tips to better understand your customers

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  • PAUL MARTIN CHARTERED ACCOUNTANT WWW.PMARTINCA.COM

    T I P S T O B E T T E R U N D E R S T A N D Y O U R C U S T O M E R S

  • Understanding your customers is one of the

    major ingredients of a successful business.

    Business owners who truly know their

    customers and what they want are bound to

    flourish in whatever venture they undertake.

  • TIP #1 - KNOW YOUR CUSTOMERS

    A simple way that you can know your

    customers is by looking at the foundation

    of your business.

    WWW.PMARTINCA.COM

  • Whether you offer a product or a service,

    you've probably started a business

    because you found that no one in the

    market is offering that kind of product or

    service, or there is high demand for that

    product or service and limited suppliers

    offering it. Whatever your reasons for

    setting up your business, it will lead you to

    knowing who your customers are.

    WWW.PMARTINCA.COM

  • TIP #2 - CONNECT WITH YOUR CUSTOMERS

    You need to talk with them and ask them

    for feedback. This way, you can fully tailor

    your product to meet their needs.

    WWW.PMARTINCA.COM

  • You can send online surveys,

    questionnaires or feedback forms to ask

    how they feel about your business and

    your product or service.

    Let them know that you appreciate their

    feedback and use it to improve your

    business.

    WWW.PMARTINCA.COM

  • TIP #3 - USE DATA TO UNDERSTAND THEIR BEHAVIOR

    Your inventory, sales and other reports or

    data can be used to understand your

    customer.

    WWW.PMARTINCA.COM

  • Any data your business can gather will

    greatly help to look for patterns of

    behavior, such as how your customers

    make orders or purchases.

    Use this data to your advantage to

    improve customer satisfaction and loyalty.

    You can also use this data to help you

    think of strategies that would increase

    your sales, like upselling or cross-selling.

    WWW.PMARTINCA.COM

  • TIP #4 - RESEARCH YOUR COMPETITORS

    WWW.PMARTINCA.COM

    Know what they are doing and how they

    present their products/services to the

    market.

  • Don't copy their strategy, but use it as a

    reference and create your own ways of

    attracting customers.

    WWW.PMARTINCA.COM

  • W A N T T O I M P R O V E Y O U R S A L E S A N D B U S I N E S S V A L U E ?

  • 7 WAYS TO GROW YOUR BUSINESS

    Join us in this seminar.

    23 March 2017 (Thursday) 4:00 PM and

    24 March 2017 (Friday) at 8:30 AM

    Paul Martin Chartered Accountant Ltd

    Boardroom, Level 1, The Lane, Botany Town

    Centre.

  • REGISTER ON THE LINK

    BELOW!