excellent tips to help you understand email marketing
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In order to be successful, every company must mark...TRANSCRIPT
Excellent Tips To Help You Understand Email Marketing
It is extremely important to communicate regularly with your customers when dealing with
email marketing. You can stay in touch with your customers thanks to email marketing. Read
this article for some great email marketing tips.
No business or website wants to be accused of spamming. Take every precaution you can to
protect your company's integrity. You can do this by adding an opt-in procedure. Providing an
opt-in option on your website will make subscribers confirm their interest in receiving emails
from you. The email that you send should have two links: one that refutes the subscription,
as well as one that confirms it. Not only will your customers be thankful for the added
security, but this shows that what you sent out was not spam.
A great way to get clients to look forward to your emails is to include a coupon or other
special offer in them. In that email, entice them back to your site by telling them they will see
the discount after clicking on a link. Include a sales pitch stating that the client can
experience significant savings via your coupons.
Have a special birthday email for your subscribers. Your opt-in can have an optional field for
subscribers to give your their birthday information and you can set up automated greetings.
This will endear your customer to you, and it might even increase your sales if you send them
a birthday discount code!
Get permission from people on your email list before sending them an email. If you're like
most people, you get penny stock and mortgage emails daily, and block them with a spam
filter. Sending out spam will give a bad image of your business. Concentrate your efforts on
marketing strategies that are well received.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually
wants to be there. This means all your subscribers will join your mailing list willingly and know
what they are signing up for. You will be less likely to get in trouble for sending out spam.
Ask your customers if it is okay before you email them. When you email customers (or
potential customers) unsolicited, you risk being faced with complaints of spam, and your
messages will go unread. This can cause backlash against your profitability in the form of
customers opting out of your email lists, and can even result in problems with your web-hosts
and internet service providers.
Always include an unsubscribe link in your emails. You must ensure that the link is visible,
easily found and not buried beneath images or huge chunks of text. It is important that users
feel like they are not committed to your emails.
A standard length of 60 characters or less is best for your subject line. The reality is that
some email programs will shorten your title if you don't. Other clients simply can not display
any more characters. Regardless, 60 characters is more than enough for readers to decide
whether they want to read the email more or simply delete it.
Email marketing is a great way to generate excitement about your brand, even if the process
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