elevators in india - advertising rates & details
Post on 19-Oct-2014
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Advertise in Elevators in India via www.TheMediaAnt.com. Explore pricing information, inventory and location details for Elevators Advertising in India here.TRANSCRIPT
Advantages of Elevator Advertising in India
► An inhabitant of an apartment block or an employee in an office building uses the elevator on an average of 4 times a day.
An elevator ride lasts between 30 and 80 seconds, an ideal time span to communicate.
Elevator advertising benefits from exclusiveness in the elevator and waiting areas.
There are no external stimuli to distract the audience.
Inside the elevator, the eyes and ears of the public are instinctively looking for sources of information/entertainment.
Advantages of Elevator Advertising in India
Exclusiveness is doubled by repeated exposure to the message.
The readership for the elevator commercial exceeds 90% – the lack of other activities in an enclosed space makes advertising frames more attractive and, consequently, induces the public a positive reaction.
The advertising recall rate is 45%, much higher than traditional media vehicles. (Source: Nielsen research on elevator advertising)
Image of Elevator Advertising
Image of Elevator Advertising
Image of Elevator Advertising
(+91) 96-86-595443
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