ecru magazine media pack

cruMedia Packe

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Mission Statement & Editorial Policy

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“Ecru takes an unconventional approach to fashion, profiling the next generation of talent within the creative industry. Ecru reflects an un-bleached, raw viewpoint through it’s relationship with the industry and the reader. Aesthetics to tell their story is mirrored through the clean-cut feel to the publication.”

Ecru profiles up and coming talent within the fashion industry, ranging from designers to illustrators. Ecru’s hope is to showcase all aspects of fashion, from beginning to end, displaying process and narrative along the way. Therefore, focusing on the beauty of construction within garments, seen through illustrations, fabrics and craft. To get to the final product, Ecru delves in to fashion insiders philosophies to see their aesthetics, demonstrating the intimate

interaction which happens throughout the entire process. This is a new approach to fashion, reflected in Ecru’s title with it’s off-white theme. Garments are the main influence to Ecru, however the clothes are accompanied by models, photographers etc, therefore, we focus on the entire package of who’s next.We hope the dimension we are building in Ecru will bring our readers a fresh experience, inspiring them with a new way in consuming fashion.

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Magazine Format & Visual Identity

Full single page spread, portraitHeight x width

Full: 297mm x 210mmBleed: 303mm x 216mm

Full double page spread, portraitHeight x width

Full: 297mm x 420mmBleed: 303mm x 426mm

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As an intellectual fashion magazine, Ecru embraces minimal and clinical aesthetics. The large scale of white spaces resembles a gallery space. The content of Ecru speaks for itself, therefore needing no

exaggeration.

69% Female

31% Male

Ecru features

menswear to attract the male audience but is primarily female driven.

Target Audience Age Range:

17-28 years of age.

Ecru targets students and graduates to inspire them to showcase their stories within Ecru. The audience we aim for is industry professionals in a creative environment.

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Readership &Demographics

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Ecru magazine starts with a

circulation of 10,000 copies throughout the UK, targeting the socially active reader, providing an

u n c o n v e n t i o n a l approach to fashion. Addressing the fashion knowledgable industry professionals, Ecru shows a strong interest in the next generation of

c r e a t i v e s . By profiling new talent, Ecru is aimed to gain the featured intellectuals the recongition they have worked for and deserve.We aim to attract an audience who can relate to the topic themselves focusing on the beuty of the

c o n s t r u c t i o n of clothing.

The process of craft is the underlying factor for every issue of

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Outline of Contents

Ecru; appreciating how garments are created.

Who’s next and what to expect from Graduate Fashion Week.

Freshest reports from the Autumn/Winter fashion week shows, highlighting emerging talent from the catwalk and newest ways of profiling.

Backstage details.

Up and coming fashion design graduates, showcased through illustrations and editorials.

Fashion design students shown through narrative and process within their working environments.

Editorials featuring up and coming

photographers.

Up and coming illustrators.

Incorporating new faces within the

modelling industry.

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Front Cover

EditorsLetter

ContributorsList

Blow PresentsEditorial






Backstage LFW

A/W 12Fam Irvoll

Backstage LFW

A/W 12Fam Irvoll

Blow Presents

Live

Blow Presents

Live

Stina Persson

Illustrations

Stina Persson

Illustrations

Stina Persson

Illustrations

Stina Persson

Illustrations

Designer Gemma Williams Editorial




Claire HuishEditorial








Designer Grace Butler Illustrations




Designer Grace Butler

Editorial


Editorial

Issue 1 Flat Plan

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Editorial


Editorial


Editorial


Editorial

Louise Bennetts

Illustrations

Louise Bennetts

Illustrations

Louise Bennetts

Illustrations

Lydia Garde Editorial

Louise Bennetts

Illustrations

Louise Bennetts

Illustrations

Louise Bennetts

Illustrations








Veronica Kadi

Illustrations

Veronica Kadi

Illustrations

Daniela Stevens Editorial



Issue 1 Flat Plancrue






IyrnaMikhailovich

Narrative

IyrnaMikhailovich

Narrative

Eve TokensNarrative

Eve TokensNarrative

AnyaEdwards Narrative

AnyaEdwards Narrative

BackCover

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Availability &Potential Stockists

£3.00 per issue

Exclusive to the UK

Anually released in May

Graduate Fashion Week

Universities feature per issue

Available on ecrumagazine.co.uk

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PR companies:BLOWBloody GreyElla DrorSnowTrace PublicityExposure

Bookstores:W H SmithClaire de RouenICA bookshop

MagmaSoho Original Bookshop

Boutiques, Galleries & Department Stores:BarbicanBeyond the ValleyBrownsDover Street MarketTate ModernWhitechapel Art Gallery

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Launch Tools

ecru magazinemagazine.co.uk

14th May 2012Ecru goes digital on Monday 14th May, 2012. The website entails the same aesthetics as the printed publication and will feature information on the

magazine as well as all features, including unseen footage.

Ecru digital will also highlight continuous updates throughout the year to accompany the yearly

printed publication.

ecruLaunch Party

11th May 2012Ecru is hosting a launch party on Friday 11th

May at the Vibe Bar, Brick Lane, London. Vibe Bar provides the quirky atmosphere which Ecru

are loking for within it’s launch. The square room with it’s mismatched furniature provides an urban

environment, reflecting the raw talent of the up and coming creatives seen in Ecru. The event celebrates

Ecru by showcasing the first issue designers, inviting industry professionals to see the next

generation. Workshops to be advertised for new talent post-launch.

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Image 1: http://kayfenech1.blogspot.co.uk/2011/02/polaroid-snaps.html

Image 2: http://fashionista.com/2007/09/fashions-polaroid-scene/



Image 5: http://www.thephotographylink.com/archives/12126

Image 6: http://visualwonderland.blogspot.co.uk/2009/03/petra-dufkova.html




Image 10: http://hannahshkandrij.blogspot.co.uk/2011/01/blog-post.html

Image 11: http://lfw.krisatomic.com/view/4a9ae334-79ec-11e1-8b94-fefd616b8533?image_keywords=backstage

Image 12: http://www.fashion156.com/daily-blog/the-fashion156-com-lfw-ss12-designer-track-series-week-2-kirsty-ward/.

Image 13: http://www.fashion156.com/daily-blog/the-fashion156-com-lfw-ss12-designer-track-series-week-2-kirsty-ward/.

Image 14: http://lfw.krisatomic.com/view/?image_keywords=collection:A+La+Disposition

Image 15: http://www.artsthread.com/viewer/proj-ect.aspx?pj=11405&p=3417

Image 16: http://powderroomx.blogspot.co.uk/2011/05/70s-fever-style-fashion.html

Image 17: http://powderroomx.blogspot.co.uk/2011/05/70s-fever-style-fashion.html

Bibliography

ecru magazine media pack

Documents

fashion industry

consuming fashion

aspects of fashion

ecru profiles

content of ecru

intellectual fashion

fashion design students

autumnwinter fashion