social media 101 iabc
TRANSCRIPT
Social Media 101: Getting Started
Why Social Media???
Mission Vision Strategy Goals and Tactics
Goals and Tactics
What is it?
• Social Sharing Network
• Uses 140 characters
• Directly connects you to influencers
• Over 500 million users (200 million active)
How can you use twitter?
• Don’t be an egg• Pick your name
• Max 15 characters but shorter the better
• Follow people• Friends, Reporters,
news outlets, target audience
• Listen!
Pro-Tip: Use Twitter lists
Pro-tips: never start a tweet with an @sign, don’t stress about punctuation, but make sure you are understood!
How do I get followers?
•Stumble into greatness•Born into greatness•Work to be great
Stumble into greatness
Born Into Greatness
Work To Be Great
• Find the influencers that matter to you
• Engage with them• Engage on issues that
important to you• Engage in popular events
What is it?
• LinkedIn is a social networking website for people in professional occupations
• Searchable professional database
• Great place to showcase your issue expertise and connect B2B
How to use?• Make sure your resume
is always current• Show case projects and
awards• Collect business cards
and follow up and stay connected
• Join Group discussions
Pro-tip: Cardmunch IOS app for your phone
Facebook: Background
• Largest social network
• Great for sharing personal updates
• Largely used to share pictures and personal life updates/views/stories
Facebook: Basics
• Share pictures!
• Use active language if you want action
• If sharing a link, once link content previews, delete the link.
• Comment on articles on pages that interest you
Facebook: Pro-Tips• Test your content
– Title
– Display image
– Preview text
It’s Social first
• Engagement is far more valuable than big numbers
• 25% of Facebook users don’t bother with privacy settings
• 89 million Facebook users are “mobile only”
Final PRO-TIP on Content Creation
• No one likes to disappoint their mother
• Middle aged women are the biggest social sharers
• Frame your content so that your Mom wants to click and share it for a better chance that it will spread!
Speaking of Mobile…
What’s next?
• Set a goal•Get started• Start small•Ask for help• Keep learning
Thank You!Lauren Glickman
Adjunct Faculty,
Digital Communications Consultant
www.windyglick.com