Facebook in 10 Minutes a Day

Save Time on Facebook with Advance Planning

Gail NottSocial Media Strategist

http://gailnott.com/mastery

What We'll Cover

* Know your clients* Content inventory* Fast ways to create content* Calendar/Checklist* Sample Facebook Routine* Scheduling * Focus

http://gailnott.com/mastery

About Me * Started as a “Webmaster” in 1997.

* Front-end web developer Account →Management for small business clients.

* After 9/11 – Started my own business as a massage therapist.

* Opened a wellness center w/40 practitioners & instructors.

* Web marketing for my business & received 2 Constant Contact awards.

* I now support entrepreneurs in influencing their industry by being seen & heard to attract clients they love.

http://gailnott.com/mastery

Why Facebook?

Choose 1 & get it done. (Then add another)

Source: http://www.mediabistro.com/alltwitter/files/2013/04/social-media-demographics.png

http://gailnott.com/mastery

Know Your Ideal ClientsKnow who you're sharing with so that it's easier to know how to phrase your updates, as well as to know what updates will be important to your fans.

If you know your audience well you'll avoid wasting your time and theirs with irrelevant posts.

http://gailnott.com/mastery

FAQ'sWhat are their concerns before they need your services?

* What problems are they facing?

* When they wake up in the morning, what do they worry about?

http://gailnott.com/mastery

Content Inventory Videos Blogs Company News Articles White Papers Slideshows Infographics MP3's Interviews Podcasts Workshop Notes Handouts Books/Book

Chapters

http://gailnott.com/mastery

Organize to Fit Your Top 10 FAQ's

1. Time – Setup checklist, calendar, sample routines.2. Where to Start – Target market profile, social media demographics3. Focus – List of apps,time management tips, expert interviews4. Get Clients – Target market profile, “Content to Clients” process5. Do I have to? - Social media demographics, expert interviews/biz analysis6. Being interested – Blogs, videos, expert interviews7. Be unique – “Content to Clients” process8. How often – Social media demographics, how-to videos9. How to delegate -Blogs, videos, expert interviews, my SOP10. Biz/Personal – Expert interviews, guest bloggers, blogs, videos

http://gailnott.com/mastery

Use a Marketing Calendar/Checklist

Use Google Calendar, a task manager (I use Asana.com), or a spreadsheet as your publication calendar.

Create an entry each day for the types of content you want to post.

What do you already use to Get Things Done?

http://gailnott.com/mastery

Sample Facebook Routine* Post on Page

* Respond to comments or questions on Pages.

* Comment on at least 3 Pages as the business Page.

* Post on personal Timeline (you could share your business Page post).

* Comment on at least 3 personal Profiles of business contacts.

* Post & comment in at least 1 Group.

http://gailnott.com/mastery

Schedule Your Posts* HootSuite or Sendible* Facebook Scheduler* PostPlanner

When you start to create an update, click on the clock, then pick the year, month, day, and time you want your update to be published.

http://gailnott.com/mastery

FOCUS

* Avoid browser tabs* Use a timer* Close your browser when done* If needed, use an extension that forces you to close the browser, like StayFocusd or Procrastinator for Google Chrome.

http://gailnott.com/mastery

Do You Need More Support?

Brandy MychalsCreator of the Character Code™ Systemwww.BrandyandVinca.com

“Gail Nott has placed me on the map when it comes to Internet Marketing.

When I started, I wasn’t on Facebook and didn’t even understand the concept. Gail was very patient in explaining it to me and walking me through the process.

She helped me move at a pace I was comfortable with from that first foray into social media to building my own website.

Best of all, Gail is very easy to work with and gets along with everyone.

I highly recommend Nott Ltd Solutions!”

http://gailnott.com/mastery

Facebook Mastery: Step-by-StepWhat We’ll Cover:

* Content Planning – Blogs, Images, Infographics, Videos, Engaging Posts* Call to Actions (that aren’t salesly!)* Creating a Comprehensive Plan: Purpose, What & When to Post, Consistency* Growing Your Facebook Audience: Content, Plugins, Cross-Promotions, Tagging, Links, Contests* Rich Engagement that moves your business relationships forward.* 10 Things Not to Do!* Getting the Most out of Facebook Ads

$19710% Donated to Typhoon Yolanda Relief through GlobalGiving.org

http://gailnott.com/mastery

Summary

* Know your clients* Content inventory* Fast ways to create content* Calendar/Checklist* Sample Facebook Routine* Scheduling * Focus

Facebook Mastery Step-by-Stephttp://gailnott.com/mastery