5 elements of a great facebook ad€¦ · 5 elements of a great facebook ad why be on facebook?...

5 Elements of a Great Facebook Ad

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5 ELEMENTS OF A GREAT FACEBOOK AD

Defining Your Goals

Choosing the Right Solution

Where to Show

Your Target Audience

Choosing the Right Creative


Why be on Facebook?

Over 50% of U.S consumers are on Facebook.

They spend an average of 40 minutes a day using it.

44% of users only access Facebook via mobile device.

75% of business actively use Facebook to market their business.

56% of businesses are investing in Facebook Advertising this year.

50% 40 minutes 44% 75% 56%

Defining Your Goals

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1 Why are Goals Important? Facebook can help you accomplish one or multiple goals. Each business is different, so don’t rush through this step. ●  Not defining goals can cause you to stumble with choosing the right solution, target audience

& more.

●  Goals are essential to determining the campaign’s success & future.

Before agreeing on a budget, setting up your campaign or choosing your creative take a minute and think about your goals for your campaign and business.

Do this and you’ll find everything else just falls into place.

Types of Goals 1

GOALS Get Conversions

Likes & Shares

Start a Conversation

Brand Awareness

Website Visits

Gain Followers


Choosing the Right Solution

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2 Choosing the Right Solution Local Awareness Website Clicks

●  Drive mobile users to your location

●  They can call or get directions

●  Targets people near your business

●  Generates engagement

●  Drives users to your website

●  Ideal for users to get more information or take action on your site

●  Best to drive conversations

●  Drives brand awareness

●  Targets users that have previously been to your website

●  Keep you top of mind

●  Capture missed opportunities

●  Generates a following

Retargeting

Your Target Audience

3


3 Your Target Audience Now that you have outlined your goals and found the solution best suited for your goal, what users are you going after? Here are some questions to keep in mind:

●  How far does your user need to travel? And are they willing to? ●  Do they have to be a certain age for your product or service? ●  Do you appeal to a certain demographic or people with certain interests and behaviors?

Geographic Demographics Adtl Targeting Options

●  Local (Radius or City) ●  DMA ●  National

●  Age ●  Gender ●  Education & Financial

●  Interests & Hobbies ●  Behavioral ●  Custom Lists


3 Your Target Audience You are a day spa promoting eyelash extensions, your ideal target audience may by Women, ages 18-50 that live within a 10 mile radius. If you are a plumber with multiple locations in the DFW area, your ideal target audience may be both women and men, ages 24-65 in the DFW area that own homes.

Where to Show

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4 Devices Most solutions offer the chance to show on both mobile and desktop devices. However, some solutions like Local Awareness are only available on mobile.

Best practice is to show on both to get the best inventory. But depending on your goals, website and target audience you may only choose one or the other.

Choosing your Creative

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5 Guidelines

Call To Action Your image and text should speak to what you want to user to do.

High Quality Images should be high quality for mobile and desktop.

1200x628 is ideal size

Unique to Brand Images should be owned by you and speak to your brand and services.


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5 Best Practices

High quality

Strong Focal Point

Highlights product or services

Appeals to your target audience A clean spa image will appeal to someone

looking for relaxation.

A picture of the outdoors will appeal to people that like nature.


@reachlocal #5in15

5 Creative to Avoid

Images with more than 20% text

Copy or trademarked images

Generic images

Shocking or offensive images or text

No before and after or “ideal body” images

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5 WAYS YOUR LISTINGS COST YOU CUSTOMERS 5 Elements of a Great Facebook Ad

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5 elements of a great facebook ad€¦ · 5 elements of a great facebook ad why be on facebook?...

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