FASHION TREND OF KOREA 2015

WHYTREND?

.

. . 10 , 1 . .

. , , 2015 NCSI 1 . ZARA()

, 2 .

, . .

. .

CROSS OVER

.

2015 TREND REPORT

KEYWORD2015 TREND REPORT

5

TREND I LOOK/STYLE

TREND I LOOK/STYLE

RETRO01 /

AMERICAN CASUAL

02 /

NORM CORE03 /

HIPHOP /STREET

04 /

/

2015 / , , , / 4. / / .

TREND I LOOK/STYLE

RETRO01 /

,, Retrospect , . 1970 Retro Pre , . 1971 S/S 1940 . , . . , .

WHYRETRO?

20 . , . , . .

TREND I LOOK/STYLE

TREND I LOOK/STYLE

RETRO01 /

TREND I LOOK/STYLE

RETRO01 /

, , TV, . . , . 80~90 , . .

TREND I LOOK/STYLE

AMERICAN CASUAL02 /

70~80 , . , . . , .

WHYAMERICAN CASUAL?

TREND I LOOK/STYLE

AMERICAN CASUAL02 /

TREND I LOOK/STYLE

21 , .

. ,

.

.

.

()

()

TREND I LOOK/STYLE

AMERICAN CASUAL

02 /

TREND I LOOK/STYLE

NORM CORE03 /

(NOMCORE) NORMAL HARDCORE , . 2014 2 ,

.

. 2015 . . . , , , , , , , .

WHY?

TREND I LOOK/STYLE

NORM CORE

03 /

TREND I LOOK/STYLE HIPHOP/STREET04 //

, , , , . . .

, .

WHYHIPHOP/STREET?

. . , . .

TREND I LOOK/STYLE

TREND I LOOK/STYLE

HIPHOP/STREET04 //

TREND I ITEM

ADIDAS SNEAKERS01 /

TREND I ITEM

2012 ,

. 2014

.

, , ,

, .

WHYADIDAS SNEAKERS?

. 1 90

80~90 . .

80~90

. 80 90

. 2015

.

TREND I ITEM

ADIDAS SNEAKERS01 /

TREND I ITEM

OTHER SNEAKERS01-1 /

TREND I ITEM

TREND I ITEM

CAP02 /

6( ) . 90 .

.

. , ,

, , .

WHYBALL CAP?

TREND I ITEM

CAP02 /

DESERT BOOTS03 /

TREND I ITEM

, .

2015

.

,

.

TREND I ITEM

.

, GD

. .

.

WHYDESERT BOOTS?

DESERT BOOTS03 /

TREND I ITEM

TREND I PATTERN

TRENDI PATTERN

CAMOFLAGE01 /

,

.

.

.

CAMOFLAGE01 /

TRENDI PATTERN

GRAFFITI/GRAPHIC02 //

. . . . . .

, , . .

KTZ, .

GRAFFITI GRAPHIC

02 /

/

COLLAGE03 /

TRENDI PATTERN

,

.

,

.

.

COLLAGE03 /

TRENDI PATTERN

TREND I BRAND

TRENDI BRAND

SUPREME01 /

1994 JAMES JEBBIA 21 . , , . .

, , , ,

, , , ,

.

.

,

4

.

.

, , SNS

.

. ,

, .

.

WHYSUPREME?

TRENDI BRAND

02 / SPA

H&M UNIQLO ZARA

11 1

SPA() Specialty store retailer Private label Apparel brand , , . , SPA . 2012 2014 5% SPA 17% .

20 SPA .

TRENDI BRAND

02 / SPA

H&M 2009 . H&M

2009 . .

H&M CEO (Karl-Johan Persson) .

H&M

. H&M .

.

(Collaboration) ,

. ,

. 2004 (Karl Lagerfeld) 11

(Stella McCartney), (Isabel Marant), (Alexander Wang)

. H&M

. H&M

.

TRENDI BRAND

02 / SPA

2005 SPA 1

. (Fleece)

.

. .

,

.

.

. (Key visual)

.

.

.

TRENDI BRAND

02 / SPA

2008 . 10 .

. , H&M . , .

2014 . . (Key visual) . . .

.

TRENDI BRAND

02 / SPA

( 2015.06 / 20 139 )

TREND I LIFE STYLE

TRENDI LIFESTYLE

01 /FASHION LIFE STYLE SHOP

, . 1 , .

01 /FASHION LIFE STYLE SHOP

TRENDI LIFESTYLE

&

.

.

.

.

- -

.

.

.

.

,

.

TRENDILIFE STYLE

02 /FESTIVAL

.

EDM (UMF,WDF,GGK) .

2012 5 11

.

, ,

.

.

.

.

TRENDILIFE STYLE

02 /FESTIVAL

, , ,

EDM

. , ,

.

.

.

TRENDILIFE STYLE

03 /EVENT

.

.

, ,

.

. , ,

.

.

, . 1996

. 2012

4 .

.

TRENDILIFE STYLE

03 /EVENT

TREND I PEOPLE

TRENDI PEOPLE

GD YU A IN BEENGEENO

GONG HYO JIN GO JUN HEE CRYSTAL

01 /GD

TRENDI PEOPLE

19889 8 18 YG

, , ,, 5

.

.

, .

.

.

.

.

,

.

GD GD ?

01 /GD

(GD) (BOF) 500 .

, .

, , , , , KTZ, PYREX, , ,

. 20 .

TRENDI PEOPLE

01 /GD

01 /YU A IN

TRENDI PEOPLE

.

. .

.

.

. .

, ,

. .

. , , .

,

. .

. , , , , ,

6 .

TRENDI PEOPLE

02 /YU A IN

TRENDI PEOPLE

03 /BEENZEENO

1987 9 12 .

2008

2011 Dok2 The Quiett

.

.

, /

.

TRENDI PEOPLE

03 /BEENZEENO

05 /GONG HYO JIN

1980 4 4 .

.

, ,

.

.

,

. 10

.

.

05 /GONG HYO JIN

04 /GO JUN HEE

1985 8 31 .

.

, , ,

. ,

.

,

?

04 /GO JUN HEE

05 /CRYSTAL

. .

, ,

.

&

.

.

05 /CRYSTAL

CHOICEFASH ION MEANS TO ME

20S

01 / ? / 2011

FASHION MEANS TO ME20S CHOICE

02 / ? 20 500 / 2014.03

FASHION MEANS TO ME20S CHOICE

03 / ?/ 1035, 2736 / 2014.06

FASHION MEANS TO ME20S CHOICE

04/ ?

FASHION MEANS TO ME20S CHOICE

20 500 / 2014.03

05 / ?/ 1035, 2736 / 2014.06

FASHION MEANS TO ME20S CHOICE

EPILOGUE20 , 20 , .

, .

. .

.

20 .

THE ENDFASHION TREND OF KOREA 2015