FacebookDeepan Chakravarthy

Social Media Day

Statistics• 400M+ users• 550K+ apps• 250K+ websites integrated with f8• 100M+ access from mobile• 50% users login in any given day• Average user has 130 friends• Average user is connected to 60

pages, groups, events

Various Components

• Applications• Pages• Groups• Events• Facebook Connect• Social Plugins• Ads

App Leaderboardhttp://appdata.com/

Pages Leaderboard http://pagedata.insidefacebook.com/leaderboard/

Case Study – Parking Wars

• Parking Wars• TV Show by A&E’s

Television• Facebook game• 400k+ users

Good yet less popular

•Who has the biggest brain•We Read•Upcoming•Geo Challenge•Pandora

Money

• Ads• Virtual Goods• Pro accounts

FB Connect

• Muziboo• Techcrunch• Digg• Slashdot

Social Plugins

Social Plugins

• Mashable

Ad targeting my wife