dig day - facebook
DESCRIPTION
Oct. 7, 2010TRANSCRIPT
Facebook missionFacebook mission
Give people the power to share Give people the power to share and make the world more open and make the world more open and connectedand connected
The Social Graph The Social Graph
120M120M 380M380M
550M550M++
monthly active users
150M+
mobile users
Marketing Opportunities on FacebookMarketing Opportunities on Facebook
BRAND
Organic distribution on FacebookOrganic distribution on Facebook
Earned Media - Earned Media - Newsfeeds Newsfeeds
Bought Media Bought Media Ads Ads
Owned Media - Owned Media - Pages Pages
Friends influence friends
Come and join us at Bacardi and learn how to make the perfect Mojito, win prizes and help us create the next rum flavour…
Get in the Spirit with Bacardi
Bacardi
Bacardi
Bacardi
Social Context in Social Context in advertisingadvertisingWord of mouth at scale
68%68%lift in ad recalllift in ad recall
2x2xincrease in message awareness
increase in message awareness
increase in purchase intent
increase in purchase intent
4x4xSocial context increases effectiveness
Facebook PagesFacebook Pages
Facebook Pages – a ‘Hub’ for Facebook Pages – a ‘Hub’ for brandsbrandsCreate unique dialogue between brand & audience
Develop deeper relationship with
consumers
Drive Fans & Post directly into their
Newsfeeds
Create a 2-way dialogue
Utilize your insights Fans over time
Fan demographics & location
Wall Posts
Likes
Comments
Per-post interactions
Upstream traffic data
Innovation
Facebook Connect
CNN.com – An early adopter
Audiences could choose to see just
their friends Comments or updates
from the World
The Obama Live Stream ushered in a new way to watch live
broadcast socially with the world
The CNN Live Stream produced 8,500 Comments per
minute at it’s peak when Obama was speaking driving
Unique users up 2m – 6m
Become a fan of Levi’s on Facebook
See what your friends like
Buy your friend a birthday gift
Social shopping with Levi’s
Linking back to Facebook
Benefits
Traffic Engagement Customer insights
Looking forwardLooking forward
Facebook Places
Chris Porter is presenting at Bacardi London
See who’s checked in nearby
Generating a story in their News Feed
And tell your friends where you are and who you’re with
PlacesWho. What. When. And now where.
Go simpleGo simpleGo simpleGo simple
Go realGo realGo realGo real
Go bigGo bigGo bigGo big
Go simple, go real, go bigGo simple, go real, go bigGo simple, go real, go bigGo simple, go real, go big
Thanks