fall 2013 - winter 2014 advertising rates

Table of Contents

2The Michigan Daily Rate Card 2013-2014

10Classified Advertising

Contact Us 3

Why Advertise Online? 9

Display Ad Specifications 5

Classified Policies 11

Inserts 7

Special Pages, Weekly Sections, & Early Deadlines 13

Display Advertising 4

Print Advertising 6

Publication Dates 12

Online Advertising 8

General Policies 14

Business ManagerKirby [email protected](734) 418-4115 ext. 1241

Contact Us

3 The Michigan Daily Rate Card 2013-2014

The Michigan Daily420 MaynardAnn Arbor, MI 48109www.michigandaily.com/advertise

Advertising [email protected]

Finance/Credit/TearsheetsNana [email protected](734) 418-4115 ext. 1240

National Accounts ManagerHillary Wang

Classified ManagerLeah Louis-Prescott

Local Accounts ManagerLexi Derasmo

University Accounts ManagerDoug Solomon

Digital Advertising ManagerAmal Muzaffar

Editorial Staff(734) 418-4115 ext. 1250

Business Fax(734) 661-4391

Twitter@michigandaily

Instagram@michigandaily

Facebookhttps://facebook.com/michigandaily

Issuuissuu.com/michigandaily

Follow Us


Sudoku Sponsorship(2 columns x 2 inches, black & white)

One-time run

One day per weekFall or Winter termFall & Winter term

$100/ad

$65/ad$55/ad

Color RatesSpot ColorTwo Spot ColorsFull Color

($125 minimum, $510 maximum)

$140$280$7.00 pci

Display Advertising

Display Deadlines

Packages Premium PlacementNew for 2013

Rates Bulk Contract Rates

Display PoliciesCancellations: Advertisers may cancel ads until the space reservation deadline without penalty. TMD will assess full advertising charges if an ad is cancelled after the space reservation deadline.

Contracts: Advertisers not fulfilling a bulk space contract will be charged the difference in rate between the contract level signed and the actual level fulfilled, or the open rate if applicable. Failure to fulfill a frequency contract requires payment for any advertising not placed. Your Account Executive can provide you with updates on contract fulfillment progress.

Display Ad Proofs: In order to receive a proof before publication, ads must be placed by 1:30 p.m. five business days prior to publication. Limit one proof per ad.

The Michigan Daily has created advertising packages that promote your message across multiple media channels; many of which include print, online and social media. Packages are designed to fit any size budget. Contact your account executive for more details.

Advertisers wishing to secure a specific position for their ad - if available - will be charged a premium placement fee of 10% of the cost of the space. Regular color charges apply.

Publication DayMondayTuesdayWednesdayThursdayFriday

Space Reservation DeadlineWednesdayThursdayFridayMondayTuesday

Rates and ContractsOpen Rate $16.00

Crossword Puzzle Sponsorship(2 columns x 2 inches, black & white)

One-time runFive Puzzle Pack

$75/ad$300

130”200”300”400”600+”

$15.75$15.00$14.50$14.00$13.00

(Minimum required column inches to be used between Sept. 2013 and April 2014. Signed

contract must be on file.)


1 12 23 34 45 5

Full Page5 col. x 10”

Half Page5 col. x 5”

Reproduction Specifications Column Inches

Full Page = 6 col. x 20”Half Page Vertical = 3 col. x 20”Half Page Horizontal = 6 col. x 10”Quarter Page = 3 col. x 10”Eighth page = 3 col. x 5”

Full Page = 5 col. x 10”Half Page = 5 col. x 5”

1 column = 1.7292”2 columns = 3.5834”3 columns = 5.4376”4 columns = 7.2918”5 columns = 9.146”6 columns = 11”

When designing your ad, please note that the first number listed in the size is the number of columns the ad will run across. The actual number of inches is listed below:

1 12 23 34 45 56 6

Half PageVertical3 col. x 20”

Quarter Page3 col. x 10”

Half Page Horizontal6 col. x 10”

Eighth Page3 col. x 5”

Full Page6 col. x 20”

Ads must be at least two columns wide by five inches tall.

Minimum Ad Size

Broadsheet Tabloid

The Michigan Daily is printed using an offset process.

Print ads are required to be submitted as PDFs.

Faxes and images from web pages are not recommended.

Screens less that 20% or greater than 80% are not recommended.

Quality of reproduction decreases when artwork is resized.

Black type in ads should be created using black only and not through a combination of process colors.

Ads should be provided at 300 dpi for optimal print quality and should not be less than 150 dpi.

Creative services are provided free of charge.

Display Ad Specifications

1.7292” wide

Actual Sizeone column inch 1”


Ann Arbor Demographics3

Population: 116,121Median resident age: 27.8 yearsMedian household income: $49,219

Print Advertising

Demographics

Circulation: 15,000 copies

Delivering Results

T he Michigan Daily boasts over 120 years of editorial freedom and excellence, and has contributed to some of the University’s most historical moments. As Ann Arbor’s only daily print publication, The Michigan Daily is the

optimal resource for reaching potential customers.

15,000 copies of The Michigan Daily are printed and distributed at more than 150 locations, including central campus, north campus, medical campus, and surrounding local Ann Arbor businesses. The Michigan Daily publishes Monday – Friday during the fall and winter semesters, with the exception of days classes are not in session.

Campus newspapers provide a valuable opportunity for advertisers who would like to reach the college student audience. The coveted local content remains a strong draw for students, ensuring that readership remains high among this hard-to-reach segment. Students tend to look for and act upon ads they see in their campus newspapers, delivering targeted, valuable ROI for marketers.4

Undergrads27,979

Grad Students15,447

Faculty6,615

Staff35,245

UniversityDemographics

University DemographicsUndergraduate students - 27,9791

Graduate Students - 15,4471

Faculty - 6,6152

Staff - 35,2452

Delivering ResultsAs a result of looking at any advertising in the printed version of a college newspaper:4

16% of students have purchased a product or service.19% of students have visited or called a retail store.27% of students have researched a product or service online.28% of students have attended an event mentioned in the advertisement.33% of students have gone to a website mentioned in an ad.33% of students have mentioned the advertisement/article to a friend.

1.University of Michigan – Enrollment by School and College, Gender, and Class Level (Fall 2012)2. Sitemaker.umich.edu/obpinfo/files/umma_faculty_staff_12.pdf3.http://www.city-data.com/city/Ann-Arbor-Michigan.html. 2012data4. 2013 re:fuel College Newspaper Readership Survey


Inserts

Why Use Inserts?

Insert Specifications

Insert Rates

Preprinted inserts are a great way to share detailed information about your business that readers will keep for an extended period of time. Distribution through The Michigan Daily is perfect for:

A sample of the insert for review and approval, and payment must be received by your Account Executive five business days prior to distribution. Failure to do so will result in rescheduling the insert. The Michigan Daily is not responsible for inserts shipped to the printer before approval.

Upon approval, inserts must arrive at the printer at least three business days prior to the insertion date. The advertiser is responsible for printing and shipping their inserts directly to the printer:

Michigan Web Press10441 Enterprise DriveDavisburg, MI 48350

Contact your account executive for detailed rates and distribution strategies.

Order enough to reach new and potential customers when you’re deciding on your print run, or use your extras and not let them go to waste.

- Menus- Information Cards- Event Calendars- Coupons- Sales and Special Events- Recruitment Flyers

Minimum insert size: 3.5” x 5.5”

Inserts greater than 11” x 12” must be folded.

Maximum insert size: 11” x 12”


Online Advertising

Online Policies

Our site receives an average of 71,700 visits per week from September through April. The number of pageviews per week averages 144,700.1

Ad Ownership: The Michigan Daily owns all rights to an ad created by our staff. Files will not be given to advertisers for personal use.

Cancellation: Any online advertisement may be cancelled before it goes live without penalty. After going live, the ad may be cancelled, but the advertiser will incur the cost of the impressions that were delivered. The advertiser will incur the full contracted cost of any cancelled weekly or monthly advertisements.

Downtime: In the case of downtime, each advertiser is still guaranteed their total paid number of impressions or days.

Publication: Online ads can remain live over periods that The Michigan Daily is not pub-lishing, including weekends and school holidays. Changes cannot be made to online ads during these time periods.

Online Ad Specifications

Online DeadlineSpace reservation, payment and creative must be received by 12 p.m. one business day prior to the start date. Ads that will be designed by The Michi-gan Daily must be received three business days prior to the start date in order to receive a proof.

3 Tweets for $150 Contact your Account Executive for more details.

Banner

Top/LowerBox

Banner(728 x 90 pixels)$12.50/1,000 impressionsWeekly: $500Monthly: $1,750

Top Box(300 x 250 pixels)$12.50/1,000 impressionsWeekly: $500Monthly: $1,750

Bottom Box(300 x 250 pixels)$7.50/1,000 impressionsWeekly: $300Monthly: $1,000

Sponsored Tweets New for 2013

1.Google Analytics, accessed September 2013.

Each ad must be placed with a minimum of 10,000 impressions. All ad files must be submitted in JPG/JPEG, GIF, or HTML format at a minimum of 72 dpi. Ads will rotate through all index and story pages.


Why Advertise Online?

Statistics

Twitter

Since 2007, The Michigan Daily has operated an independent and widely read news website, fea-turing breaking news and extended content. Advertising as part of The Michigan Daily’s online

edition extends the reach of your message beyond the campus community, which is a perfect comple-ment to your advertising message in our print edition. Reach this highly coveted audience by driving traffic directly to your website with ads placed in The Michigan Daily’s online edition.

In an average week during the fall and winter semesters, The Michigan Daily’s online edi-tion receives over 71,700 visits. Total pages viewed per visit are approximately two, for an average total of 144,757 pageviews per week.

140,000

70,000

Oct. 2012 Nov. 2012 Jan. 2013Dec. 2012 Feb. 2013 Mar. 2013 Apr. 2013

Weekly Visits1

Returning Visitors - 44.7%New Visitors - 55.3%

Visitors1

1.Google Analytics, accessed September 2013.

Total Visits: 1,742,041

Unique Visits: 967,966

Pageviews: 4,995,547

Followers: 19,818 as of 9/26/2013

The follower base is rapidly growing - Over 500 followers gained in 20 days.

1

September 2012 - April 2013


Classified DeadlinesLine ads: 10:30 a.m. one busi-

ness day prior to publication.

Camera ready display ads: 11:30 a.m. three business days prior to publication.

Typeset display ads: 11:30 a.m. three business days prior to publication.

Proof ads: 11:30 a.m. five busi-ness days prior to publication. Limit of one proof per ad.

Classified Display Advertising Options

Classified Advertising Options Classified Information

Open Classified Line Rate$4.15/line for the first run day.$2.50/line each additional consecutive day.

Open Classified Display Rate$16.00 pci

Classified Special PagesFall Realty: October 24th

Summer Realty: March 28th

Summer Employment: April 17th

Frequency Contract Rates(Semester contract - must be signed by 9/30/13 and

1/31/14)

Minimum number of lines per day3 lines4-7 lines8+ lines

$1.70$1.65$1.55

Bulk Contract Rates(Effective September 2013 - April 2014)

Minimum number of lines275 lines405 lines545 lines800+

$1.70$1.65$1.60$1.50

Bulk Contract Rates per column inch(Effective September 2013 - April 2014)

40”55”70”100”+

$14.30$13.50$13.10$12.85

Classified Advertising


Classified Policies

Abbreviations: Only standard abbreviations as defined by TMD will be accepted.

Ad Placement: TMD does not guarantee placement within classifications.

Cancellations: Ads may be cancelled prior to deadline only. Refunds will only be issued for ads cancelled prior to their first publication date.

Changes: Minor changes (those not affecting line count or general content) will be per-mitted until 10:30 a.m. deadline day.

Contracts: Frequency contracts are one term in length, but may be signed for two terms. Bulk contracts are effective September 2013 - April 2014.

Liability: TMD will be responsible for classified advertisement errors only if notified by 5:00 p.m. on the first day of publication, and will only provide a refund for the first day of errors.

Line Ad Format: The first 3 words of the first line will be capitalized and bolded. Other formatting will only be considered for ads of 8 or more lines.

Online: Classified line ads are also posted on TMD’s website, www.michigandaily.com. They are online free of charge and therefore no compensation is rewarded if site prob-lems occur.

Payment: No personal checks will be accepted during the last 30 days of the winter term.

Refunds: Any request for a refund must be submitted prior to the final run date for the ad in question. No refunds will be processed after the final run date.

Refusal: All ads are subject to editing and approval. TMD does not publish advertise-ments for resale of tickets at more than their face value. TMD reserves the right to re-quest samples of mail order items prior to accepting advertising.

Renewals: If an ad is discontinued and then started again at a later date, it is billed as a new ad. An ad may be extended at a consecutive rate if requested and paid in full by 10:30 a.m. on the originally scheduled ending date.

Size: Classified display ad width maximum is one column and depth minimum is one inch. Two line minimum for line ads. Variations in font style and size are available for classified display ads only. Each line has approximately 20-35 characters.

Student Discount: 25% off non-organizational, non-business ads only. Must be placed in person with student I.D.

Tearsheets: Provided by request only.


Publication Dates

Fall 2013

Winter 2014

September

January

March

November

October

February

April

December

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26

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11

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13

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2

7

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29

= away/home football game/ HA= publication day = non-publication day= publication day with early deadline

= publication day = non-publication day= publication day with early deadline


Special Pages, Weekly Sections, & Early Deadlines

Page & Run Date Description

Monday: Sports Monday - A broadsheet sports section.

Wednesday: The Statement - A tabloid section featuring extensive profiles of community members, major news stories, and other in depth news coverage.

Thursday: The B-Side - A broadsheet Arts & Entertainment section, our most widely read Weekly Section.

Friday: Football Saturday (Fall Only) - A tabloid that focuses on game preview and analysis. It is produced each Friday prior to a home game.

Publication DateSeptember 4, 2013September 5, 2013October 16, 2013October 17, 2013October 18, 2013December 2, 2013December 3, 2013December 4, 2013January 8, 2014January 9, 2014January 10, 2014January 21, 2014January 22, 2014January 23, 2014March 10, 2014March 11, 2014March 12, 2014

Space Reservation DeadlineAugust 29, 2013August 30, 2013October 9, 2013October 10, 2013October 11, 2013November 25, 2013November 26, 2013November 27, 2013December 9, 2013December 10, 2013December 11, 2013January 15, 2014January 16, 2014January 17, 2014February 25, 2014February 26, 2014February 27, 2014

Promote off-campus housing and special lease offers.

Take advantage of the school spirit around the most important game of the year.

Help students find your green beer specials and earn yourself a pot o’ gold.

Promote your business and support the team with an ad that surrounds the bracket.

Promote off-campus housing and special lease offers.

Advertise in this keepsake edition that will be distributed during graduation weekend, and seen by students, parents, other visitors, and the University community.

Let our readers know about items to give and places to take their special sweetheart.

Help students, faculty, and staff finish their holiday shopping. Advertise your holiday related sales.

Fall Realty - Oct. 24th

Beat OSU - Nov. 27th

Midnight Madness - Dec. 5th

Valentine’s - Feb. 10th

St. Patrick’s Day - Mar. 14th

March Madness Bracket - Mar. 17th

Spring Realty - Apr. 17th

Commencement Issue - May 2nd - 4th

Weekly SectionsEarly Deadlines


Ad placement: TMD reserves the right to determine the location of ads within the paper. Placement can be requested but not guaranteed. Guaranteed position requests are available for an additional fee of 10% of the space cost. Regular color charges apply

Ad Ownership: TMD owns all rights to an ad created by our staff. File work will not be distributed to advertisers for personal use.

Ad Proofs: Proofs are provided upon request when ads are placed 5 business days prior to publication. Limit one proof per ad.

Borders: A one-point rule will be added to any ad that has no specified border.

Cancellations: Advertisers may cancel ads until deadline without penalty. TMD will assess full advertising charges if an ad is cancelled after this time.

Color Liability: The liability of TMD for failure to publish color for any reason will be limited to a credit for the value of the color charge.

Corrections/Replacements: Requests for corrections of minor errors or replacements of camera ready/e-ads of same color status will be accepted until noon the day before publication. Honoring requests is at the discretion of TMD.

Credit terms: Payment is due on the 30th of the month following publication.

Depth requirements: Advertisements in the broadsheet paper which exceed 18” in depth will be billed at full column (20”). Advertisements in the tabloid paper which exceed 8” in depth will be billed at full tabloid column (10”).

Downtime: In the case of downtime, each online advertiser is still guaranteed their total paid amount of impressions.

E-ads: Advertisements are accepted via email. E-ads must meet current specifications; please contact us for the criteria. No proofs will be provided for e-ads and no credits will be given for errors in an e-ad.

Liability: The Michigan Daily assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the error, or the percentage of error that detracts from the effectiveness of the advertising message, as determined by TMD. TMD assumes no responsibility for any error not caused by TMD. The advertiser agrees to defend and indemnify TMD against any and all liability, loss, or expense arising from claims of libel, infringement of trademarks, copyrights, trade names, patents, proprietary rights or violation of rights of privacy, resulting from the publication of the Advertiser’s advertisement. The liability of TMD for failure to publish a scheduled advertisement for any reason, or for publishing incorrect ads in a specified issue, will be limited to publishing the advertisement in a subsequent issue.

General Policies


Orientation: Advertisements will not be printed upside down.

Overdue accounts: Accounts that remain unpaid after 30 days are subject to a monthly finance charge of 1.5% of the unpaid balance (18% APR). Billing advertisers who reach 90-day past-due status will not be allowed to advertise in The Michigan Daily until account balance is paid in full. If payment has not been received after 120 days, any collection fees warranted are the responsibility of the advertiser.

Payment: Billing Allow a minimum of two weeks for credit applications to be processed. Ads for Spring Break, websites, or political campaigns are not eligible for billing.

Pre-payment: Required for all advertising unless Advertiser is approved for billing. A local personal check*, business check, cashier’s check, money order, Visa, Discover, MasterCard,or American Express will be accepted. All payment must be in U.S. funds (dollars).University Short Codes will be accepted but Purchase Orders and P-Cards will not be accepted. Frequency contracts must cover a minimum of one month’s ads.

*Imprinted street address required on all checks

Rates: All rates are net/non-commissionable.

Refusal: TMD reserves the right to decline, discontinue, or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. TMD reserves the right to include the words “Paid Advertisement” in any ad. Ads are subject to cancellation by TMD at any time prior to publication. All controversial ads are subject to a 24 hour waiting period prior to approval or denial.

Tearsheets: Display advertising tearsheets are mailed at the end of each month. University departments will not receive tearsheets.

Typeset advertising: Advertisements designed by TMD are fully owned by TMD and may not be reproduced without prior written consent.

General Policies

420 MaynardAnn Arbor, MI 48109

www.michigandaily.com/advertise

Business ManagerKirby [email protected](734) 418-4115 ext. 1241

Advertising [email protected]

Finance/Credit/TearsheetsNana [email protected](734) 418-4115 ext. 1240

Business Fax(734) 661-4391

Facebookhttps://facebook.com/michigandaily

Twitter@michigandaily

Issuuissuu.com/michigandaily

Instagram@michigandaily

fall 2013 - winter 2014 advertising rates

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