fashion trend forecast

Fashion Trend Forecasting 2016


27 February 2015

Assignment of European Fashion History

Assignment No: 04 (Four)Topic: Fashion Trends Forecasting 2016

Submitted To

Lina RezwanaStudied at Shanto-Mariam University of Creative Technology

Course Instructor European Fashion HistoryDepartment of Professional Course of Fashion Design

National Institute of Design (NID)

Submitted By

Mahfuza Akter [Mili]ID : 020-014-005

[email protected] (Student of Professional Course of Fashion Design NID)

Batch no. 21

National Institute of Design (NID)


Abstract

Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear. Trend forecasting is an overall process that focuses on other industries such as automobiles, medicine, food and beverages, literature, and home furnishings. [Fashion forecasters are responsible for attracting consumers and helping retail businesses and designers sell their brands. Today, fashion industry workers rely on the Internet to retrieve information on new looks, hot colors, celebrity wardrobes, and designer collections.

Each retailer's trend forecasting varies and is mainly dependent upon whether the company is a wholesale brand or private label developer. "Every season, there are hundreds of designers showing breathtaking collections that the average consumer will never see. What does matter is who sees them—the in-house designers and buyers at fast fashion retailers, people who are paying close attention, identifying and predicting which styles, patterns and cuts will appeal to the average woman."

Larger companies such as Forever 21 have their own trend departments where they follow the styles, fabrics, and colors for the upcoming seasons. This can also be referred to as vertical integration. A company with its own trend department has a better advantage than those who do not because its developers are able to work together to create a unified look for their sales floor. Each seasonal collection offered by a product developer is the result of trend research focused on the target market it has defined for itself.

Product developers may offer anywhere from two to six seasonal collections per year, depending on the impact of fashion trends in a particular product category and price point. Women's wear companies are more sensitive to the whims of fashion and may produce four to six lines a year. Men's wear companies present two to four lines a year, and children's wear firms typically present three to four seasonal collections. For each season a collection is designed by the product developers and is based on a specific theme, which is linked to the color and fabric story.

A merchandiser also plays a key role in the direction of upcoming trends. Different from developers, merchandisers have much more experience in buying and are knowledgeable in what consumers will be looking for. The designer takes the particular trends and then determines the styles, silhouettes and colors for the line and garments while creating an overall theme for the particular season.

Individual bloggers also contribute to fashion forecasting and influence designers and product teams.


TABLE OF CONTENT

1. Introduction 1

2. Spring/Summer 2016 Women's Color Trend Forecast 3

3. Top 10 Colors, Women's Market S/S 2016 3

4. Women's Accessories S/S 2016 Color Trend Report 4

5. Women's Key Fashion Color S/S 2016, a Must-Have 5

6. Women's Intimates Trend Inspiration S/S 2016 Color and Mood 6

7. Women's Accessories Trend Forecast S/S 2016, the Commune 6

8. S/S 2016 Print and Floral Patterns, Ditsy to Bold 8

9. Women's Color S/S 2016, Pastel Direction 9

10. Top 10 Colors, Men's Fashion Market S/S 2016 10

11. Mr. Tropicana Men’s Color S/S 2016 11

12. Revamped Print Classics, Menswear S/S 2016 12

13. Menswear Metallics S/S 2016 13

14. Graphics S/S 2016 Men’s and Women’s Trend Forecast 14

15. Activewear Forecast Women + Men S/S 2016 15

16. Women's Pastels S/S 2016 17

17. Women's Maxed-Out Embellishment S/S 2016 17

18. Boys Kid's Market S/S 2016 Seasonal Trend Forecast 18

19. Girls Kid's Market S/S 2016 Seasonal Trend Forecast 19

20. The New Neutrals, Women's Trends S/S 2016 20

21. CONCLUTION 22


INTRODUCTION

To cope with the ever-changing technologies, the markets and consumer are rapidly evolving from traditional, static, demographic-based criteria to more towards dynamic, modern, mood, lifestyle and psycho graphic influences.

Fashion trend forecasting resources help predict trends in the fashion industry. Fashion & trend forecasting is the prediction of mood, behavior and buying habits of the consumer at particular time of season. It is no longer a question of finding your markets or consumers by age, geography or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion & geographic locations, it is also dependent on fashion cycle and plays a major role in introductory phase of recurring fashion cycles.

Fashion trend forecast calculates as following:Season > Target Market > Consumer >Colors > Fabrics > Silhouette > Texture > UsageUnderstanding fashion trends forecast is one of the most arduous and calculative work for all, we know most of top business houses around the world totally rely on designers for understanding the same, but on the other side there are others who dont believe in it at all. In current times when we look at technology we know nothing is by chance and there are people who are working behind the scenes, day and night to make things appear easy and affordable to us. Question, which often comes to our mind, is which trend forecast to use and how we can understand it better. Many technological forecasting methods have been reported in various forecast related books & mentioned in literature of many countries, and they have been successfully applied widely. As trend forecasting results are mainly influenced by the forecasting method used by the end user, it is of utmost importance to determine the method that will be most appropriate to a business model you adopt. Lets identify the main factors affecting Fashion trend forecasting:


I searched the web for the Colors , Fabrics , Silhouette ,Texture , Usage etc of the year 2016 and found various information about the fashion trend of 2016 from various brands and fashion houses. I found lots of thing which impressed me and they were given by various renewed fashion brands but I mainly noted down only those which influenced and impressed me.


Spring/Summer 2016 Women's Color Trend Forecast PAPAYA

Top 10 Colors, Women's Market S/S 2016

CORAL

BURGUNDY

INDIGO

DARK TEAL

PERSIMMON

HAZY TAUPE

MOONSTONE BLUE

BLUE HYDRANGEA

LEMON CHIFFON

PERIWINKLE


Women's Accessories S/S 2016 Color Trend Report

BLUE HYDRANGA

ROSE CHAMPAGNE

BONE

LEMON CHIFFON

DAFFODIL

PERSIMMON

DARK ROAST

MOSS

BURGUNDY

DARK TEAL


Women's Key Fashion Color S/S 2016, a Must-Have

Spring Papaya

Mood Board

Women’s Daywear & Accessories


Contemporary Renditions

Women's Intimates Trend Inspiration S/S 2016 Color and Mood

SAUNTER

PRELUDECOLBALT SKIES


RESONANCE

Women's Accessories Trend Forecast S/S 2016, the CommuneEditor’s Top Trend Pick

Materials


Design Details


Prints & Pattern

Key Items – Footwear Style Guide

Key Items – Jewelry


S/S 2016 Print and Floral Patterns, Ditsy to BoldBold & Beautiful FloralsMood Board Apparel & Accessories

Ditsy Prairie Florals Apparel & Accessories

Women's Color S/S 2016, Pastel Direction


Peached Pink Apple Mint

Apparel & Accessories Apparel & Accessories

Top 10 Colors, Men's Fashion Market S/S 2016

GRASS TURF

LIMONCELLO

ORANGE RIND

MAUVE MIST


DEEP OCEAN

BUTTER SCOTCH

SIENNA BROWN

VINTAGE INDIGO

CHAMOIS

FAINT GREY

Mr. Tropicana Men’s Color S/S 2016Key Color, Mango Lassi


ACCESSORIESKey Color, Papaya

Revamped Print Classics, Menswear S/S 2016PURIST FLORALS


MONO MARITIME


Menswear Metallics S/S 2016

Directional Finishes Luxe Appeal

Foiled & Tinted Junior & Contemporary Applications


Graphics S/S 2016 Men’s and Women’s Trend ForecastWomen’s MarketChintz

Fighting Chance

Linear Landscape

Nature’s Lens

Psychedelic Dream


Men’s MarketBotany Study

Nature’s Perspective

Rorschach Test

Scrapbook Collage

Glitch

Activewear Forecast Women + Men S/S 2016

WOMEN’S ACTIVE MARKETVERTIGO Bad gals Airbrushing Nostalgic neon Sweet and Sassy Apathy 6-7. Tattooed and Tweaked Icons

MUD Letter intergrated net print Atlas map Thermal heat


Peel away beauty Rock mosaic Fingerpaint warrior Tough letter logo / wrap around print

MEN’S ACTIVE MARKET

OPEN MIND Iridescent Urban Word Puzzle Triangle Code Multi Layered Signature Coral Reef Camo Marbleized Polka Pops Water Smeared Shape Clash

MENS MUD TREND Letter integrated net print Atlas map Rock Mosaic Tribal Stripes Micro mud streams Jagged shape shifting Tread zones Stenciled geo pattern over distressed print


Women's Pastels S/S 2016 Women's Maxed-Out Embellishment S/S 2016Key Color, Luminous Mint Beaded Pattern Statements

APPAREL APPAREL


ACCESSORIES ACCESSORIES

APPAREL APPAREL

Boys Kid's Market S/S 2016 Seasonal Trend ForecastEditor’s Top Pick for Boys


Girls Kid's Market S/S 2016 Seasonal Trend ForecastEditor’s Top Pick for Girls


The New Neutrals, Women's Trends S/S 2016


CONCLUTION For everyone who works in the fashion business it is important to be able to recognize and to foresee social and cultural movements, in order to understand the fashion environment and to be able to operate in the direction in which the fashion industry will move. Being able to anticipate what will happen in the next future is what puts a fashion designer, a retailer or a fashion buyer in the position to make better decisions in their work. And in this, fashion is not at all an isolated industry but is connected to the rest of our life. Fashion reaches beyond clothing and into the way we choose to live our lives. Lifestyle is how we communicate, how we travel, how we decorate our homes, how we eat and how we dress.


ANNEXURE

fashion trend forecast

Education

fashion forecasters

whims of fashion

abstract fashion forecasting

impact of fashion trends

fast fashion retailers

fashion industry workers

retailers trend forecasting

trend departments