employee communications at qualcomm - iabc san...
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Employee Communications
at Qualcomm
IABC - San Diego Chapter
May 26, 2010
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Fortune 500 | Member of S&P 100 & 500 Indexes
Broadly licensed patent portfolio:~12,600 U.S. and ~59,200 international granted patents and pending patent applications
Celebrating 25 Years of Innovation
Leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies
World’s largest fabless semiconductor company, #1 in wireless
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Employees
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LocationsOFFICES ACROSS THE GLOBE
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Workplace Facts – 2009
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The Employee Communications Team
Comprised of eight content specialists
Sits within HR function
Worldwide responsibility, operating out of corporate headquarters
in San Diego, CA
Human Resources
Learning Center
Employee Communications
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Key Areas of Focus
Global
CommunicationsCommunications aimed at improving collaboration and
information flow between all Qualcomm sites worldwide
Division
Communications Communications within and across divisions
Enterprise
CommunicationsCommunications across the entire Qualcomm
organization
Communications aimed at promoting visibility and disseminating
messaging from the executive leadership team
Executive
Communications
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Programs that:
INFORMCONNECTENGAGEINSPIRE
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INFORM
Keep employees up to speed on company activities, business strategies, industry news, events and more…
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Division Communications
Communication support for ~10 business units
Communication strategy & consulting during
organizational changes
Communication plans
Key messages, FAQs
Announcements, meetings
Acquisition communications Comprehensive communications for both sides:
Acquired company: extranet, manager talking points, FAQs
Qualcomm: communication plan, acquisition overview document
with key messages, manager talking points, FAQs, intranet stories
GUIDING EMPLOYEES THROUGH CHANGE
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All Hands Meetings Company-wide meetings held 2x year
(ad hoc for special circumstances )
Divisional meetings held throughout
the year
Wide impact:
300+ and 600+ person facilities in SD
Live and on demand video-streaming
capability
Employees gather to watch together at our
large domestic sites
Questions solicited in advance help shape
agenda
Questions taken live and online create
dialogue
Event satisfaction survey
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QC Daily NewsPRIMARY INTERNAL COMMUNICATIONS VEHICLE
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QC Daily News
Product launches
Global market and strategy updates
Executive interviews
Tradeshow coverage
Internal events
“QTips”
Profiles
Quizzes/Polls
STORY TYPES
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CONNECT
Connect employees to each other, and to our executives…
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Executive Communications
Breakfast meetings
Candid, informal conversations
Visiting global employees invited
Video messages
New Year message
CFO interview
Executive Q&A series
“Ask an Exec” video series
Employees interview the CEO
LEVERAGING THE ACCESSIBILITY OF OUR EXECUTIVES
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Profiles & Roundups
Executive profiles humanize our
executives
Employee profiles help us get to
know our colleagues
Global QLife and volunteer
roundups connect sites and share
experiences
PERSONALIZING THE DAILY NEWS
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ENGAGE
Use various types of media to grab and keep employees’ attention and encourage dialogue…
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Award-Winning Example
Interactive
intranet site
built on Web 2.0
platform
Animated executive
messaging
delivered to
employees’ phones
Micro-blogging to
connect
international
teams and break
down silos
USING SOCIAL MEDIA TO CONNECT AND ENGAGE EMPLOYEES
Double winner: Employee & Member Communication and Electronic & Digital Communication Management
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Video, Video, Video
Site spotlights
Executive interviews
Intern profiles
Employee contests
From full-scale production to Flip, and everything in between
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Employee Tradeshow
Annual employee tradeshow held in San
Diego
Provides employees with “hands-on”
opportunity to learn about Qualcomm’s
areas of business
Live demos and business/product overviews
provided by division representatives
Corporate functions share info on services
Online video shares the event with remote
employees
EMPLOYEES’ DAILY WORK BROUGHT TO LIFE
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Talk Back Week – Silver Quill Winner
Interactive, transparent survey using news commenting
feature and instant polls
Encouraged dialogue by allowing employees to read
others’ answers
“Email-a-friend” allowed us to reach non-readers
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QC IQ
Came from Talk
Back Week feedback
Educates and
entertains
Drives employees
back to stories and
recent events
Employees can
suggest questions
WEEKLY TRIVIA QUIZ
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INSPIRE
Convey our unique history and culture and reminding employees how their contributions make a difference…
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52 Weeks at Qualcomm
Collection of short historical stories about the
company that provide insight into our culture
ANECDOTAL STORYTELLING CONVEYS UNIQUE CULTURE
Interviews conducted with
highly tenured employees
Component of employee
on-boarding program
Automated system sends
employees one story each week
during their first year
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Milestone Commemoration
“Tribute to Irwin”
Major milestone recognition
Employee celebration
In-depth coverage with division
newsletters/vehicles
QCDN story/video highlighting the
team and their achievement
Acquisition and global site
anniversaries
QCDN stories
Congratulatory video messages
from leadership
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Annual Report about People
Conveys year-in-review from
employees’ perspective
Print and online versions available
Employees encouraged to share
externally
Tied to annual Employee
Photo Contest
Creates a global community
of employees
~100% employee-submitted photos
and content
CELEBRATING & CONNECTING EMPLOYEES
Thank You