Everyone is a communicator!

Emerging ideas for CPWF communication in research

for development September 30, 2010

Purpose of presentation is to present emerging ideas on communication in CPWF and get feedback from everyone •What are you looking for•Useful/Confusing•What’s missing

It is the straw-man/burning man presentation!

What is communication: The inception of an IdeaBeyond American scientists and educators we all know smoking is bad? Is this your idea?Been carefully crafted…

Source: Terry Clayton

Communication is not linear

Successful farmer is in an important position between the two clans, and a reasonably important source of problem solving.

Strategy of linking in to the central nodes of both subgroups, thereby enhancing access to problem solving resources.

Accessing external resources

Observations on CPWFCPWF has important messages for different scales and levels (local, national, basin, global) Transformation in how water is managed Insights to make poverty alleviation more effective Insights into what is working and what is not Strengthening social-ecological resilience of communities

Diversity – each basin is different. But each basin also has something to learnIdentity –Adaptable, localized but consistent - everyone has a role to playA lot of information being produced – how to use, how to get out intermediate products

Different types of communication (applicable to CPWF)

Overall CPWF community

Communication cuts across different levels and scales

Knowledge Management Team

Emerging communication strategies

Use strategic communication approach: the use of communication in a planned, strategic way in order to bring about positive social change

Emerging communication strategies (2)

Networked approach CPWF Global

KM Team

Communication Basin 1Coordination

N1 N2

Farmer groups, water groups,

Basin 2 Coordination

M1 M2

Farmer groups, youth groups, etc

Partners, media, and others we

will work with to spread our ideas

Emerging strategies (3)Support production of intermediate products from research (since time bound program)Develop partnerships to disseminate materials through other knowledge bases and channelsHave a consistent and localized CPWF identityOpen access and open source

What we will be doing to support you?Spaces to foster collaboration between basins using IT and other mechanisms

Flickr, youtube, slideshare, document repository, revitalize e-letter

Support (2)Support to basin teams in using strategic communication approaches & sharing across basinsSupport to disseminating research findingsSpaces to publish intermediate results and storiesProviding linkage to global media sourcesRepackaging and communicating phase 1 results

Support (3): Practical guidelines & support materialsConsistent but localized identity: builds identity for both basin and CPWF globally. Practical Guidelines for basins and projects use of logos, Standard text, etc Publishing guidelines Standard acknowledgements Provision of materials for

display at meetings/handing out to key people, etc.

Key take home messagesEveryone has a role to play in CPWF CommunicationCommunication needs to be contextualizedCommunication is both process and productRole of communication is to support the research effort to achieve changes needed for impact

Questions for discussion What support would you like in terms of communication?What gaps do you see in the current communication thinking?What is not clear? What other ideas/suggestion do you have