5EVENT MARKETING METRICS THAT MATTER

Qualified Lead Ratio Be targeted. How effective are your events at drawing the right people to your space?

Two ways to measure:

# of Qualified Leads

# of Visitors to Your Space

# of Qualified Leads Collected

# of Total Leads Collected

1

High Performance Strategies Refocus and simplify your event design to better appeal to your qualified target market. Assess the audience of the events you’re attending and seek out more targeted options.

1

Visitor to Lead Rate Make converting easy and attractive. Are you collecting leads the right way, so more people are inclined to convert?

# of Leads Collected

# of Visitors to Your Space

2

High Performance Strategies Rethink your lead collection strategy. Look for technologies that streamline and simplify lead capture to support a user-focused experience, and make lead collection simple and easy. Explore building lead capture into your event experience to improve your lead generation rates.

2

Warm Lead & Hot Lead Ratios Move people through your funnel. Are your events engaging people with the right experiences/content to convince them to love you?

# of Warm Leads

# of Leads Collected

# of Hot Leads

# of Leads Collected

3

High Performance Strategies Build with purpose. Focus your event strategy on designing content specific to every stage of the funnel. Low warm lead rate: Emphasize entertaining content that gets people excited about your brand. Low hot lead rate: Emphasize educational, persuasive content that bring attendees closer to purchase.

3

Hot & Qualified Conversion Rate Action hot leads. Does your event strategy action hot leads with the right next steps to turn hot leads to customers?

# of Sales

# of Hot & Qualified Leads

4

High Performance Strategies Define a sell path. Assess your internal resources and define the ideal combination and flow of marketing and sales activities to convert hot leads into customers. Emphasize solutions that achieve an ideal follow up time, user-friendly simple next steps, and positive product reinforcement. Our next metric offers more insights into achieving this goal.

4

Average Time-To-Purchase Make sales happen faster. Are your next steps streamlined to make sales faster, easier and more efficient?

Sum (Days to Close per Sale)

Total Sales

5

High Performance Strategies Minimize, customize and automate: Prioritize streamlining your sell path using the following technologies to make your sell path faster, more personalized, and less effort. - Marketing automation - Data-driven lead nurturing - CRM or platform integrations

5

Power a high conversion event marketing strategy with EventMatrix.

HIGH CONVERSION EVENTS ARE IN YOUR REACH

Learn more at www.eventmatrix.com