

• Customer acquisition. • Delivery.

• Placements.**

Customer acquisition.

• Know your customer • Customer profile –

– School/ residential locality wise categorization– Grad /undergrad ratio– Local to outstation ratio . If outstation from

where.– Reason for joining frankfinn (internal survey)**

• Competition perspective • Name of players

– No. of centre’s – Size of centre – area – no. of students – ambience – faculty & counselor quality ( including identification of

good people) – unique selling proposition.

• BTL conducted & response from the same.**

Competition check.

• Dummy enquiry.• Talking to students of competitors.• Interviewing staff of competitors and extracting

information.**

Major players in the market.Degree / Course College / Institute Eligibility

Airhostess/ Flight Steward Training Course

Air Hostess Academy (AHA) 10+2

Airhostess/ Flight Steward Training Course

Aptima Air Hostess Academy. 10+2

Airhostess/ Flight Steward Training Course

Frankfinn Management Consultants (FMC).

10+2

Airhostess/ Flight Steward Training Course

Kingfisher Training Academy. 10+2

Airhostess/ Flight Steward Training Course

Flyers Inc. 10+2

Airhostess/ Flight Steward Training Course

Pacific Airways. 10+2

Airhostess/ Flight Steward Training Course

Free bird Aviation & Management services.

10+2

Airhostess/ Flight Steward Training Course

The british air-hostess academy. 10+2

Customer acquisition - Key Challenges.

• Team in place • Team motivation• Quality data collection • Arresting leakage at every step of customer

acquisition process.• Knowledge about industry**

• Smooth execution of BTL activities.• Internet enquiries. • Micro level monitoring. • Activity wise output analysis & corrective

measure.• Maximizing STP coverage & having first

mover advantage.**

Placements.

• Key parameters to track in placements –– Student data bank. – Industry connect. – Grooming. (company specific)**

Pre requisites of success

No. of schools & colleges in your territory.

No. of students studying in them.

Principals/ key influencers of these schools /colleges.

5 schools & colleges that gave you maximum admission last year.

No. of students who wrote 12th board exam from your state **

SEGMENTATION

Market size & potential

04/11/2023

TARGETTEDBY

IT Training Institutes

Multimedia & Animation Training Institutes

Hardware / Networking Institutes

Other career institutes

FRANKFINN WHAT IS OUR SHARE?

TARGETING

1 college – Arts – FY/SY/TY – 3 sections of 60 students each– Commerce - FY/SY/TY – 3 sections of 60 students each– Science - FY/SY/TY – 3 sections of 60 students each

Total no. of students in college – 3x60x3x3 – 1620

Total no. of colleges in the city – 30

Total potential of students in the city – 1620x30 = 48600**

POSITIONING

• It is a leading company in training and development - THE ONLY COMPANY OPERATING ALL OVER INDIA in this field, with the largest network of centers.**

Tele calling Imperatives

• Quality of telecallers – paramount importance …– do mock ..– Check for pleasantness in voice ..

• Pick people with multilingual skills taking into account predominant language spoken in area wherein calls are made

• Tele callers Ideally should be females • Focus on contacts made during a day and not

number of calls made.**

• Tele calling should focus on value add based call rather than a push call…

• Rotate Tele calling team every 7 days ( fatigue factor creeps in.

• Categorize calls made into red ,amber ,green • Random checks should be done by centre

head to check quality of calls. • Not more than 3 calls per person. **

• In case person gives date of reverting back ..made a note & update ..

• Fix an appointment within next 2 days …• Take more contact details at the time of first

calling ; so that you can contact with ease next time around ..

• In case of queries ..invite person over for detailed clarification**

Work culture

1. Encouraging

2. Pro-active

3. Employee welfare

4. 1st customer

Frankfinn 1st impression & Faq’s

Course available ?

What is the fees ?

Course duration ?

Job openings ?

Installment & loan facilities ?

Details ?