tips to better understand your customers
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PAUL MARTIN CHARTERED ACCOUNTANT WWW.PMARTINCA.COM
T I P S T O B E T T E R U N D E R S T A N D Y O U R C U S T O M E R S
Understanding your customers is one of the
major ingredients of a successful business.
Business owners who truly know their
customers and what they want are bound to
flourish in whatever venture they undertake.
TIP #1 - KNOW YOUR CUSTOMERS
A simple way that you can know your
customers is by looking at the foundation
of your business.
Whether you offer a product or a service,
you've probably started a business
because you found that no one in the
market is offering that kind of product or
service, or there is high demand for that
product or service and limited suppliers
offering it. Whatever your reasons for
setting up your business, it will lead you to
knowing who your customers are.
TIP #2 - CONNECT WITH YOUR CUSTOMERS
You need to talk with them and ask them
for feedback. This way, you can fully tailor
your product to meet their needs.
You can send online surveys,
questionnaires or feedback forms to ask
how they feel about your business and
your product or service.
Let them know that you appreciate their
feedback and use it to improve your
TIP #3 - USE DATA TO UNDERSTAND THEIR BEHAVIOR
Your inventory, sales and other reports or
data can be used to understand your
Any data your business can gather will
greatly help to look for patterns of
behavior, such as how your customers
make orders or purchases.
Use this data to your advantage to
improve customer satisfaction and loyalty.
You can also use this data to help you
think of strategies that would increase
your sales, like upselling or cross-selling.
TIP #4 - RESEARCH YOUR COMPETITORS
Know what they are doing and how they
present their products/services to the
Don't copy their strategy, but use it as a
reference and create your own ways of
W A N T T O I M P R O V E Y O U R S A L E S A N D B U S I N E S S V A L U E ?
7 WAYS TO GROW YOUR BUSINESS
Join us in this seminar.
23 March 2017 (Thursday) 4:00 PM and
24 March 2017 (Friday) at 8:30 AM
Paul Martin Chartered Accountant Ltd
Boardroom, Level 1, The Lane, Botany Town
REGISTER ON THE LINK