fashion trend forecast_spring_summer_2014
DESCRIPTION
Fashion trend forecast_spring_summer_2014TRANSCRIPT
Fashion Trend Forecast Spring/Summer 2014.www.sippo.ch
l Fashion Trend Forecast S/S 2014.2
Sources/Publisher....................................................... 3.
Simplicité avancée..................................................... 4Colours..................................................................................... 5
Styling.Trends......................................................................6-12
Knitwear.Trends.................................................................13-18
Accessories.Trends...........................................................19-22
Vues fusion................................................................... 23Colours................................................................................... 24
Styling.Trends....................................................................25-32
Knitwear.Trends.................................................................33-37
Accessories.Trends...........................................................38-41
Table of contents.Liaison virtuelle.......................................................... 42Colours................................................................................... 43
Styling.Trends....................................................................44-50
Knitwear.Trends.................................................................51-56
Accessories.Trends...........................................................57-60
Voix poétique.............................................................. 61Colours................................................................................... 62
Styling.Trends....................................................................63-69
Knitwear.Trends.................................................................70-75
Accessories.Trends...........................................................76-79
The.Swiss.Import.Promotion.Programme.........................80-81
3Fashion Trend Forecast S/S 2014. l
Collezioni Trends 101
Collezioni Trends 102
Collezioni Accessori 70
Collezioni Accessori 71
Close-Up 12, Knit & TricotWomen, Spring Summer 2013
Close-Up13, Knit & TricotWomen, spring Summer 2013
Textile View Magazine, Issue 98
Textile View Magazine, Issue 99
Textile View Magazine, Issue 100
Textile View Magazine, Issue 101
Textile View2 Magazine, Issue 13
Textile View2 Magazine, Issue 14
Textile-Revue Nr. 42, 14.12.2012
Textile-Revue Nr.10/11, 08.02.2013
Sources.Publisher.Osec
Eve.Baechtold,.Project.Manager
Brigitte.Heuser,.Concept
Beate.Rüttiger,.Graphic.Design.
Osec,.SIPPO.
Swiss.Import.Promotion.Programme
Stampfenbachstrasse.85
CH-8006.Zurich
Phone.+41.44.365.51.51
Fax.+41.44.365.52.02
Copyright.©.Osec
April.2013..All.rights.reserved.
MOLECULEWoman Practice Sumer 2014
fashion trends MOLECULECode X Winter 2013/14
MOLECULE Catwork, Looks & Accessoires, Summer 2014
DMI, Trend Book, Woman.Man Spring.Sumer 2014
textile report 13-1, spring 2014
textile report 13-2, summer 2014
l Fashion Trend Forecast S/S 2014.4
Simplicité avancée.
Fashion Trend Forecast S/S 2014. l 5
11-0601 TCX 19-4006 TCX 14-1107 TCX 13-4308 TCX 12-0913 TCX 12-5407 TCX
12-0312 TCX 12-4805 TCX 15-1905 TCX 19-3803 TCX 19-3938 TCX 14-5002 TCX
Colours.
l Fashion Trend Forecast S/S 2014.6
Styling Trends Women‘s wear.Simplicité avancée.
Purist, simple, neutral
Body-conscious, with rigorous new shapes and no frills,
uncompromisingly feminine. The looks are sharp, perfectly
shaped, formal, focussed and super sexy. They show a
refined materials’ mix and subtle layerings. Reduced shapes
are decisive, as well as minimal-colour outlines. The look
plays with strictness and marked masculine proportions,
such as a strongly accented shoulder line defined by
shoulder pads, and a feminine lightness featuring flounces,
lingerie-optics and long, ultra-feminine slits. This feminine
overstatement leads to a consistently modern, couture-like
total look.
Styles
Tops with drapings, gatherings and pleats acquire new volumes.
Important elements: lingerie-optics, flowing silk and wrap-around
skirts, dresses with pleated and draped parts, as well as
A-shapes, soft blazers and silk pants.
Colours
Minimalistic colours such as black and white, sand or natural
tones such as chalk, glass, linen, putty and taupe, complemented
by pale sky-blue, jade, apricot and skin.
Fabrics
Fabrics are delicate, shimmering, natural and paper-like.
The focus is on soft cotton, luxurious silk, linen and
cashmere qualities, as well as jerseys, suede, light wool
types. Paper-finishes, micro-reliefs and organdies complete
the picture.
Designs
Natural structures, flammés, glossy and paper-finishes.
Micro-structures and linear, organic prints.
7Fashion Trend Forecast S/S 2014. l
Luxurious, sophisticated, technical
Street modernity has a rebel soul, updating formal wear
according to contemporary times. Functional detailing meets
an urban active mood. Extremely fine qualities and nobly-
crafted designs are reinterpreted as sophisticated single-
colours, materials’ mixes and clear shapes with new pattern
lines and tailoring details. Monochrome soft colours and
neutral nuances transmit lightness and smart modernity.
Styles
The.style.plays.with.suit-optics,.also.as.a.layer-look..Combinations.
consist.of.super-light.double.breasted.suits,.translucent.soft.vests,.
blousons.and.parkas.with.pocket,.cord.and.zip-details.with.narrow.
or.draped.trousers,.clean.Bermudas,.soft.shirts,.super-fine.T-shirts.
and.fine-knits,.as.well.as.transparent.net.optics..
Colours
Monochrome.soft.colours,.neutral.nuances,.black,.white.and.
grey.in.a.light.and.dark.mix,.with.the.addition.of.beige.and.placed.
colour.accents.
Fabrics
The.look.mixes.transparency,.paper-finishes,.shimmer,.false.
single-colours.and.single-coloured.structures.with.nylon,.fine.
wool,.linen.and.noble.denim..Cotton.fabrics.are.compact,..
smooth.and.structured..Wool,.urban.high-tech.fabrics,.double-
woven.fabrics,.stretch,.satins,.bondings.with.materials’.contrast,.
light.padding.combined.with.smooth.leather,.poplin.and.compact.
jersey.
Designs
Net-optics,.laser-cut,.graphic.inserts,.window.checks,.placed.
grid,.raster.and.stripe.effects,.micro-designs.and.prints.such..
as.damier.and.graphic.patterns.
Styling Trends Men‘s wear.Simplicité avancée.
l Fashion Trend Forecast S/S 2014.8 Simplicité avancée.
Fashion Trend Forecast S/S 2014. l 9Simplicité avancée.
l Fashion Trend Forecast S/S 2014.10 Simplicité avancée.
Fashion Trend Forecast S/S 2014. l 11Simplicité avancée.
l Fashion Trend Forecast S/S 2014.12 Simplicité avancée.
13Fashion Trend Forecast S/S 2014. l
Knitwear Trends.Simplicité avancée.
Yarns
This.theme.features.high-quality,.refined.mixtures.in.fine.yarn.
count,.light.flammé.effects.and.mélange.colours..The.mesh.is.
fine.and.light,.with.shaded.stripes.and.elastic.plissés..Crepe-like.
and.stretchy,.fine.yarns.with.a.silky.sheen.and.perfectly.rounded.
cables.interpret.a.couture-like.mesh..To.the.touch,.yarns.are.dry.
and.fresh,.and.surfaces.are.smooth.or.only.sparingly.structured.
Yarns.are.fine,.in.cotton,.linen,.thin.cotton.crepes,.flammés,.
nubs,.two-toned.twists,.chine,.eco.and.recycling.types,.extra-thin.
merinos,.cotton-silk.ribbons,.cashmere.and.silk.mixtures.
Women’s wear
Light.and.neutral.nuances,.monochrome.colour.scheme.and.purist.
looks.play.the.leading.role..Understatement.in.perfection.
Shapes
Fine.knits.in.transparent.optics.with.irisés,.ajourés.and.plissés,.
as.well.as.round-neck.and.wrap-around.shapes,.cardigans.with.
materials’.patches..A-shapes,.short.pencil.skirts,.fine.knits.with.a.
figure-hugging.silhouette,.fine.basics.with.round-necks,.stand-up.
collars.or.polo.collars.
Patterns
Irisés,.ajourés,.plissés,.regular.relief.patterns,.shaded.stripes,.
super.fine.knits,.jacquards.
Men’s wear
Smartness.and.lightness.interpret.formal.wear.in.a.modern.
and.relaxed.way..Lightness.of.colour.gives.a.new.attractiveness.
to.neutrality..Clear.lines.with.a.relaxed.and.contemporary.air..
Material.neutrality.combines.with.light.pastels..Tonal.shading.
provides.a.restful.naturalness.
Shapes
Fine.knits.with.round.necks.and.matching.cardigans,.super.fine.
knit-shirts,.knitted.sports.jackets,.knitted.coats,.slouchy.short-
sleeve.hoodies,.modern.quernsey.knits..
Patterns
Tony.micro-designs,.shaded.stripes,.transparency,.shimmer,.
single-coloured.structures,.lustrous.ribbed.knits.
l Fashion Trend Forecast S/S 2014.14 Simplicité avancée.
Fashion Trend Forecast S/S 2014. l 15Simplicité avancée.
l Fashion Trend Forecast S/S 2014.16 Simplicité avancée.
Fashion Trend Forecast S/S 2014. l 17Simplicité avancée.
l Fashion Trend Forecast S/S 2014.18 Simplicité avancée.
19Fashion Trend Forecast S/S 2014. l
Accessories Trends.Simplicité avancée.
The type of simplicity and modernity requires personality.
This look will only succeed as a modern interpretation also
with regard to accessories and shoes.
Bags
•. clean.sharp.shapes.and.volumes.for.bags,..
with.controlled.bursts.of.femininity
•. chic.and.linear
•. blunt.geometric.bags
•. bags.with.huge.oval.buckles
•. PVC,.plexiglas,.white,.metal.detailing.
•. Clutch.bags.in.soft.designs
Shoes
•. pointed.low.cut.shoes
•. illusionistic.PVC.sandals.with.modernist.heels
•. new.are.moccasins,.with.planes.slipped..
and.overturned.in.architectural.fashion
•. pretty.Mary-Jane’s.with.pencil.sharp.toes
•. ankle.boots.with.rounded.heels
•. footwear.in.sharp.and.clean.cut.lines
Headwear
•. clean.sharp.shapes.and.volumes,..
with.controlled.influence.of.femininity..
in.the.form.of.head.pieces
•. holographic.transparent.hats
Jewellery
•. priest.collars.make.a.come-back.together..
with.metal.elements
•. priest.collars.out.of.plastic
l Fashion Trend Forecast S/S 2014.20 Simplicité avancée.
Fashion Trend Forecast S/S 2014. l 21Simplicité avancée.
l Fashion Trend Forecast S/S 2014.22 Simplicité avancée.
Fashion Trend Forecast S/S 2014. l 23
Vues fusion.
l Fashion Trend Forecast S/S 2014.24
18-4535 TCX 19-4535 TCX 18-2336 TCX 19-3938 TCX 11-4800 TCX 19-0303 TCX
14-5002 TCX 12-0727 TCX 16-1363 TCX 17-0133 TCX 18-0928 TCX 18-1660 TCX
Colours.
25Fashion Trend Forecast S/S 2014. l
Styling Trends Women‘s wear.Vues fusion.
Mixed, exotic, vital
This theme strives to be modern and laid-back, in an eye-to-
eye encounter between East and West. In keeping with this
spirit, the looks are consequently modern and relaxed. The
graphic handling of colours, patterns, handicraft and rawness
is surprising and new. The pattern-cutting techniques melt
together the Western tradition and the Far-Eastern draping
skills, bringing about a new hybrid couture. The look lives on
colour-blocking, different designs and textures.
Styles
Strapless.dresses,.tops,.tunics.and.trapezoidal.shapes.with.
edgings,.fringes,.stripes,.asymmetric.features,.pencil.and.full.
circle.skirts,.short.vests,.boleros,.skinny.and.sarouel.pants,.plain.
and.severe.kimono.shapes.and.origami.folds..
Colours
Intense.colour.shades.in.turquoise,.mosaic.blue,.orange,.lemon,.
pink..Stark.contrasts.with.white,.leather,.cocoa.and.summer.darks.
Fabrics
Summer.tweeds,.raffia.effects,.jerseys,.knits,.stretch,.satin,.
denim,.canvas,.raw.linen,.functional.high-tech.fabrics.and.
embroideries,.but.also.ultra-light.and.transparent.materials.
Designs
Striking,.bold.stripes,.checks,.geometric.patterns,.zigzags,.
colourful.embroideries,.edgings,.African.designs.and.prints,.polka.
dots,.pop-art.inspirations,.artistic.flower.designs,.ethnic.graphics.
and.edgings,.graphic.small-print.patterns.and.fluorescent.effects.
l Fashion Trend Forecast S/S 2014.26
Mystic, shimmering, Far Eastern
Inspired by the beauty of Asian cultures and mystic darkness,
the theme plays with light and shadow, and combinations of
luxurious and casual images. Silky, Asian elegance defines
suiting in dark shades. Wrap-around and layered elements
give this look a new degree of freedom. Traditional indigo
technology meets the Tokyo street spirit. Soft layerings and
volume determine this fashion style.
Styles
Styles.include.coat,.jacket,.shirt.and.vest.shapes,.stand-up.collar.
shirts,.loose.shirts,.tunics.and.wrap-around.shapes,.cool.sarouel.
pants.and.Bermudas,.as.well.as.narrow,.dark.suits,.close-cut.
black.suits,.shorter.than.normal.pants,.double-breasted.suits,.
wrap-around.pants,.asymmetric.fastenings,.indigo.layers.
Colours
The.colour.mood.is.rather.dark.and.monochrome,.in.rich.dark.
blue,.purple,.lacquer.red,.brown.and.metal,.to.be.combined.with.
lush.shadow.nuances.and.white,.as.a.clear.contrast.
Fabrics
Light,.translucent.fabrics..Lustre.and.patterns.are.presented.
in.dark.shadow.colours.and.tony.light.and.dark.combinations..
Fabrics.are.smooth,.shiny,.porous.and.appear.to.be.liquid..
Materials:.cotton,.silk,.silky.optics,.wool,.mohair,.satin.and.
synthetics.such.as.changeant.and.jacquard,.with.added.glossy.
coatings..
Designs
Kimono.blueprints,.zigzag.patterns,.tie-dyes,.graphic.micro-
designs,.jacquards.are.presented.as.calligraphic.prints,.
handicraft.patterns.and.pyjama.stripes,.as.well.as.tie.designs.
Styling Trends Men‘s wear.Vues fusion.
Fashion Trend Forecast S/S 2014. l 27Vues fusion.
l Fashion Trend Forecast S/S 2014.28 Vues fusion.
Fashion Trend Forecast S/S 2014. l 29Vues fusion.
l Fashion Trend Forecast S/S 2014.30 Vues fusion.
Fashion Trend Forecast S/S 2014. l 31Vues fusion.
l Fashion Trend Forecast S/S 2014.32
Knitwear TrendsVues fusion.
Yarns
Flowing.yarns.with.iridescent.effects..The.surfaces.reflect.light.or.
play.with.metallic.light.spots.and.matte-glossy.contrasts..Super-
fine.or.coarse.yarns.play.with.transparency.in.combinations.
with.dropped.stitches.and.lace.patterns,.creating.an.opaque.
atmosphere..Super-fine.transparency,.lustrous.chainette.yarns,.
cord.yarns,.bright.single-coloured.yarns,.narrow.ribbons,.glossy.
and.stretch.effects,.metallics,.moulinés,.multi-coloured.space.
dyes,.knots,.multi-fil.
Women’s wear
Inspirations.from.folklore,.foreign.cultures.and.reminiscences.of.
Southern.countries.permeate.this.style.
Shapes
Knits.take.on.bright.colours.in.tops,.tunics,.trapezoid.and.asym-
metric.shapes..This.season.provides.enough.freedom.to.allow.the.
combination.of.odd.sweater-designs.with.fresh.colours,.strong.and.
marked.stripes.and.knit-pattern.mixtures..Generous.sweaters.or.
narrow,.figure-hugging.silhouettes..Dresses.in.crochet.optics.and.
short.skirt.lengths.are.important.for.the.young.market.
Patterns
Intarsia.patterns,.crochet.looks,.wrap-around.structures,.3-D.high-
relief.structures,.glittering.surfaces,.fluttering.transparency,.multi-
coloured.space-dyes,.a.lot.of.colour.in.ring.stripes,.crochet,.mesh.
and.raffia.optics,.in.a.mixture.of.patterns.and.with.bright.embroi-
dered.details..Bold.stripes,.checks,.geometric.patterns.and.zigzags.
Men’s wear
Far-Eastern.inspirations.are.shown.in.summery.layerings..
in.a.new.combination.of.casual.and.luxurious.looks.
Shapes
Knits.present.themselves.in.dark.stripes,.jacquards,.tie-dyes.
in.loose-fitted.knit.shirts,.tunics,.round-neck.shapes.and.wrap-
arounds,.pie-crust.necklines,.fair-isle.knitted.tanks,.twinsets,.
zipped.shirt-cardigans.
Patterns
Jacquards,.handicraft.patterns,.dark.stripes,.tie-dyes,.zigzag.
patterns,.playschool.jacquards,.intarsia.patterns.
Fashion Trend Forecast S/S 2014. l 33Vues fusion.
l Fashion Trend Forecast S/S 2014.34 Vues fusion.
Fashion Trend Forecast S/S 2014. l 35Vues fusion.
l Fashion Trend Forecast S/S 2014.36 Vues fusion.
Fashion Trend Forecast S/S 2014. l 37Vues fusion.
l Fashion Trend Forecast S/S 2014.38
Accessories trends.Vues fusion.
The season is dominated by multiculturalism, in an easy,
unprejudiced mix and match. Global glamour crafted
with savoir-faire and irony for accessories to be used in
juxtaposition to reflect one’s mood.
Bags
•. animal.hide.prints.and.studs.for.bags
•. bags.with.kaleidoscopic.graphics.colours,.declaring.the.triumph.
of.the.triangle
•. unique.blends.of.geometries.and.ethnic.undertones.redefine.the.
season’s.fashion.rules
•. avoiding.the.easy.option.of.cross.shoulder.straps,.the.season’s.
it-bags,.with.a.highly.structured.spirit,.are.unequivocally.
designed.to.be.held.in.the.hand.or.hung.from.a.wrist
•. flowers.are.decorating.abstract.buckets.and.evening.bags
•. intarsia.mountings
Shoes
•. colourful.shoes.like.space-age.accessories.from.other.planets
•. Asian.influenced.sandals
•. Sculptured.platforms.for.modern.geishas
Headwear
•. turbans.out.of.batik.fabrics
•. whimsical.straw.hats
•. printed.hat.scarves
Belts
•. sport.inspired.striped.belts
•. simple.Japanese.influenced.belts
Jewellery
•. unique.ethnic.beat.necklaces.and.ear.rings
•. bold.is.the.buzzword.of.the.next.season.–.and.the.bolder.the.
better
•. Gold.and.blackened.silver.are.the.metals.and.pearl.the.
gemstone.of.choice
Fashion Trend Forecast S/S 2014. l 39Vues fusion.
l Fashion Trend Forecast S/S 2014.40 Vues fusion.
Fashion Trend Forecast S/S 2014. l 41Vues fusion.
l Fashion Trend Forecast S/S 2014.42
Liaison virtuelle.
Fashion Trend Forecast S/S 2014. l 43
17-0133 TCX 19-1220 TCX 19-3803 TCX 18-0928 TCX 17-5122 TCX 17-4730 TCX
12-0643 TCX 16-1363 TCX 18-1555 TCX 18-2336 TCX 14-0740 TCX 19-3938 TCX
Colours.
l Fashion Trend Forecast S/S 2014.44
Styling Trends Women‘s wear.Liaison virtuelle.
Virtual, authentic, unexpected
The theme shows itself as a modern urban layering mix,
combining laid-back functional safari elements with abstract
floral and eccentric designs into a modern casual urban look.
Unlimited and unexpected – such are the images deriving
from virtual and authentic nature. The theme mixes and over-
draws colours, patterns and structures. This creates a style
composed of tony and artificial-looking layers, patterns and
materials’ mixes. Functionality and exoticism are combined
into a modern, feminine and adventurous style.
Styles
Narrow,.long.tops,.shirts.with.roll-up.sleeves,.tops.in.gathered.and.
wrapped.trapezoidal.shapes,.loose-fitting.shorts.and.pants,.skirts.
and.jackets.with.pockets,.waistbands,.loops.and.belt.details.in.
leather.
Colours
Natural.and.artificial.colour.mood.in.leaf.green,.lagoon.blue,.flower.
and.fruit.colours,.natural.tones.leading.to.earth.hues.
Fabrics
Fabrics.vary,.showing.a.mother-of-pearl.shimmer,.wet-look,.
transparency.in.natural,.flowing.cotton,.metallics,.linen,.
changeants,.wash-out.optics.and.glossy.coatings.
Designs
Embroideries.and.prints.reminiscent.of.insects,.as.well.as.
camouflage,.batik.and.dégradés,.jacquards,.stripes.and.shadow.
prints,.space-dyes.
45Fashion Trend Forecast S/S 2014. l
Modern, virtual, essential
Laid-back street casuals bring about an exotic world spirit.
Sportive and purist images are staged as modern and sophi-
sticated, with a combination of utility ideas and comfortable,
practical garments.
Styles
The.look.includes.belted.jackets,.vests.with.safari.pockets,.
buckles,.eyelets,.studs,.functional.parkas,.anoraks,.zipper-lumber.
with.contrasting.details,.biker.blousons,.dark.stripe.blazers,.pants.
and.Bermudas.with.pocket.and.waistband.details.
Colours
From.natural.to.artificial-looking.leaf.green,.flower.and.fruit.colours.
up.to.indigo.and.earth.tones,.natural.or.artificial.green-blue.hues.
are.combined.with.orange-red.into.earth.tones.
Fabrics
Wet.iridescent.aspects.are.mixed.with.raw.fabrics.and.designs..
Fabrics.show.wear-and-tear.and.patina,.tending.to.natural,.
flowing.surfaces.in.cotton,.linen,.rami.with.a.mystic.lustre,.wet-
look.effects,.complemented.with.cotton.and.wash-out.optics,.
crisp.cotton,.canvas,.twills,.washed.linen,.metallic.gloss,.leather,.
suede.and.mesh.optics.
Designs
Designs.reminiscent.of.insects,.flowers,.tattoos.and.camouflage.
optics..Wet-look.effects,.dip-dyes,.Ikat.and.nature.prints.
Styling Trends Men‘s wear.Liaison virtuelle.
l Fashion Trend Forecast S/S 2014.46 Liaison virtuelle.
Fashion Trend Forecast S/S 2014. l 47Liaison virtuelle.
l Fashion Trend Forecast S/S 2014.48 Liaison virtuelle.
Fashion Trend Forecast S/S 2014. l 49Liaison virtuelle.
l Fashion Trend Forecast S/S 2014.50 Liaison virtuelle.
51Fashion Trend Forecast S/S 2014. l
Knitwear Trends.Liaison virtuelle.
Yarns
Nature.inspired.by.tree-barks,.minuscule.grains.and.peels..This.
is.reflected.in.a.dry.touch.and.moving,.flowing.surfaces,.creating.
a.style.of.urban.camouflage..Yarns.are.fine,.transparent.and.
lustrous..Wet-look,.changeants,.colourful.metallics,.yarns.with.
a.mother-of-pearl.shimmer,.natural.cottons,.crêpe-like.cotton/
polyamide.mixtures.with.rippled.effects,.linen,.linen.woven.
together.with.a.copper.wire,.fine.chiné.linen.yarns,.compact,.
foamy.bouclés,.summery.tweeds..Both.medium.and.coarse.yarn.
counts,.with.a.light.and.airy.feeling..
Women’s wear
Functionality.and.exoticism.mix.into.a.modern,.feminine.adventure.
style..The.look.creates.unexpected.and.unlimited.images.based.
on.virtual.and.authentic.nature..Colours,.motifs.and.structures.are.
mixed.and.overdrawn.
Shapes
Knits.are.presented.in.ribbed.and.mesh.optics,.in.a.translucent.
look.adorned.with.sequins.or.dip-dyes,.as.well.as.fabric.and.
leather.details..Narrow,.long.tops,.tops.with.roll-up.sleeves..
Close-cut.sweater.shapes.look.new.thanks.to.strongly.shortened.
silhouettes.with.straight.and.curved.hems.
Patterns
Stripes,.jacquards,.fantasy.structures,.wash-out.optics,.space-
dyes,.moulinés,.nubs,.multiple.effects,.sprayed.tweed.look,.
woven.optics,.tucked.ribs.and.tucked.patterns,.3-D.reliefs,.relief.
structures,.ribs,.mesh.optics,.camouflage.and.batik.optics.
Men’s wear
Purist.and.authentic.in.natural.materials.and.colours.–.this.nature.
theme.reflects.a.long-lived.style.staged.in.a.modern.version..
Shapes
Knits.as.T-shirts.and.Polo-shirts,.loose-fitting.round-neck.
sweaters.in.stripes.and.hand-knitted.optics.
Patterns
Important.are.space-dyes.optics,.irregular.dyeing,.stripes.and.
hand-knitted.optics,.dip-dyes,.camouflage,.Ikat,.tattoo.and.nature.
optics..
l Fashion Trend Forecast S/S 2014.52 Liaison virtuelle.
Fashion Trend Forecast S/S 2014. l 53Liaison virtuelle.
l Fashion Trend Forecast S/S 2014.54 Liaison virtuelle.
Fashion Trend Forecast S/S 2014. l 55Liaison virtuelle.
l Fashion Trend Forecast S/S 2014.56 Liaison virtuelle.
57Fashion Trend Forecast S/S 2014. l
Accessories trends.Liaison virtuelle.
Bright golden wheat emanates a natural elegance deeply
embedded in the soil, raising such materials as wicker, straw,
cord and canvas to new height. Leather lay on the skin, ultra-
thin and perforated for the summer heat.
Bags
•. animal.pattern.inserts
•. military.echoes.in.shoulder.bags
•. bags.weaves.and.textures.surfaces
•. bags.out.of.ultra-thin.leathers
•. animal.pattern.details
•. raffia.bags
•. bags.playing.with.materials.and.proportions.from..
small.preppy.bags.and.grab.bags.in.Napa.enhanced..
with.panels.in.fur.or.animal.skin,.for.a.feisty.touch
Shoes
•. multi-strap.flat.sandals
•. double.monk-strap.leather.shoes
•. wedgies.with.weaves.and.textures.surfaces
•. chunky.heels.sandals.with.animal.skins
Headwear
•. raffia.caps.and.hats
•. laser-cut.hoods
Belts
•. coloured.snakeskin
•. mottled.metallics
•. printed.patterns.and..
decorative.studwork
•. washed.canvas.belts.
Jewellery
•. priest.leather.collars
l Fashion Trend Forecast S/S 2014.58 Liaison virtuelle.
Fashion Trend Forecast S/S 2014. l 59Liaison virtuelle.
l Fashion Trend Forecast S/S 2014.60 Liaison virtuelle.
Fashion Trend Forecast S/S 2014. l 61
Voix poétique.
l Fashion Trend Forecast S/S 2014.62
12-0913 TCX 12-5407 TCX 12-0312 TCX 15-2215 TCX 15-1905 TCX 19-3803 TCX
11-0616 TCX 11-0601 TCX 13-3920 TCX 14-3812 TCX 13-6007 TCX 19-3938 TCX
Colours.
63Fashion Trend Forecast S/S 2014. l
Styling Trends Women‘s wear.Voix poétique.
Modern, romantic, feminine
Feminine styles and many pastel shades determine the image
of this summer theme. A modern romantic look, suitable for
daily use, is staged through retro-inspirations from the fifties
and sixties. This theme shows reduction and a romantic
attitude in fresh optics with girlie details and geometrics.
A very feminine dress theme.
Styles
Dresses.seem.to.move.on.their.own,.with.a.waft.of.fabric.and.
colour..Swinging.skirts.show.a.relaxed.silhouette..Feminine.
dresses.in.valuable.fabrics.and.embroideries,.flowing.tops.and.
bodices.combined.with.narrow.pants,.skirts,.shorts,.plain.coats..
Naturally,.suits.are.also.important.
Colours
Intense.pastel.shades.such.as.vanilla,.sky,.rose,.apricot,.lilac,.
mint,.aquarelle-like.water.colours,.sea-green,.algae,.violet.behind.
glass.in.tony.combinations,.with.white,.crème,.skin.and.caramel.
as.complements.
Fabrics
Important.keywords.are.piqué,.satin,.irisé,.stretch,.jacquard,.
crepe.de.chine,.batiste,.organza,.light.silk,.silk.chiffon,.light.
taffeta,.fine.linen,.voile,.tulle,.lace,.reps,.napa.leather,.laser-cut.
and.applications.of.ribbons,.rivets,.flounces.and.ruffles..
Fabrics.are.delicate,.shimmering,.natural.and.paper-like...
Soft.cotton,.luxurious.silk,.linen.and.cashmere.qualities.are.
the.focal.points,.as.well.as.jerseys,.suede.and.light.wool.types..
Paper-finishes,.micro-reliefs.and.organdie.complete.the.image.
Designs
Important.features.are.block.stripes,.semi-transparent.stripes,.
flower-jacquards,.broderie.anglaise,.pearl.embroideries,.
embroideries.in.general,.watercolour.flower,.micro.and.airbrush.
designs.
l Fashion Trend Forecast S/S 2014.64
Fresh, sportive, crisp
Cool casuals under the California sun in an arty play with
colour and patterns. However, the fun factor is tempered by
the bittersweet taste it needs in order not to slip into pop
kitsch.
Work-wear essentials are matched in patterns and colours.
Photo-prints and arty ornaments contribute the bright side of
life. Self-irony provides the modern outlook.
Styles
Short.coats,.windbreakers,.blousons.and.anorak.types,.as.well.as.
crisp.Bermudas,.pleated.trousers,.print.trousers,.coloured.pants,.
funny.detailing,.fancy.jackets.with.print.details,.chambray.and.
jersey.casuals,.work-wear.jackets,.neo-Hawaiian.Bermudas,.sun-
faded.sweats,.T-shirts.and.Polo-shirts,.floral.and.fancy.checked.
shirts,.colourful.short-sleeve.shirts.as.well.as.horizontal.stripes.
are.this.look’s.focal.points..
Colours
A.mixture.of.washed-out.optics.and.clear.contrasts.in.lemon.
yellow,.orange,.red,.blue,.green.with.white,.navy.and.indigo.
Fabrics
Flat.canvas,.fresh.poplins,.Oxford,.solid.twills,.coarse.and.fine.
linen,.crisp.cottons,.stretch,.denim.as.shirt-weights.up.to.raw.
optics,.light.soft-shells,.lustrous.nylons..Net.and.crochet.optics.
Designs
Ornamentals,.photo-prints,.pin.and.block.stripes,.colourful.
checks,.sportive.colour.inserts,.linear.and.geometric.prints.
Styling Trends Men‘s wear.Voix poétique.
Fashion Trend Forecast S/S 2014. l 65Voix poétique.
l Fashion Trend Forecast S/S 2014.66 Voix poétique.
Fashion Trend Forecast S/S 2014. l 67Voix poétique.
l Fashion Trend Forecast S/S 2014.68 Voix poétique.
Fashion Trend Forecast S/S 2014. l 69Voix poétique.
70Fashion Trend Forecast S/S 2014. l
Knitwear Trends.Voix poétique.
Yarns
A.sense.of.freshness.and.vividness.can.be.interpreted.through.
rhythmic.stripes,.pixel.effects,.shaded.rainbow.colours.and.
swinging.meshes..Yarns.are.fine,.glossy,.transparent,.iridescent.
and.naturally.also.synthetic,.adorned.with.sequins.and.glass.
effects,.as.intense.pastels.with.a.technical.look.and.feeling.
Qualities.such.as.mercerized.cotton,.silk.and.cotton.mixtures,.
printed.ribbon.yarns,.silky.chainette.yarns,.cotton.and.mixtures.
as.linear.single-colours,.graphic.moulinés,.sandy.and.dry.crepes,.
glossy.and.stretch.effects.
Women’s wear
This.theme.stresses.an.individual.interpretation.of.romanticism,.
with.a.modern.and.independent.image.
Shapes
Flowing.bodices.and.tops,.feminine.dresses,.twin-sets,.Polo-shirts.
and.V-necks.in.cotton.qualities,.single-coloured.structures,.shirts.
with.button-facings,.girlie.details,.décolletés.in.many.variations.
Patterns
Fine.knits.in.flower.designs,.jacquards,.airbrush.prints,.ajourés,.
colour-blockings.with.contrasting.edgings..Important.elements:.
block.stripes,.geometric.designs,.structured.rainbow.shades,.
rhythmic.stripes,.geometric.jacquards,.transparent.tucked.ribs.
Men’s wear
Contrary.to.purism.and.reduction,.this.theme.shows.colours.and.
colourful.layerings..Design.and.pop-art.influences.from.the.sixties.
are.mixed.with.seaside.ideas.in.urban.shapes..
Shapes
Knits.belonging.to.this.theme.show.ring.stripes,.contrasting.
details,.net.and.crochet.optics.as.colour-blockings,.with.round.or.
V-necks,.as.cardigan.or.Polo.shapes.
Patterns
Flower.jacquards,.block.stripes,.ring.stripes,.geometric.jacquards,.
geometric.designs,.arty.colours.and.patterns,.rainbow.shades.
and.air-brush.prints.
l Fashion Trend Forecast S/S 2014.71 Voix poétique.
Fashion Trend Forecast S/S 2014. l 72Voix poétique.
l Fashion Trend Forecast S/S 2014.73 Voix poétique.
Fashion Trend Forecast S/S 2014. l 74Voix poétique.
l Fashion Trend Forecast S/S 2014.75 Voix poétique.
Fashion Trend Forecast S/S 2014. l 76
Accessories trends.Voix poétique.
An explosion of vivid fluorescent mesh, zips, chains and
mini studs hit the catwalk. Some spectacular looks in
homage of the Sixties. Accessories establish an organic
dialogue with outfits.
Bags
•. lively.detailing.on.hand.and.shoulder.bags
•. matching.clutches
•. bags.provide.fertile.ground.for.an.element.of.playfulness,.
covered.with.tiny.pegs
•. openwork.takes.on.a.new.surgical.dimension,.like.laser-cutting.
applied.to.all.kind.of.surfaces
•. bags.with.variations.of.weaving.surfaces
•. natural.minerals.and.wicker.are.mixed.with.ultra-sophisticated.
materials.to.recoup.a.natural.energy
•. bags.with.graphic.and.appliquéd.decoration.are.the.key.and.
look.super.fresh.when.matched.to.the.garment.they.are.worn.
with
•.
Belts
•. weaving.beltser.lacework.and.raffia’.caps.and.visors
Shoes
•. laser-cutting.details.on.shoes
•. shoes.with.weaving.optics
•. shoes.with.heels.out.of.sea-worn.wood
•. shoes.with.shells.and.net.optics
•. pointed.sandals.and.stilettos.with.chain.details
Head wear
•. hats.out.of.wicker
•. perforated.leather.fisherman’s.updates.or.semi-.sheer.lacework.
and.raffia’.caps.and.visors.
Jewellery
•. brooches.out.of.sea-worn.wood
•. necklaces.out.of.natural.minerals.mixed.with.ultra-sophisticated.
materials
•. earrings.and.necklaces.out.of.corals
•. colourful.necklaces
l Fashion Trend Forecast S/S 2014.77 Voix poétique.
Fashion Trend Forecast S/S 2014. l 78Voix poétique.
l Fashion Trend Forecast S/S 2014.79 Voix poétique.
80Fashion Trend Forecast S/S 2014. l
Osec.is.responsible.for.mandates.in.import,.investment.and.export.
promotion.as.well.as.for.promoting.Switzerland.as.a.business.
location..An.important.task.is.to.inform.and.support.companies.in.
connection.with.their.international.business.projects..
As.the.official.Swiss.foreign.trade.promoter.Osec.connects.com-
panies,.know-how.providers,.private.sector.organisations.and.
public.entities.worldwide.through.«Business.Network.Switzer-
land»..
The.Swiss.Import.Promotion.Programme.(SIPPO).is.one.of.
Osec’s.mandates.financed.by.the.State.Secretary.for.Economic.
Affairs.(SECO)..It.supports.medium-sized.enterprises.(SMEs).
from.emerging.markets.and.markets.in.transition.as.well.as.Swiss.
and.European.importers.
.
The programme
SIPPO.supports.SMEs.from.selected.countries.(see.below).in.
gaining.access.to.the.Swiss.and.European.markets..The.program-
me.also.helps.Swiss.and.European.importers.to.find.new.market.
sources.and.interesting.products..SIPPO.provides.the.importers.
with.information.on.export.offers,.trade.fairs.and.publications.
on.a.regular.basis..SIPPO.focuses.on.the.supply.chain.offering.
tailor-made.business.services.in.the.«last.mile».according.to.the.
needs.of.exporters.and.importers.in.different.sectors.
Our competencies.The focus
SIPPO’s.activities.focus.on.five.main.objectives:
.
•. to.increase.the.competitiveness.of.SMEs.in.selected.partner..
countries.
•. to.develop.services,.manufacturing.and.exporting.skills.
•. to.inform.the.Swiss.and.EU.import.economy.on.new.market-
sources.
•. to.include.trade.and.business.support.institutions.and.sector...
associations.in.the.trade.promotion.process.
•. to.increase.qualified.trade.contacts.between.SMEs.from.
•. .emerging.markets.and.the.Swiss.and.EU.import.economy.
Our services.Trade and market information
In-depth.information.is.available.on.individual.branches..The.aim.
of.providing.this.information.is.to.familiarise.producers.in.emerg-
ing.markets.and.markets.in.transition.with.European.norms,.
standards,.quality.requirements,.import.and.custom.regulations.
and.charges..Additionally,.SIPPO.provides.market.overviews.
in.specific.sectors.or.countries..Finally,.the.SIPPO.newsletter.
provides.information.about.the.latest.highlights.and.upcoming.
events..
Matchmaking services
SIPPO.identifies.products.(sourcing).with.a.potential.in.the.
Swiss.and.European.markets..The.import.promotion.programme.
supports.the.establishment.of.contacts.between.producers.and.
importers.by.providing.addresses.and.direct.contacts.and.by.
organising.selling.&.buying.missions.and.the.participation.in.
international.trade.fairs.or.road.shows..In.particular,.at.the.trade.
fairs.within.Europe.the.producers.from.the.partner.countries.
have.the.possi-bility.to.exhibit.their.products,.to.establish.new.
contacts.and.to.gain.knowledge.of.their.direct.competition..
The Swiss Import Promotion Programme – implemented by Osec.
l Fashion Trend Forecast S/S 2014.81
Training
SIPPO.provides.training.for.SMEs.in.the.partner.countries.in.
different.areas.e.g..export.marketing,.trade.promotion,.design.and.
quality.management..This.training.familiarises.the.exporters.with.
the.prerequisites.for.a.competent.supplier..They.become.more.
sensitive.to.the.demands.of.Swiss.and.European.importers,.their.
product.adjustment.and.how.to.react.in.a.creative.way.to.new.
market.trends..
Training.is.carried.out.in.collaboration.with.local.BSO.in.order.to.
ensure.the.sustainability.and.knowledge.transfer.of.the.pro-
gramme..
Your market access.The sectors
SIPPO’s.advisory.services.concentrate.on.promoting.the.import.of.
products.from.the.following.sectors:
The market entry
Globalisation.also.means.an.increase.in.worldwide.competition..
The.demands.for.a.successful.entry.into.the.global.market.con-
tinue.to.grow..For.manufacturers.of.semi-finished.and.finished.
goods.from.emerging.markets.and.markets.in.transition,.it.is.
often.a.big.challenge.to.gain.access.to.the.European.market.
with.their.products..
Within.the.framework.of.e-commerce,.a.computerised.database.
enables:
.
•. Exporters.to.publish.their.offers.online..Through.this.B2B.plat-
form.your.export.offers.will.appear.in.a.worldwide.platform..
•. This.allows.you.to.bridge.the.gap.between.you.and.your.buyer..
•. Swiss.importers.and.buyers.to.access.a.large.number.of.ex-
porters’.business.profiles.covering.a.wide.range.of.products..
An.easy.way.to.find.new.suppliers.for.your.business..
Partners and network
In.our.activities.we.collaborate.with:.
•. Export.promotion.agencies.and.branch.associations.in.the.
partner.countries.
•. International.Trade.Centre.(ITC).of.UNCTAD.in.Geneva.
•. Federation.of.Swiss.Importers.and.Wholesale-Traders.(VSIG).
•. Other.European.Import.Promotion.organisations.
•. Development.cooperation.programmes.and.NGOs.in.the..
selected.countries.
Osec,.SIPPO.
Swiss.Import.Promotion.Programme
Stampfenbachstrasse.85
CH-8006.Zurich
Phone.+41.44.365.51.51
Fax.+41.44.365.52.02
[email protected] Non-Food Technical products Tourism
fruits.and.vegetables,.fish.and.seafood,.natural.ingredients.organic.products,.wine
home.textiles,.garments,.jewellery,.toys,.handicraft,.home.&.garden,.furniture
software.applications..timber.for.technical.application,.plastic.and.rubber.proces-sing,.metal.processing,.machine.building,.electro.technical.components
sustainable.and.fair.tourism
Osec .
Swiss Import Promotion Programme
Stampfenbachstrasse.85
CH-8006.Zurich
Phone.+41.44.365.51.51
Fax.+41.44.365.52.02
Copyright.©.Osec.April.2013..All.rights.reserved.
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