building magazine media pack

Building Media Pack 2017

2BUILDING MEDIA PACK 2017

contents

3What is Building?

4Why Building worksKey contacts

5Our community reachOur Audience MeasureOur high profile contributors

6Building features schedule 2017

7Branding and advertising opportunities: Digital and print

12Bespoke media solutionsWebinarsCase studiesSponsored features Round tables240 Debate

8Advertising ratesRates & specifications

14Recruitment

11CPD Modules: Branding through thought leadership

15 Live eventsBuilding AwardsBuilding Live & BIM Show 2017

© Building Magazine 2017

3BUILDINGMEDIA PACK 2017

Building: At the heart of the construction community since 1843

For more than 170 years, Building has been an information pioneer for the construction industry, bringing unrivalled intelligence to the market through journalistic coverage, news, analysis and data.

And as the world continues to change, our approach to the construction community is changing too. We recognise that the ongoing support of an engaged community is integral to the future of B2B media, meaning that we’re focused on delivering an audience inspired approach to knowledge generation and intelligence provision.

Through the Building family of products and services, our community reach now extends across digital, print and live platforms, and as a result we’re more than just a media provider; we’re an influential hub for world-class thought leadership and innovation.

What is Building?


Building has been at the forefront of UK construction journalism since it was founded as The Builder in 1843 by Joseph Aloysius Hansom, architect of Birmingham Town Hall and designer of the Hansom safety cab.

More than 170 years later, Building continues to lead the market through the quality and depth of our content and provides the construction community with trusted news, analysis, data and tools.

Our writers and columnists include some of the biggest names in the construction industry, we lead the way in live events through our Building Live and Building Awards brands, and we support and share the best practice knowledge of our community through our online forums, comments, CPD modules and our Good Employer Guide.

We know that in a converging media landscape, a new breed of construction industry decision maker can find your product or service, learn about it, evaluate it, and see what others think about it – all before they come and speak to you.

Here at Building we’re addressing this head-on by continually improving and developing our advertising and branding offering; bringing you fresh opportunities to embed your brand and its solutions early into the information-gathering and decision-making process. Our weekly audience is made up of influential budget-holders, key decision-makers and thought-leaders covering the whole specification chain.

Innovation has always been at the heart of what we do and now we’re pioneering what B2B media means in a digital age. We’re using cutting edge technology and multiplatform formats to deliver our content across all the mediums the construction community now demands.

Today Building continues to be the UK’s best-read, most-established media brand in the construction industry and while our audience is multiplatform, we don’t think in format silos. By engaging our community, we can help you reach the people you’re targeting, wherever and whoever they are.

Tom Broughton, Group Brand Director, UBM Live Built Environment

Use our multiplatform reach to put you at the forefront of the Building community across:DigitalDesktop, mobile and tablet app PrintSocial mediaEmailLive and digital events

Our reach

24,000+People read the print/digital edition of Building every week

60,000+ Follow us on social networks

210,000+ Monthly unique website browsers

2,300+ Daily registered active users (paid & non-paid)

Our social media channels building.co.uk/twitter building.co.uk/linkedin building.co.uk/facebook

Key contacts Tom BroughtonGroup Brand Director, UBM Live Built [email protected]

Sarah RichardsonEditor, Building [email protected]+44 (0) 20 7560 4152

Thomas LaneGroup Technical Editor, [email protected]+44 (0) 20 7560 4176

Display advertisingAndrew BraceyAccount Manager [email protected]+44(0) 20 7560 4127+44 (0) 7920 234478

Ashley PowellBusiness Development [email protected]+44 (0) 207 560 4424+44 (0) 778 095 4390

Jamie JonesBusiness Development [email protected]+44 (0) 151 353 3538+44 (0) 7500 782 866

Recruitment advertisingRyan WilliamsAccount [email protected]+44 (0) 151 353 3575

Richard JonesAccount [email protected]+44 (0) 151 353 3604

To see a list of the full Building team please click here or visit: www.building.co.uk/contact-building

*Data sourced from Adobe SiteCatalyst, Abacus, Dovetail or PricewaterhouseCoopers LLP UK unless stated otherwise

Why Building works

5BUILDING MEDIA PACK 2017

Our community reach

We’re using our wealth of high quality and original content to attract qualified construction decision makers to the Building community, enabling us to place your brand and products in front of the right people for your business.

And we’re happy to share our community reach numbers with you.

Our audience measureOur Audience Measure (AM), independently assured by PricewaterhouseCoopers, is our best estimate of the number of people who actively engage with Building’s content through our weekly print magazines, or by accessing building.co.uk.

We now provide a breakdown of our daily online audience so you can see at a glance who is engaged with our online content and hence your messages on a daily basis.

High profile contributors Building.co.uk has more than 100 regular contributors from the industry, including senior directors from across the contracting, consultancy, architectural and sustainability fields, helping us to maintain our commitment to original

and quality content from qualified construction experts and thought leaders. These include:

Mike Putnam, president and CEO of Skanska UK and chair of the government’s Green Construction BoardJames Wates, chairman of Wates, the CITB and UKCGRichard Saxon, the UK’s BIM Ambassador for GrowthBen Derbyshire, managing partner, HTA DesignPeter Jacobs, managing director of Morgan Sindall in London and president of the CIOBMark Clare, group CEO, Barratt DevelopmentsCaroline Buckingham, board director, HLM architectsLance Taylor, chief executive, Rider Levett Bucknall UK

As well as senior directors from firms including Aecom, AHMM, Arup, Atkins, Bam Construct, Balfour Beatty, Crest Nicholson, EC Harris, Faithful & Gould, Mace, Wates and WSP.

A full list of our contributors can be found here: www.building.co.uk/a-z-contributors

Key Facts

Monthly unique browsers

210,349 Daily registered users (paid and non-paid)

2,325Average number of readers per paid edition of Building

25,579Please view our AM certificate here.


Building features schedule 2017 l Building features l Specifier section

January 6 Roofing | Economic and Construction Market

Review (ECMR)13 No feature20 Cladding & curtain walling27 ECMR | Business barometer update| Careers

February 3 No feature10 Education17 Consultant salary survey24 Offsite construction | ECMR | Business

barometer update

March

3 No feature10 Refurbishment17 No feature24 Flooring | ECMR | Business barometer update31 No feature April

7 Residential14 No feature21 Water28 Careers | ECMR | Business barometer update

May 5 Walls, Ceiling & Partitions12 No feature19 BIM | BIM and digital construction special issue26 ECMR | Business barometer update June

2 International salary survey9 Cladding & curtain walling16 No feature23 Commercial/offices | Business barometer update30 Careers | ECMR July

7 Roofing14 No feature21 Offsite construction | Top 150 contractors and

housebuilders28 ECMR | Business barometer update August

4 No feature11 Residential18 No issue25 ECMR | Business barometer update

September 1 No feature8 Back to school: Education special issue15 Doors & Windows22 Top 150 UK consultants | Business barometer

update29 Careers | ECMR

October 6 Healthcare13 No feature20 Sustainability | Housebuilders salary survey27 ECMR | Business barometer update November

3 No feature10 Roofing | Annual BIM survey17 Building Awards souvenir issue | Contractors

salary survey24 M&E | Top specialist contractors | ECMR |

Business barometer update

December

1 No feature8 Residential15 Review of the year | ECMR | Business

barometer update22 No issue29 No issue

For advertising Andrew Bracey T: 020 7560 4127 E: [email protected]

Issue Topic Issue Topic Issue Topic

For editorial [email protected]


Branding and advertising opportunities: Digital & printBranding and advertising opportunities

Building offers unrivalled multiplatform branding and advertising opportunities to highlight your brand and products alongside editorial from the leading authority in construction.

Building has digital opportunities across desktop, mobile and tablet channels including:

• e-Newsletter sponsorship

• Wallpapers / Site takeovers

• Community channels

• Video

• Offer downloads

• Mobile banners

• Tablet app sponsorship

• Interstitial page ads

• Social media amplification

• Targeted email campaigns

• Targeted paid search

Digital – a world of possibilities Key facts

210,349 Monthly unique browsers

2,325Daily registered active users (paid and non-paid)

69,821 Weekly unique browsers

Print – opportunities to harness a powerful medium Key facts

22,754 Weekly print audience

10,858Weekly print circulation

2.1 Readers per copy

We have a range of print opportunities available for the weekly Building magazine edition including:

• Display, cover wraps, inserts, bellybands

• Custom and bespoke publishing

• Sector features. The Building Good Employer Guide

Building’s Good Employer Guide celebrates the achievements of the best employers across the industry.Selected by a panel of industry experts based on survey results of over 200 businesses, the results will bepublished in a stand-alone supplement distributed to Building’s entire circulation and distributed at BuildingLive in November.

The guide provides you with a great opportunity to promote your services to the businesses that takeemployment very seriously and ensure they get the very best out of their staff.


Advertising rates

Position Cost per 000 Monthly homepage Size (pixels) Accepted file formats impressions tenancy (CPM) 20% share

Leadership £50 NA 728x50 GIF, animated GIF, JPEG, SWF

Top MPU £65 £2,340 300x250 GIF, animated GIF, JPEG, SWF

Bottom MPU (normal size) £60 £2,160 300x250 GIF, animated GIF, JPEG, SWF

Bottom MPU ( jumbo size) £85 £3,060 300x600 GIF, animated GIF, JPEG, SWF

Bottom banner £45 £1,620 728x90 GIF, animated GIF, JPEG, SWF

Site take overs

Home page tenancy £3,450 per 2 weeks

Run of site £115-CPM

NewslettersRecipients have chosen to receive newsletters and sotrust the information contained within them providinga strong platform for exposure. Weekly sponsorshipfrom £2,000

Advertorial£3,000

3rd party emails£233/000 targeted


Rates & specificationsBuilding magazine is printed on brilliant white 65gsm Nova press silk paper and saddle stitched.Trim Bleed Type area

Page insertions Full page Double page spread Half page Quarter page1 £3,117 £6,234 £2,177 £1,6783 £2,961 £5,923 £2,068 £1,5946 £2,805 £5,610 £1,923 £1,51112 £2,650 £5,299 £1,851 £1,426

solus 1/2 page double page spread £4,170 1/4 page double page spread £2,831 1/2 page under matter£2,831

Loose insertsPrice per 1,000

Weight RateUp to 5 gms £806-10 gms £10511-15 gms £12216-20 gms £14621-25 gms £16026-30 gms £18331-35 gms £20036-40 gms £21941-50 gms £24251-60 gms £279

+£300 for regional inserts up to 10,000+£90 for regional inserts over 10,000

Bound-in insert costs on applicationPlease note a minimum order value of £1,500 applies

Other options available: Such as gatefold front cover, belly-band, tip-on – details on applicationCovers and Premium positions: £482Please note the cancellation charges as below full cancellation terms can be found on our advertising booking forms

Time period prior to first insertion Cancellation Charge>13 weeks 50% of rate card per insertion13-8 weeks 75% of rate card per insertion<8 weeks 100% of rate card per insertion

Artwork specifications

Display advertising rates

Additional rates

Full pageDouble page spread

Half pageVertical

Quarter page

vertical

Half page DPS

Half pagehorizontal Quarter page

horizontal

285mm x 225mm

Bleed: 291 x 456 *Trim: 285 x 450Type Area: 245 x 408

Bleed: 291 x 231Trim: 285 x 225Type Area: 245 x 192

Bleed: 149 x 456 *Trim: 146 x 225Type Area: 120 x 408

Type Area: 245 x 94

* Add a further 6mm gutter allowance

Type Area: 120 x 192 Type Area: 120 x 94 Type Area: 57 x 192

291mm x 231mm 245mm x 192mm

FilesDigital copy only. High-resolution Acrobat v1.3 PDF Files of PDF X-1a:2001 format created to PPA Pass4Press specification.

(Note: Ensure a transparency flattener is applied to the PDF preset when creating PDFs with Adobe InDesign)

Please refer to www.pass4press.com for further information.

UBM cannot be held responsible for any errors occurring if the PDF is not supplied to these specifications.

Production Notes

The publisher cannot accept stop-orders, cancellation or transfers unless they are received in writing within the publisher’s stated final copy dates.

All copy should arrive no later than Tuesday, ten days prior to publication.


Branding and advertising opportunities: Digital advertorial on building.co.uk

The Package• Promoted on the home page for

1 week

• Average of 10,000 unique visitors a week on home page

• Hosted indefinitely on the site

• Promoted on our daily newsletters for 1 week

• 20,000 recipients per newsletter

• Photo gallery up to 10 images

Additional media can be included e.g. Video, Twitter feed, embedded audio

Guidelines

• Maximum 600 words

• Minimum of 4 images and a lead image

• High res logo

• Click through URL

• Copy deadline 1 week prior to live date starting on a Monday


CPD Modules: Branding through thought leadership

CPD modules are a unique and targeted way to convey your message to the construction industry with a measurable return on investment. And Building is the market leader when it comes to delivering certified CPD in print and online.

Hugely popular with Building readers, who take the modules in their thousands every year, CPD sponsorship across print and digital platforms enables your business to position itself as a thought leader in a specific field and ensures that your brand is the one that the construction industry thinks of when they’re working on their next project.

We can also now take the leads generated from your CPD module and cross reference them with our Barbour ABI data to match respondents with live projects that are current in the UK market.

See our return on objectives, investment information and editorial guidelines for more details on sponsoring a CPD module in Building.

Key facts

800+Leads generated on average per module

Independently accredited by Certification Service Construction CPD

“We’ve committed to a number of CPD modules with Building on behalf of CIB clients and continue to be impressed by both the quality and quantity of those completing them. As a standalone piece of marketing activity, the CPD modules provide an excellent return on investment for clients.”Nick Gill, Client Services Account Director, CIB Communications

“We have used CPD modules in Building for the past two years and have found them to be extremely useful in generating leads of high duality but also an excellent way to convey a technical message to the right audience.”Charline Adams, Marketing Manager, Kalzip

“We are regular users of UBM’s CPD services, running at least once a year in publications like Building. The most recent notched up a record (for us) 800 plus responses. This may have been due in part to the overwhelming interest we have had in our eco-friendly CoolZone system. CPDs are one of the best performers as far as return on investment is concerned and give us a valuable source of data.”Michelle Nicholl, Marketing, Omega & Sales Support Manager UK, ROI & ESA, Armstrong Ceilings


Bespoke media solutions

We also offer bespoke marketing solutions across our print, digital and live channels. Our custom campaigns incorporate a combination of many of the core products and services that exist within the Building ecosystem, including but not limited to:

Webinars Webinars are a rapidly growing online seminar format that bring together a panel of experts to discuss a hot topic or technical subject. Audio webinars provide genuine and memorable user engagement and unrivalled measurability. The audience can listen and interact with the panel in real time via their computer and from the comfort of their own desk. This saves time and money by eliminating the need to travel.

A Building webinar series combines several online seminars over a period of time alongside helpful supporting material for download - such as white papers, reports and presentations. The webinars and supporting content are housed in a Building online resource centre for easy access and is accessible for six months after the final live broadcast.

Why do it?An audio webinar series is a powerful way for brands to:

• Draw industry attention to a key theme

• Build community around a subject area

• Generate leads

• Interact with potential customers

• Demonstrate thought-leadership

• Align the brand to a specific subject

• Raise brand awareness

• Opportunity to have webinars CPD accredited

13

Round tables Building’s round tables are invite-only events where industry opinion leaders gather to discuss and debate a key issue.

The discussion is typically chaired by a Building journalist with coverage also appearing in Building magazine and on building.co.uk.

Why do it?Round tables provide an excellent opportunity for a brand to:

• Own a key industry topic

• Demonstrate thought-leadership

• Network with peers

• Improve brand awareness

Please contact our sales team for more information on how Round Tables work in practice

240 DebateUse our 19th floor meeting space to host your own event. Previous event types have included:

• Seminars

• Networking/drinks receptions

• Debates

• Can cater for up to 100 attendees

Price on application

BUILDINGMEDIA PACK 2017

Bespoke media solutions

Case studiesCase studies are an excellent opportunity to profile and showcase your projects to the construction community. Available in both digital and print, case studies are a distinctive way to ensure your products are reaching your potential clients in the specification marketplace.

By featuring your work in a sponsored case study you’re able to convey your marketing message in a practical and understandable way to the specifier community.

Finished case studies, which must include text and images, are supplied by you directly to Building. Published case studies will be labelled as a “Sponsored Case Study”.

Sponsored features Sponsored features enable you to work directly with our editorial team to create a feature which we will design, develop and publish on your behalf. We work closely with you to gain a detailed understanding of what you’re trying to achieve from concept to completion.

By collaborating with our award winning team we can help you craft an article which will align your message more closely with Building’s editorial content. Published content will be labelled as a “Sponsored Feature”. See examples of sponsored features which have already been published in Building here.

CASE STUDY: ASITE WEBINAR SERIES

COLLABORATIVE BIM SERIES In Association With Asite

CASE STUDY: ASITE WEBINAR SERIES

COLLABORATIVE BIM SERIES In Association With Asite


Recruitment

Recruitment advertisingIf you’re searching for your ideal candidate, Building recruitment covers every base to help you achieve your hiring goals. We offer a range of methods to make sure your posting reaches the right people online and in print.

Building4jobs.com is the dedicated recruitment website for the built environment, offering users the opportunity to view jobs from all areas of the industry, meaning you’ll have your pick from a wide range of suitable candidates if you advertise your vacancy with us.

Our print edition is read by professionals covering all sectors of the industry at every level of seniority. So whether you’re trying to recruit a new graduate or a managing director, we can put you in touch with the right candidate.

Branded jobYour job will receive its own dedicated page featuring your branding and full job details, a job description or application form can also be also included. The ‘apply now’ facility allows users to apply via email or link back to the advertisers’ career section. A click through is required to obtain contact details, meaning all responses are measured.£600

Top JobThis included everything in the branded listing, a corporate profile page, listing in the recruiter directory and we feature the role on our homepage.£800*

Key factsVisits to building4jobs per month:

14,313 (Jan 2017)

Registered users:

37,925weekly reach of Building

25,579Average number of readers per print edition of Building

22,754

Featured jobHave your vacancy seen by as many people as possible by making it a featured job on the building4jobs homepage, providing both branding and response.£800

Top CategoryThis included everything in the branded listing, a corporate profile page, listing in the recruiter directory and we feature the role as a top job in the relevant job category’s for the duration your advert is live.£800*

If you want your vacancy to be seen by specific types of professional or have a job that might be difficult to fill or need a quick response, we have bespoke packages to suit your requirements. And we can offer a full social media campaign to help increase your reach by using Building’s network of more than 60,000 followers and fans across LinkedIn, Twitter and Facebook.

“Building4jobs offers us a high calibre of candidates and, by using a website which is so tailored to the industry, we can secure the best candidate for the role”Andrea Eniks, RLB

For more information and to discuss rates please contact [email protected] or call +44 (0)151 353 [email protected] or call +44 (0) 151 353 3604

Client testimonials “Our ad campaign in Building proved to be very effective. We also used the web based version which proved to have global reach. We would definitely use Building again for recruitment.”Gavan Mackenzie Managing Director, sineQN


Live events

Live eventsOur leading exhibitions and live events ensure professionals within the construction, architecture, property and interiors sectors are informed and inspired, and able to source the latest products and services. Our live events also ensure they benefit from gaining information on cutting-edge issues from unrivalled educational programmes.

Building AwardsGrosvenor House Hotel, London, November 2017

Established by Building magazine, the Building Awards is firmly recognised as the most prestigious networking event in the built environment calendar.

The event continues to attract more than 1,200 senior-level directors, chief executives and partners from the delivery, consultancy and procurement fields, who attend to celebrate and recognise the industry’s most innovative performers in the current challenging and competitive market.

Sponsorship benefitsSponsors will have an unrivalled opportunity to promote themselves in the run up to the Awards and to highlight their involvement on the night. These benefits are spread across PR, online activity, direct marketing and networking, providing a solid platform for account management and new business opportunities. By becoming a sponsor for the Building Awards you will benefit from:

Pre-event publicity• Building Awards promotional advertising in Building from April to November with sponsor logos prominent

• Sponsor branding on the event website

• Your company logo will appear on all e-shots

• Tickets will be branded with your logo

• Use of the Building Awards logo on your own company marketing

At the event• Guest tables positioned in a prime location in the Great Room

• Your company logo will appear on the screens throughout the evening

Post event• Building will feature extensive coverage of the event and the Awards winners

• Your company name will be featured within the editorial coverage where applicable

• A full-page colour advertisement in the Awards feature section of the magazine

• Your logo on the post event video shown on building.co.uk

Shortlist partyEach year we host a shortlist party in the run up to the Building Awards. Here we will announce the shortlist and gather together our sponsors, finalists and other VIPs. This offers you another fantastic opportunity to network with those in your category and others before the main event.

Press releasesSponsors will be credited in the press releases sent out to various external publications and newspapers throughout the campaign.


Live events

Building Live & BIM Show 2017• Meet the most senior decision

makers and specifiers in the construction industry

• Network with leading purchasers and influencers from across the supply chain

• Align your company with thought leaders, the future of construction and BIM

LiveThis one day conference helps key figures in the construction industry learn how to win and deliver future projects.

Essential and unique client insights on how to win work and deliver future projects.

“The quality of speakers at Building Live was fantastic. They hit all of the big issues for the built environment, and the debate and engagement on the day was exactly what you look for in an event.” D’yon Peoples, Communications Manager, Atkins

BIM ShowBIM Show features best practice, practical learnings and solutions to demonstrate the real value BIM is bringing to clients.

There will be up to 600 delegates between the two strands – an extremely high-level delegate audience of main contractors, sub contractors, specialist contractors, consultants, architects, engineers and BIM specialists.

Sponsorship opportunities:• Headline sponsorship• Gold • Silver• Exhibitor• Drinks reception

Contact Sam Coleman for more information [email protected] T: 44(0) 207 921 8250

An event in partnership with BD Barbour ABI