einari kanerva founder and ceo [email protected] its my life – also in corporate...
TRANSCRIPT
Traxmeet Ltd develops motivating applications for wellness and sport.Our products are based on innovative use of activity data in sports, wellness promotion and preventive care.
Physical inactivity is #4 leading health risk factor Physical inactivity is #4 leading health risk factor for all global deaths, with 31% of the world's population not physically active.1 billion overweight
people
300 million obese people
50% increase in diabetes in US and UK
WHO 2012
Corporate productivity loss by health issues and sick leave
> €1 trillionEmployee benefits> €30 bn
Average wellness programs’ ROI > 200%
Corporate wellness market> €5 bn
It’s my life helps people to understand and change their behavior.
Ìt’s my life is a low-threshold service for monitoring and motivating everyday physical
activity, sleep and passivity.
The service consists of coaching, easy-to-use web service with gamification and a small wearable activity meter that you wear during daily activities. We also support selected consumer products like Polar Loop.
MOTIVATE employees to healthier living with small
steps
Employee wellnessEnd-user “Simplest way to track and master my wellness”
Enterprise “Real-time wellbeingscore and better wellness activity ROI”
Coach “Higher value for my customers, extended customer base
Bringing activity data to personal and corporate decision-making
Case, finance company, Finland6 month project
50% increase in activity!
Team challenges gave the best
results
Case, manufacturing
company, France3 month project
100% increase in
activity!
Case, IT company, Finland6 month project
90% active in the service
in the end
Use case example
• Corporate wellness program for 12 months– Target: better wellbeing by increasing every day physical activity– Participants: 70 employees (office workers)– Project team: company HR, coach, service provider
• Actions– Wearable device and mobile app to all participants– Team challenges– Group coaching by lectures and opportunities to experiment new activities (e.g. hot yoga)– Monitoring of results on a monthly basis
• Results after six months– 70% active– 50% increase in daily physical activity (from 4000 steps to 6000)– next steps planned
Sales with partners
Finnish Defense Forces
Partner examples
Used in four countries, +150 companies• Ready for rapid international expansion
Integration to service partners portfolio• Corporate fitness service providers• Health management organizations• Insurance companiesBusiness model
• revenues from user and coaching licenses and devicesKey-USP
• Corporate solution with effective coaching
