49

FASHION DESIGN AND MULT IMEDIA ARTSFASHION DESIGN TRACK

Places available: 76 + 4 reserved for non-EU students living abroad, including 1 reserved for Chinese students from Marco Polo programmeLimited admission, subject to the admission test including a questionnaire, a graphics test and an interview which is designed to assess the candidates’ ability to explain and communicate effectively, their ability to discuss their interests and motivation behind undertaking studies in fashion designe-mail: designmoda.dcp@iuav.itFB Webpage:www.facebook.com/universita.IUAV.venezia.MODAL-4 Class: Industrial Design Department: Architecture and ArtsHead of the undergraduate programme: Maria Luisa FrisaTrack: Fashion Design contact: Gabriele Monti

Objectives and teaching methodsThe Fashion Design programme aims to produce designers that are able to conceive, design and create a collection of clothes and accessories, making critical use of the tools and language of fashion. Students are guided towards connecting the practical dimension with the reflective one, in terms of both individual and team work and for craft or industrial production purposes. The programme aims for excellence, preparing designers that are able to pave an original path within the definition of an Italian fashion school that is new and open to global interaction. The programme structure is based on studios U

ND

ER

GR

AD

UA

TE

DE

GR

EE

PR

OG

RA

MM

E:

FA

SHIO

N D

ESIG

N

Patterns created and made by students

from Fashion Design

50 51

– knowledge of the techniques and expressive and design languages in fashion;– ability to recognise and interpret trends in contemporary fashion;– conceptual and design grounding developed in workshop activity that simulates professional experience combined with specific creative and design ability, from the invention of connections and solutions developed within applicationrelated activity and with an industrial basis;– acquisition of theoretical knowledge and familiarity with methodological, historical and critical tools that are used in relation to the relevant professional context and in relation to design activity, from the phase of conception to creation, execution, communication and consumption;– acquisition of basic theoretical IT knowledge and practice relating applied to the subjects covered by the programme.

Professional profileAt the end of the programme, graduates may work on a self-employed basis or as employees within companies, design studios, creative industries, specialist publishing, manufacturing companies in the fashion and art industry, public or private institutions, such as museums, galleries, video and multimedia centres or documentation and archive centres. In terms of the fashion design sector, the programme trains a professional designer that can work within style offices and advertising, commercial and cultural fashion contexts, with various roles:– collaboration on the artistic direction of a fashion brand;– member of the collection design and development team;– collaboration on planning the collection;– assistant in designing product displays in visual

concerning clothing, accessory design and tailoring techniques, along with historical and critical courses such as social and anthropological sciences and communication. During the undergraduate degree programme, through experience in design, pattern making and planning and study and research into materials, students will create their own collection. In the workshops, students work under the guidance of professional designers working in the fashion industry, chosen from the most qualified at a national and international level. Students have access to fully-equipped IT, photography, pattern making and prototyping labs. The international composition of the faculty and the experimental dimension of the workshops promote contact with an open and multifaceted cultural environment, crucial for the development of a young designer. The results of the courses have an excellent opportunity for visibility at the end-of-year fashion show and exhibitions. The compulsory internship of 400 hours within a production and service company, in Italy or abroad, also has a decisive effect on student education. These enterprises are often involved in the teaching process, through special projects. The final exam consists of an individual design project with original aspects accompanied by a written paper. The final paper can also be a piece that tackles theoretical aspects of fashion design in an original way. In either case, a supervisor is required, who will act as a tutor, with whom to choose and verify both the topic and the progress of the project.

Skills developed by graduates– knowledge of design, history and criticism in the fashion design sector;

52 53

Sociology of cultural processesSemiotics of the arts and imageHistory of contemporary architectureTheories and techniques of interpersonal communication

* subject taught in English

Teaching staffEmanuele Arielli, Maria Luisa Frisa, Paolo Garbolino, Carlo Grassi, Mario Lupano, Carmelo Marabello, Stefano Mazzanti, Angela Mengoni, Gabriele Monti, Davide Rocchesso, Annalisa Sacchi, Ludovica Scarpa, Alessandra Vaccari, Angela Vettese

Adjunct ProfessorsArthur Arbesser, Maria Margareta Bonifacic, Giovanni Cavagna, Patrizia Fiorenza, Anthony Knight, Marlene Klein, Luisa Mensi, Riccardo Muratori, Marta Sambin, Mariavittoria Sargentini.

merchandising offices;– assistant stylist and fashion editor within fashion publishing;– collaboration with the fashion curator to design fashion shows and exhibitions.Finally, the course prepares graduates for professions with Istat codes, such as: artistic designers and illustrators, fashion designers, technical designers, textile designers, museum curators and conservators and manufacturing technicians.

Courses *Concept designFashion design and illustration*Fundamentals of aesthetics for fashionFashion design atelier 1*Fashion design atelier 2*Fashion design atelier 3Fashion design atelier 4Module of economy and fashion product estimating*Fashion design atelier 5Textile design atelier*Pattern making atelierFashion history 1*Fashion history 2Cinema and contemporary artsPhilosophy and theory of languageBasics of artistic practiceElements of computer scienceIntroduction to psychology*English Materials for the arts and fashion design

Iuav Open Day at cotonificio venezianoPatterns created and made by students from Fashion Designphoto by Umberto Ferro